Carnival Foods Steps into Kitchen Automation By Collaborating with Mukunda Foods
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Carnival Foods Steps into Kitchen Automation By Collaborating with Mukunda Foods

Carnival Foods, a subsidiary of Carnival Cinemas, recently made its debut in the automation segment by collaborating with Mukunda Foods. The company understands the food industry and thus, has a realization that a food business is often expected to run on tight margins and function seamlessly while scaling up by the day. It understands the need to retain skilled labor, consistent food taste, and maintain strict quality control and thus, makes a paradigm shift to kitchen automation to build its brand recall value while maintaining consistent flavors across all outlets. 

The brand has cuisine-specific solutions that simplify the cooking process for cuisines and breaks the monotony while eradicating strenuous tasks. The kitchen automation technology is helping the venture to scale up and thanks to the advancements in the sector, the training efforts to mentor employees about machine regulation are almost minimized. 

"Each Carnival QSR is a celebration destination for our customers. It serves some of the most loved cuisines, and we wanted to serve them the best irrespective of if it's a Lucknow outlet or a Kochi outlet. The intelligent kitchen automation with IoT has been a great accelerator here; AI-based standard operating procedure (SoP) and hygiene monitoring system gives a standardized experience. With automatic machines like Eco-Fryer, Wokie and Dosamatic, the QSR store can efficiently run 5-15 specialized Purple Foods brands since these machines can cook almost 80 percent of the cuisines,” Rajeev Kumar, CEO at Carnival Food, said.

According to the company’s official statement, it has opened 25 new outlets in the last three months and is planning to scale up to 200 more. It is reportedly planning to execute this model at its cinema-level food court across 80 cinemas, starting with one in Mumbai.

"The commercial kitchens always needed automation, but people were not able to make out the long-term benefits. But with new-age brands like Carnival, trends are changing, and they would set up a live example of why automation is a must for multi-outlet brands. Very few brands look at automation with a broader perspective and understand the additional benefits like low turnaround time, high hygiene standards, minimal wastage, and Carnival could,” Eshwar K Vikas, Co-Founder and CEO, Mukunda Foods, stated.  

Going by its official statement, Carnival Foods intends to encash the perks and lay emphasis on structural growth and upscaling of business along with providing top-tier services to its patrons. Setting off on a new journey, the brand envisions creating a space where food is meant to cure frowns and uplift spirits rather than disappoint the customers because of internal operational concerns and issues.

 
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Retail India News: LANEIGE Rolls Out New Water Bank 'Barrier-Boosting' Moisturizers
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Retail India News: LANEIGE Rolls Out New Water Bank 'Barrier-Boosting' Moisturizers
 

LANEIGE, a functional beauty brand, has unveiled its newly revamped Water Bank Moisturizer trio as part of the '2024 Water Bank Global Campaign. 'Under the theme 'Water Bank Barrier-boosting Hydration for All,' this campaign introduces specialized creams, each featuring key barrier-boosting ingredients designed for various skin types and concerns.

The campaign, featuring five global models, aims to demonstrate that the Water Bank Moisturizers are suitable for all skin types, regardless of ethnicity, gender, or age. This initiative is part of LANEIGE's effort to reinforce its position in the global hydrating cream market.

The newly introduced Water Bank Moisturizers are crafted to provide intensive hydration tailored to different skin needs, enhancing the skin barrier with advanced ingredients. The Water Bank Gel Moisturizer, enriched with betaine and mint leaf extract, soothes the skin barrier while balancing oil and moisture levels. The Water Bank Cream Moisturizer, formulated with Pepta Panthenol Complex, strengthens the skin's moisture barrier, promoting a radiant and resilient complexion. The Water Bank Intensive Moisturizer, featuring Omega Peptide, forms a protective moisture layer to reduce temporary redness caused by external irritants. Customers can choose the product that best suits their specific skin concerns and types.

The price range for the newly launched moisturizer starts from Rs 1450 (20ml) to Rs 3050 (50ml). The products are available to shop on Tira, Nykaa, Myntra, Amazon, and other leading e-commerce platforms.

