Boddess Beauty, the Indian omnichannel multi-brand beauty retailer opens its second experiential store in India and plans for aggressive retail expansion to strengthen its omnichannel presence.
Following its very successful online launch in 2020 with 200+ beauty brands on its platform and its first Luxe store at Ambience Mall, Gurgaon in 2021, Boddess Beauty now opens its new store in Jaipur setting in motion the brand’s robust plans to expand its retail footprint across the country with 80+ stores in the coming 5 years.
The retail expansion is aimed at increasing accessibility to the best of International and home-grown beauty brands across skincare, make-up, body care, haircare; and world-class beauty services pan India. Located at the Mall of Jaipur, Boddess Beauty is home to a curated range of international and home-grown beauty brands and elevated service stations equipped with best-in-class skin experts, make-up artists, and beauty advisors.
True to being a ‘Global Beauty Hub’, the store features a handpicked selection of international cult favorites namely US’ Celebrity Beauty and no.1 Brow Brand - Anastasia Beverly Hills, luxury British skincare brand, Neal’s Yard Remedies, award-winning farm to Skin brand, Juice Beauty; the revolutionary innovative cosmetics beauty brand – AVON, the brand created by U.S’s celebrated YouTuber and make-up mogul himself, Jeffree Star, Supermodel Miranda Kerr’s Kora Organics, natural skincare brand - Caudalie, Korean Luxury Skincare brands Sulwhasoo, Laneige, Innisfree and many more. In addition to international favorites, Boddess Beauty also presents an array of popular home-grown brands; Mamaearth, Sugar Cosmetics, mCaffeine, Colorbar, Plum, Minimalist, and more. Luxury fragrance brands like Salvatore Ferragamo, Marc Jacobs, Chopard make for premium brands across the fragrance category.
Ritika Sharma, Founder-Director, House of Beauty [Boddess Beauty], said, “Boddess Beauty was conceptualized to introduce global beauty experiences to Indian customers with a digital-first launch in 2020. Thereafter, we swiftly launched the first Luxe store in India at Ambience Mall, Gurgaon. The first non-metro store in Jaipur is another step towards increasing our retail footprint with over 80+ stores in the coming 5 years. While we continue to expand, the best of global and homegrown beauty assortments, experiences inside the store, and guidance through our beauty advisors are features that will remain consistent across our online and physical stores touchpoints at Boddess Beauty.”
Sharad Sharma, Chief Business Officer, Boddess Beauty, added, “Since its inception in 2020, Boddess has seen exponential growth in customer acquisition and will continue to blend online and in-store experiences. Opening a second store in the country within the first two years of the brand’s journey is a testament to the growing need for a premium beauty experience and our understanding of the consumer preferences across metro and non-metro cities.”