100 percent vegan and cruelty-free, homegrown personal care brand Brillare has recently launched its first exclusive retail outlets in Pacific Mall, New Delhi, and VR Mall, Surat.
Brillare products are currently available for customers at premium salon chains, the official Brillare website, and leading e-commerce platforms such as Nykaa, Amazon, Flipkart, Purplle, and Tata Cliq.
With its foray into the offline space, Brillare eyes aggressive growth by expanding its pan India presence with more than 50 offline outlets by 2023.
Brillare's science-backed concern-specific product range is formulated to deliver superior dermatology-grade results with real natural products. It proudly upholds the mission of formulating products with zero dilution promise that suggests their products are made with zero added water, zero chemicals, and zero preservatives. Some of their best-selling products like real face washes, oil shots, power drops, face toners, and ultimate soothing oil are available in zero dilution formulation.
Jigar Patel, CEO of Brillare, a Formulation Scientist, says, "The idea behind establishing Brillare was to address the real beauty concerns with science and nature and extend sustainable healing over a quick-fix approach. With the launch of our exclusive retail outlets, we hope to reinforce our commitment to providing only the finest quality products made with a blend of science and natural ingredients. We intend to increase our existing personal care portfolio and introduce innovative products with zero dilution formulation. Furthermore, we intend to open 50 retail outlets by 2023, as well as increase our digital footprints by penetrating Tier II areas and pursuing global expansion opportunities."
The COVID-19 pandemic has accelerated the shift to a more virtual era and induced changes in online shopping behavior, providing consumers with a multitude of 19,000+ e-commerce platforms to choose from. But, despite the tremendous expansion of e-commerce, India's massive $900 billion retail business still sees the majority of purchases made offline.
Several digital-first beauty and personal care firms are rapidly developing retail stores and selling through supermarkets and neighborhood shops, recognizing the tremendous potential of the offline sales channels. As the world resumes normalcy, digital-first brands are keen to provide their customers with a one-of-a-kind brand experience through product innovation, trendy promotions, and omnichannel presence across online and offline mediums.