The LANEIGE Water Bank Blue Hyaluronic Moisturizer, a top seller since its release in 2007, has reached a total of 17 million units sold worldwide. Following its updated launch in March 2022, it has maintained a remarkable sales rate of five units per minute. This moisturizer is highly valued around the world for its fast absorption, ability to repair damaged skin barriers, and non-sticky hydration

 

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Retail India News: Toshiba Launches C350NP Smart Google TV with Dolby Vision and Atmos from Rs. 26,999
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Retail India News: Toshiba Launches C350NP Smart Google TV with Dolby Vision and Atmos from Rs. 26,999
 

Toshiba, renowned for its innovation in consumer electronics, has introduced the C350NP Smart TV, marking a new era in home entertainment. This cutting-edge Google TV boasts an ultra-thin bezel design for seamless navigation and a user-friendly experience. Equipped with Dolby Vision and Atmos technology, REGZA Engine ZR, and REGZA Power Audio, the C350NP Smart TV delivers an unparalleled audio-visual experience. Available at an introductory price starting at Rs. 26,999, the series comes in four sizes: 43-inch, 50-inch, 55-inch, and 75-inch, and will be accessible on e-commerce platforms like Amazon and Flipkart from 12th June.

"Our vision behind the launch of the Toshiba C350NP Smart TV series is to seamlessly integrate technology into everyday life and enhance the home entertainment experience, with this product launch we are offering stunning 4K visuals and an immersive experience, significantly impacting the way people enjoy their favorite content," said Pankaj Rana, CEO, Toshiba Televisions.

The C350NP TV boasts the REGZA Engine ZR, driving picture quality to 4K resolution for breathtaking scenes. Its sleek design with an ultra-thin bezel enhances the viewing experience, blending modern aesthetics with premium quality. Advanced display technologies ensure vivid and lifelike colors, providing an immersive visual experience.

Engineered for excellence, the C350NP TV features REGZA Power Audio and AI-powered 4K upscaling for exceptional sound and picture quality. With Google TV, accessing content is intuitive, while features like Sports Mode and Game Mode enhance sports viewing and gaming experiences, respectively.

The C350NP TV series is meticulously fine-tuned in Japan by Toshiba TV’s Picture Professionals for optimal performance and durability. Available in four sizes, customers can enjoy special introductory prices starting from Rs. 26,999, with availability on e-commerce platforms starting 12th June.

The lineup comes in four different sizes to meet various home entertainment preferences: 43-inch, 50-inch, 55-inch, and 75-inch. These variants will hit the shelves on major e-commerce platforms like Amazon and Flipkart from June 12th onwards.

 

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Retail India News: Godrej Appliances Enhances R&D Capabilities Through Infrastructure Expansion
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Retail India News: Godrej Appliances Enhances R&D Capabilities Through Infrastructure Expansion
 

Godrej Appliances, a division of Godrej & Boyce, has recently unveiled the expansion of its Research and Development facility located in Pirangut, Pune. The inauguration of the R&D Centre Annexe was presided over by Jamshyd N. Godrej, the Chairman & Managing Director of Godrej & Boyce. This strategic move aims to significantly increase the brand’s existing capacity for in-house developmental and testing labs, thereby reinforcing the company’s commitment to innovation, quality, and technological advancement.

The newly extended R&D facility encompasses an additional area of 43,000 square feet, effectively doubling the brand's potential manpower strength dedicated to research and development. Equipped with NABL Accredited labs and advanced state-of-the-art infrastructure, this expansion facilitates a more efficient and robust product development process. It aligns with Godrej's long-term strategy to deliver cutting-edge and energy-efficient products to consumers.

Sustainability is a key focus of the expanded facility, with the building designed to harness natural light extensively to reduce electricity consumption significantly. Moreover, the office space layout encourages collaboration, learning, and knowledge sharing, fostering a culture of celebration and transparency.

