Brands Omnify Online Presence to Integrate their Offline Strategy
Brands Omnify Online Presence to Integrate their Offline Strategy

Built with a marketing-first perspective to improve return on ad spends and maintain it at scale, Kartify is omnifying the brands to integrate their offline strategy. With over 60 integrations, quick, single-page checkout, order tracking, and pin code serviceability, ANS Commerce has made it a seamless and simple process for brands to migrate to Kartify and leverage the platform for both tech-led services and performance marketing.

The up-and-coming e-commerce enablement platform has brands with strict guidelines and international standards working with it to recreate a high-quality experience in terms of UI/UX design as well as other features.  

Specifically built for Indian consumers and Indian brands, Kartify strives to fulfill all sorts of requirements in terms of functionality, integrations, etc. Kartify is designed to fit all types and sizes of businesses, especially growing startups. It offers flattering e-commerce features, word-class integrations, dedicated account management, and robust security.

Kartify has enabled omnichannel services for several brands on its platform including Bath & Body Works, Celio, Aldo Shoes, Khadim’s, etc. The omnichannel approach contributes to approximately 40% of Kartify’s Gross Merchandise Value (GMV) and the data-driven platform is currently clocking USD 40 million Annual Recurring Revenue (ARR) with over 12M monthly brand store sessions.

ANS Commerce had enabled gift cards on Kartify during the onset of the pandemic, which helped brands to boost their sales. This feature was offered for free to all their partner brands for three months. Kartify also offers integration with video commerce, virtual trial rooms, social commerce, and features such as OTP verification for Cash on Delivery orders & integrated tools for post-dispatch management.

Speaking on the new development, Sushant Puri, Co-Founder of ANS Commerce, said, “We are delighted to announce that we have onboarded 60+ notable brands onto our proprietary brand store tech platform Kartify. By adopting an omnichannel retailing model that is an integrated approach to selling, ANS Commerce ensures a consistent and integrated experience to our customers, regardless of the channel they use. Moreover, we are enabling omnichannel fulfillment via Arvind, Unicommerce, and Fynd integration on Kartify. We will also be looking for omnifying with hyperlocal delivery partners and neighborhood Kirana stores in the future to enhance and bolster our business model.”

With integrated third-party services for logistics, engagement and marketing, payments, and OMS/WMS/Omni, Kartify offers end-to-end services firmly coupled with marketing, control and data ownership, onboarding and migration support, sales, and ROAS focused, and a 360-degree e-commerce approach. The brand store also provides customers with a multitude of features including bulk review upload support, store locator that allows customers to add and display offline store details, design support to meet brands’ standards, optimized user site flow to improve experience and conversion, smart image zoom and richer product attributes, integrated payment gateway and payment method setup, and shipping configuration, amongst others.

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