The multi beauty tech and wellness platform, Boddess.com has onboarded multi-faceted Bhumi Pednekar as its first ever brand ambassador. Bhumi has joined the brand not just as an ambassador but also as a beauty collaborator.
Embracing the brand ideology of building a community with its consumers, Bhumi deeply resonates with the brand’s idea of empowering women and offering them a personalized and premium luxury experience.
Boddess, with its new brand ambassador and collaborator, intends on engaging and interacting with a wider audience. The brand will soon be releasing a marketing campaign featuring Bhumi, across print, social media and digital platforms. In her role as the ambassador, Bhumi will not only establish a strong connection with Boddess’ existing audience but will also help the brand bring onboard a new set of beauty enthusiasts and tech-savvy customers across the nation.
Ritika Sharma, Founder and CEO, House of Beauty, said, “We are extremely excited to welcome Bhumi to our Boddess team as she brings her versatility and values to the platform. Bhumi is off-beat in communicating a vision of a strong, empowered modern Indian woman who embodies ideologies of substance, self-care and empowerment reflected in Boddess’ brand values. Sharing a mutual love towards beauty and wellness, Bhumi and Boddess are perfectly in sync with the beliefs and ideology of educating and empowering women. Thrilled to be starting this journey with Bhumi to build a revolutionary multi beauty tech and wellness platform that helps consumers make an informed decision.”
Boddess is India’s premium beauty destination with the customer and technology at its core. Its digital platform powered by Virtual Pro and advanced Skin Diagnostics coupled with some of the world’s most premium and exclusive brands makes the brand one of a kind beauty platform for the Indian customer. With the perfect blend of digitization and bespoke customization, Boddess democratizes premium beauty in an honest and approachable way.
Since its inception in 2020, the platform has expanded and reached an audience across 15,000 pin codes and is expected to be serviceable pan India by the end of this year.