Kamal Nandi, Business Head and Executive Vice President – Godrej Appliances, part of Godrej & Boyce said, “At Godrej Appliances, we recognize that product development is the backbone of our brand. Therefore, we have made significant investments in R&D to drive innovation, which we believe is crucial for our success. Our commitment to this belief is reflected in the expansion of our R&D facility. This enhanced R&D setup which brings our cumulative R&D investment spends in Pirangut to close to Rs. 100Cr, underscores our dedication to delivering top-notch products that cater to our customers' evolving needs. With this expansion, we are poised to accelerate our product development timelines and introduce more advanced appliances to the market in coming times.”

Godrej Appliances, a division of Godrej & Boyce, stands as a prominent player in the Home Appliances segment in India. Pioneering the field, Godrej & Boyce became the first Indian company to manufacture refrigerators in 1958. Since then, Godrej Appliances has diversified its offerings to encompass various categories, including Washing Machines, Air Conditioners, Microwave Ovens, innovative Thermo-electric cooling solutions, Air Coolers, Deep Freezers, specialized Medical Refrigerators, Dishwashers, and the unique Insulin Cooler. This extensive portfolio reflects the brand's guiding principle of 'Things Made Thoughtfully.

 

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Retail India News: TCPL Targets Doubling FY25 Capex to Rs 785 Cr
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Retail India News: TCPL Targets Doubling FY25 Capex to Rs 785 Cr
 

Tata Consumer Products Ltd. (TCPL) is set on becoming a comprehensive FMCG company with plans to enter new product categories and has announced more than doubling its capital expenditure to Rs 785 crore for FY25. This increase is primarily attributed to a significant investment in a new plant in Vietnam, according to company Chairman N Chandrasekaran.

During the company's annual general meeting, Chandrasekaran, who is also the Chairman of Tata Sons, responded to shareholders' inquiries, stating that TCPL would consider further acquisitions to drive growth, contingent on financial viability and growth opportunities.

Millet is an area the company wants to focus on and introduce more products,” Chandrasekaran added.

When questioned about whether TCPL would focus solely on beverages and foods or evolve into a full-fledged FMCG company, Chandrasekaran confirmed, “The plan is to become a full-fledged FMCG company.” He elaborated, “So what is the next segment? What are the next few segments that we will enter? I can’t answer it now. There are many things on the table.”

On the topic of acquisitions, Chandrasekaran emphasized the company’s proactive stance in seeking opportunities.

I can not say about any specific acquisitions, but the company always looks for acquisitions, but we have been more in looking at health-oriented and, and food products, but also other other other products. The Tata group FMCG arm will continue to consider those acquisitions favorably as long as it makes financial sense and there is growth,” said N Chandrasekaran.

Last fiscal year, TCPL invested nearly Rs 7,000 crore in acquiring two firms — Capital Foods and Organic India. This year, the company plans to double its capex. 

Chandrasekaran further added, “Last year’s capex was around Rs 308 crore but it is going to be significantly higher, almost more than double of that Rs 785 crore because of a big investment we are making in Vietnam in a new plant. It’s about Rs 400 crore, so there will be a big investment in capex this year.”

TCPL is also investing heavily in digital advancements, having made substantial progress in recent years. The company will continue to invest in its sales and distribution channels while expanding its digital footprint. Digital will also bring productivity in operations and will give a better experience to employees and customers. The company will deploy many artificial intelligence tools.

In addition, TCPL plans to increase its advertising spending to ensure its products are prominently visible and promoted but will do so in a measured manner. “A large number of new products are constantly being introduced and this product portfolio will continue to expand,” Chandrasekaran noted.

The Indian consumer market is experiencing growth, driven by factors such as a rising population, an expanding middle class, rapid urbanization, increasing disposable incomes, and rising aspirations. In FY24, TCPL reported revenue of Rs 15,206 crore, achieving a growth rate of 10 percent.

Formed in 2020 from the merger of Tata Chemicals’ consumer products business with Tata Global Beverages, TCPL owns well-known brands such as Tata Salt, Tata Tea, Tetley, Eight O’Clock Coffee, Good Earth Tea, and Tata Sampann. The company also operates the Tata Starbucks coffee chain.

