Bombay Shaving Company has appointed Siddha Jain to lead the women’s beauty and personal care business for the brand. She joins the rapidly growing premium grooming company from Bain & Co., where she was serving technology and consumer goods businesses for over 5 years.
In addition, Deepak Gupta has been elevated to Chief Operating Officer from Chief Business Officer. In his new role, he will lead the expansion of the group into multiple strategic businesses across categories. He joined Visage Lines in January 2019 to lead the brick-and-mortar business and has risen to the ranks rapidly.
Bombay Shaving Company started as a men-centric shaving, beard, and skincare brand, and over the last few quarters has become a preferred choice for women’s grooming needs too. It was during the first wave in 2020 when they launched their women’s shaving and hair removal range with immediate success.
Speaking on Siddha’s appointment, Shantanu Deshpande, Founder, and CEO of Visage Lines, shared,
At Bombay Shaving Company, Jain will be driving business-critical mandates to scale the women’s hair removal business, with a special focus on building equity across digital commerce, modern trade, and allied services.
As an omnichannel brand, Bombay Shaving Company has created a niche in digital commerce and modern-trade shelves by bringing women’s shaving solutions like body and face razors, shaving foams, and post-shave gels. Their range of face razors for women is 80 percent biodegradable and made of wheat extracts.
Siddha Jain said, “I strongly believe that the brands of today are not just machinery for serving products, but forcing tough conversations, bringing confidence in the every day and equipping women to own their beauty. I am deeply passionate about bringing meaning and purpose to the personal care space for the young, ambitious and bold women of today. I am very excited to work with Shantanu and the entire leadership team to own the women’s hair removal space. I am looking forward to this transformative journey not just for me and our brand, but for the communities we serve who identify as women.”