Boddess, the multi-beauty tech platform which was launched in the year 2020 has topped off with its excellence in the beauty industry and marked its 2nd anniversary recently.
Being a brand that epitomizes the fundamental concept of holistic beauty, Boddess has emerged prosperously in the last two years.
To celebrate the milestone, the Omnichannel platform showered a multitude of incredible consumer offers across online and in-store, free makeovers and giveaways through the entire birthday week. #BoddessTurnsTwo, an engaging and captivating campaign backed by brand ambassador Bhumi Pednekar garnered love and applause from every corner ranging from B-town celebrities, media fraternity, micro-influencers, and consumers alike. The campaign witnessed 95 percent online revenue growth, 30 percent growth in traffic, 40+ influencer participation, 30 million impressions, 15 million reach, 1,000+ makeovers, and 35 percent offline revenue growth.
Boddess with its high-tech beauty persona, yet vivid ideologies has created a relationship of trust with its customers in a short span of time. From launching Bhumi Pednekar as its brand ambassador to opening its first flagship store, equipped with Augmented Reality Technology and Virtual Beauty Touchless Tools, and introduction of renowned international brands, Boddess has redefined the future of beauty retail in India.
Boddess has exclusively launched some of the premium brands like the Cult Makeup brand; Anastasia Beverly Hills, award-winning International Farm to Beauty brand; Juice Beauty and organic skincare brand; Neal's Yard Remedies on their platform. It doesn’t end here, Boddess’ flagship store also hosts well-known D2C homegrown brands like Minimalist, Dot and Key, and The Man Company.
Lauded for its differentiated campaigns and conversations - focused diligently to emphasize holistic wellness, inclusivity, and diversity, Boddess’ journey is only getting started.
Ritika Sharma, Founder, and CEO, Boddess [House of Beauty], said, “It’s a joyous and incredibly exciting time for the Boddess family to celebrate its second-anniversary milestone. When we reflect on the last two years of the business, we realized none of it would be possible without our loyal customers and our dedicated teams. We started Boddess with the vision of democratizing access to some of the best beauty brands globally.”
“We grew into new formats with technology, experience and service led stores and Omnichannel experiences. In the last two years, we have delivered on that vision. We realize we have so much more to offer and are looking forward to growing with our customers and brand partners in the future,” she added.
After having a victorious start to the year upon launching their first flagship store at Ambience Mall, Gurgaon, the platform is all ready to upscale its physical retail touchpoints in the next few years. Boddess aims to distinguish itself in the competitive market by launching its experiential stores in the country. As a buoyant brand, Boddess is looking forward to transforming the beauty retail game in the Indian subcontinent and making its presence felt and remembered in the hearts of its customers.
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