 

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Retail India News: Dollar Industries Plans Southern Expansion with 50 New Outlets
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Retail India News: Dollar Industries Plans Southern Expansion with 50 New Outlets
 

Dollar Industries Ltd has unveiled a strategic expansion plan for South India, marking a significant move to strengthen its presence in this key market. The company has announced its intention to open 50 new stores across the southern region over the next three years.

Dollar Industries, which commands a 15 percent stake in the branded hosiery market, is eyeing an annual growth rate of 11-12 percent. This expansion is part of a broader strategy to bolster its market share and drive revenue growth in a region that has shown strong demand for its products.

The company’s ‘Vision South India’ initiative is central to this growth strategy. Under this initiative, Dollar Industries anticipates a 50 percent surge in sales from southern markets compared to the current year. 

The southern markets have welcomed our products… With Mahesh Babu (Telegu actor) championing our brand in the south, we are setting a target of 20 percent of our domestic revenue originating from this region from 8 percent at present. In response to robust demand and an increasing proportion of higher-margin products, the company has plans to inaugurate 50 new exclusive brand outlets across the southern market within the next three years,” remarked Vinod Kumar Gupta, MD, Dollar Industries.

The brand's growth in the southern market will be instrumental in reaching its goal of Rs 2,000 crore by the 2025-26 fiscal year. In addition to opening new stores, Dollar Industries has already made “significant investments” to expand its manufacturing capabilities, particularly its spinning unit capacity in Tirupur. This investment is part of a broader effort to meet increasing demand and to support the company’s growing product lines.

Dollar Industries operates multiple manufacturing units located in Kolkata, Ludhiana, Tirupur, and New Delhi. Additionally, the company has invested in renewable energy, operating a 6-MW solar power plant, with plans to expand this capacity pending government approval for an additional 2 MW unit.

For the 2023-24 fiscal year, Dollar Industries reported a significant 71.7 percent year-on-year increase in net profit, reaching Rs 90.20 crore. Furthermore, its EBITDA saw a substantial rise of 61.5 percent, totaling Rs 158.64 crore.

 

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{Funding Alert} Creme Castle Secures Rs 7 Cr Seed Funding from V3 Ventures
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{Funding Alert} Creme Castle Secures Rs 7 Cr Seed Funding from V3 Ventures
 

In a significant development for the confectionary sector, bakery start-up Creme Castle has raised a substantial seed funding of Rs 7 crore. The funding round has been led by V3 Ventures, with prominent figures such as venture capitalist Arjun Vaidya and Amit Jain, CEO and co-founder of CarDekho, participating in the investment. Additionally, Indian Silicon Ventures also contributed to the funding, highlighting the growing interest and confidence in Creme Castle's business model and potential.

According to data provided by CRISIL, the bakery industry is poised for robust growth, with expectations of an 11-12 percent increase between 2024 and 2028. By the fiscal year 2028, the market is anticipated to achieve sales figures of Rs 1,850 billion. The statement released by Creme Castle underscores the role of increasing expenditure on celebrations and the impact of social media in driving demand, particularly in Tier II and III cities.

Pranjay Mittal, Chief Executive, Creme Castle said, “Consumers are increasingly embracing celebrations, reflecting growing enthusiasm to mark special occasions, and among the reasons our investors believe Crème Castle will be among the top-three players in this (specialized bakery) space by the year 2026.”

Established in 2013, Creme Castle has steadily expanded its operations, delivering across over 20 pin codes. With ambitious growth plans, the company aims to penetrate 15 new markets by the fiscal year 2025. Notably, over half of Creme Castle's revenues are generated through its proprietary platform, showcasing its strong direct-to-consumer model. The remainder of its revenue comes from partnerships with leading aggregators such as Zomato and Swiggy, further diversifying its distribution channels.

As Creme Castle continues on its growth trajectory, backed by substantial funding and a strategic expansion plan, it is poised to solidify its position as a prominent player in the specialized bakery segment, capturing the evolving preferences of Indian consumers.

