Bonn Group, the manufacturer of bread and bakery products in India, has launched exclusive Americana Bourbon biscuits, in yet another offering of a healthy and delectable bakery.
Made with the finest chocolates, the bourbon biscuits come with the goodness of caramel, cocoa, and are topped with sugar crystals, the biscuits have an indulged flavor of dark chocolate.
Priced at Rs 30, the family pack of the new biscuit comes in an attractive 150 gm pack. Pertinent to mention here that Bonn launches exclusive and premium products under its Americana brand.
Amrinder Singh Director Bonn Group of Industries said, “The demand for bourbon biscuits is increasing day by day and we know people love to have bourbons dunked in a hot cup of tea or coffee. Our new product has been made with the best quality ingredients and a delicious, thick layer of chocolate at the center. These biscuits not only taste good but provide instant energy for working or studying. We are planning to launch this product in the markets of Punjab, Haryana, and Delhi NCR initially.”
The chocolaty treat will also appeal to teenagers, Gen-Z, and Millennials as they love to have it in their daily life. The demand for sandwich biscuits like bourbon has increased recently.
Bonn will be selling the Americana Bourbon biscuit in physical stores as well as online, keeping in mind the restrictions or lockdown possibilities in the wake of new variants of COVID-19 emerging.
The company was able to successfully manage its business through e-commerce during the first and second waves of the pandemic. The sales figures and overall revenue of the brand came to pre-pandemic levels during the festive season last year.
The latest product offering from Bonn’s basket comes after it launched an exclusive gift pack range of biscuits and cookies for the Diwali festive season recently. The FMCG major has big plans for the New Year from increasing distribution networks across the country to working on newer products with the help of technology and innovation.
The fast-moving consumer goods (FMCG) industry is witnessing a huge transformation and retailers are set to adopt an omnichannel strategy this year as well. According to a Nielsen report, E-commerce for FMCG will reach $400 billion by 2022, which will represent between 10-12 percent of the global market for such products. As biscuits dominate the bakery market in India, the demand for premium biscuits like bourbon is set to increase this year.