 

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Retail India News: Snitch Targets 7 New Store Openings In June
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Retail India News: Snitch Targets 7 New Store Openings In June
 

Snitch, recognized as India’s leading clothing brand for the fashion-forward modern man, has unveiled its ambitious plans for offline retail expansion across diverse Indian geographies, with a foray into new markets including Pune, Ahmedabad, and Hyderabad in the upcoming month of June. The brand's aggressive expansion strategy involves the inauguration of seven new stores across these regions, aimed at providing an enhanced shopping experience to a broader customer base.

The newly identified store locations encompass prominent areas such as Bel Road and Koramangala in Bengaluru, Mantri Square in Pune, Amanora and Trebeca in Pune, Shymal in Ahmedabad, Sarath City in Hyderabad, and Earth Euphoria in Vadodara. With a total of nine stores already operational, Snitch demonstrates its commitment to reaching fashion-conscious individuals in diverse locations with unparalleled shopping experiences, which is evident in its pace of opening a new store almost every week.

Siddharth Dungarwal, CEO & Founder of Snitch said, "I am very excited about the opportunities that lie ahead as we expand our reach and connect with more customers across diverse Indian geographies. The strategic retail expansion underscores our commitment to deliver a seamless shopping experience and premium fashion offerings to our valued customers nationwide. Our goal is to make Snitch a household name, offering our unique collections and shopping experience to fashion enthusiasts nationwide. To surpass 30 stores by FY24-25, we are even thrilled about tapping into Tier II, III, and IV cities alongside Tier I cities as we feel that fashion consciousness is rising in these regions at a strong rate.”

With the ongoing aggressive offline expansion, Snitch anticipates its offline stores will contribute significantly to the targeted Gross Merchandise Value (GMV) of 600 crore by FY24-25, aiming for a contribution of 30-40 percent. This robust expansion strategy positions Snitch to consolidate its position in the Indian fashion industry, making its trendy collections more accessible to customers across the country. The brand competes boldly with international counterparts like Zara, offering superior quality at competitive prices, and aims to secure a significant share in the men’s fast fashion segment as it continues its journey of growth and innovation.

 

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Retail India News: Costa Coffee Reports 49 pc Revenue Surge to Rs 152 Cr in FY24
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Retail India News: Costa Coffee Reports 49 pc Revenue Surge to Rs 152 Cr in FY24
 

According to Devyani International Ltd's annual report, the British coffee chain Costa Coffee has experienced a robust 49 percent increase in revenue from operations, amounting to Rs 151.8 crore in India. The company's gross profit also surged by 45 percent to Rs 116.6 crore compared to the previous year.

Devyani International Ltd (DIL), serving as the master franchisee for Costa Coffee under the ownership of global beverage giant Coca-Cola, disclosed that the brand expanded its footprint by adding 67 new stores across India during the fiscal year 2023-24, bringing the total count to 179.

The company stated, "In FY24, revenue from operations reached Rs 151.8 crore, marking a 49% growth compared to Rs 101.8 crore in the preceding year, primarily propelled by store expansion. Gross profit amounted to Rs 116.6 crore, up from Rs 80.4 crore in the previous year."

However, despite the notable growth in revenue and store expansion, the average daily sales per store witnessed a slight decline in FY24, decreasing to Rs 32,710 compared to Rs 35,085 in the previous fiscal year. As the new stores stabilize and reach their maturity level, this performance is expected to improve," the company said.

The rapid expansion of Costa Coffee's network in India, spearheaded by DIL, is fueled by the burgeoning young population in the country.

"Looking ahead, we are focused on adding 60-70 new units annually," it said, adding, "As we continue to pour our efforts into building the brand and seizing business opportunities, we are confident of crafting a stronger tomorrow."

As per DIL, the coffee culture in India is thriving more robustly than ever before. "We are expanding Costa at a rapid pace to serve more consumers, having added 67 net new units in FY24, the highest in any year. With this expansion, we have more than trebled our store count over the last two years, growing from 55 stores to 179," the company shared. 

DIL is extending the presence of Costa Coffee to high-traffic locations, such as airports, to broaden its reach. "With the domestic travel market booming, airports are buzzing with activity, making them prime spots for our premium coffee. Our presence at these locations aligns perfectly with the high demand and premium experience travelers seek," shared a company official. 

Costa Coffee vies with Starbucks in the rapidly expanding Indian market, where Starbucks operates in a 50:50 joint venture with Tata Consumer Products, a Tata group firm, alongside competition from Barista.

 

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Retail India news: Osh Plant-Powered Home Care Goes Big: Now in Mumbai, Delhi, Hyderabad
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Retail India news: Osh Plant-Powered Home Care Goes Big: Now in Mumbai, Delhi, Hyderabad
 

Osh, a prominent D2C brand renowned for its plant-powered homecare products, has widened its e-commerce footprint to encompass Mumbai, Delhi, and Hyderabad, in addition to its existing presence in Bengaluru. Known for its dedication to delivering safe and efficient homecare solutions, the brand now provides one-day delivery services to cater to the escalating demand for its 99 percent natural and plant-derived offerings across multiple cities.

This strategic move represents a significant milestone for Osh Homecare Solutions, with expectations of a robust 5X growth in sales over the next six months. Mumbai, in particular, has emerged as a promising market, with post-expansion data indicating that 20 percent of orders originate from the city.

Market research statistics underscore a promising trajectory for natural homecare products in India, with the household cleaners segment valued at Rs 48,000 crore and projected to grow at a CAGR of 19.6 percent over the next five years. Positioned within The Organic World's portfolio of brands, Osh is poised to capitalize on this growth. The Organic World, headquartered in Bengaluru, stands as India’s largest retailer of organic and natural groceries and a leading Responsible Retailer in the country.

Gaurav Manchanda, Founder and Managing Director, The Organic World said, "We are thrilled to bring Osh Homecare Solutions to new cities, fulfilling the growing demand for natural, plant-derived products. Our e-commerce expansion underscores our commitment to providing accessible, sustainable solutions for households across India. This online expansion is a pivotal component of Osh Homecare Solutions' growth strategy. We aim to enhance its online presence by 15 percent through expanded operations across metropolitan cities, and we're poised for significant growth.”

As part of its product diversification efforts, Osh has unveiled the innovative Osh 2-in-1 Bathroom Cleaner, tailored to clean tiles, granite, and steel fixtures, complementing its existing product range, which includes laundry detergent, fabric conditioner, floor cleaner, toilet cleaner, dish wash liquid, and multipurpose kitchen cleaner.

Osh Homecare Solutions prides itself on its formulations, which are crafted with 99 percent natural and plant-derived ingredients and certified toxin-free. The range adheres to vegan, cruelty-free standards and incorporates IFRA-compliant allergen-free fragrances. As a brand, Osh maintains a plastic-negative stance, recycling twice the amount of plastic used. Its products are available across The Organic World’s omnichannel points of purchase, including 17 physical stores, over 50 multi-brand outlets, and online platforms such as Amazon, BigBasket, and Flipkart.

 

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Retail India News: Nouria Unveils VARA- A Collection Inspired by Summer Hues
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Retail India News: Nouria Unveils VARA- A Collection Inspired by Summer Hues
 

Nouria has launched its latest collection, VARA, drawing inspiration from the vibrant hues of summer and the expansive blue skies. The collection, which includes vibrant oranges, cooling pastel blues, and serene whites, captures the essence of the season, offering vacation-ready ensembles that are both stylish and comfortable.

The VARA collection features a variety of versatile co-ord sets, such as pants, skirts, shirts, and tanks. These pieces are designed to effortlessly transition from city explorations to beach relaxation or sunset dinners, ensuring elegance and comfort in every setting.

Nouria aims to redefine contemporary fashion by celebrating the modern woman who values authenticity and embraces her free spirit. The brand’s commitment to balancing comfort and sophistication is evident in this collection, designed to make wearers feel like the best version of themselves.

“At Nouria, we believe clothing is more than just textile; it's a medium of power and self-expression. Our designs are made for the now and for the future, offering versatile options that can be worn in countless ways. Embrace the essence of summer with Nouria's VARA collection and let your adventures begin,” stated the brand.

Nouria’s dedication to quality and style is reflected in the meticulous craftsmanship of each piece in the VARA collection, embodying the brand’s philosophy of celebrating individuality and the beauty of the present moment.

 

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[Funding Alert] Palette Brands Bags $2 mn Pre-Series A from Rockstud Capital
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[Funding Alert] Palette Brands Bags $2 mn Pre-Series A from Rockstud Capital
 

Palette Brands, formerly known as White.Inc, a forward-thinking consumer goods company specializing in aspirational brands across rapidly growing verticals, has successfully secured close to $2 million in a Pre-Series A funding round. The round was spearheaded by Rockstud Capital, with substantial contributions from existing investors including IPV and Dholakia Ventures, as well as notable angel investors such as Stoffer Anko Norden and Apurva Salapuria.

Citing a report by Goldman Sachs Research, which forecasts a rise in the affluent consumer segment in India from 60 million in 2023 to 100 million by 2027, Palette Brands is strategically positioned to cater to this aspirational demographic seeking premium-quality products. The company's focus lies in the mass premium segment of categories with a significant Total Addressable Market (TAM) and untapped consumer needs. Palette’s brands disrupt the market through product innovation, offering high-performance materials, aesthetic design, superior functionality, and value-for-money pricing.

Current brands under the Palette umbrella include ‘Unbottle’, featuring reusable and sustainable drinkware, and ‘Totem’, specializing in accessories for the burgeoning Apple consumer base in India. The brand is gearing up for the launch of ‘Ember’, a cookware brand inspired by the vibrant Indian lifestyle and modern décor, with a commitment to non-toxic materials.

Abhishek Agarwal, Managing Partner of Rockstud Capital said, "The founding team comes with a diverse background and complementary skillset which is extremely important when you are building a brand in the consumer space in India. Also, there is a huge whitespace and potential for disruption when it comes to cookware category in our country as consumers are seeking new product offerings and refreshing new designs." 

With a leadership team boasting over 30 years of combined experience in product development, technology, operations, ecommerce, supply chain, and marketing, Palette Brands is driven by a shared mission to revolutionize the consumer products landscape in India. Led by Siddharth Gadodia, the team is dedicated to delivering superior products and enhancing lifestyles.

Siddharth Gadodia, Founder of White Inc. shared, “This funding will predominantly focus on the launch of Ember, a cookware brand as this category is ripe for innovation - with consumers looking to upgrade their kitchens while making healthier choices. This is a huge white space - marrying form and functionality. Ember aims to solve this by bringing India's first absolutely non-toxic cookware brand with non-stick properties and stunning looks.”

Ivy Chin, Partner, Inflection Point Ventures, saidIn today’s era, aesthetics often takes precedence, with consumers prioritizing the visual and tactile appeal of the products. This growing trend has led to higher-priced items that do not offer superior functionality. Palette Brands distinguishes itself by combining high-quality design, materials, and performance, thus providing excellent value for money. IPV aligns with Palette Brands core values of sustainability, innovative design, productivity, and affordability. We are confident of the brand's potential to grow and are committed to supporting its journey.”

 

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Retail India News: VS Mani and Co. Welcomes Anirudh Ravichander as Co-Founder
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Retail India News: VS Mani and Co. Welcomes Anirudh Ravichander as Co-Founder
 

VS Mani and Co., a prominent brand known for its South Indian filter coffee and snacks, has welcomed renowned music composer Anirudh Ravichander as its Co-founder and brand ambassador. Anirudh, who is also the nephew of Thalaivar Rajnikanth, gained national fame over a decade ago with his viral hit song ‘Why This Kolaveri Di’. He is highly sought after in the music industry, having composed numerous chart-topping songs across Tamil, Telugu, and Hindi movies, including recent blockbusters like Shah Rukh Khan's Jawan and Rajnikanth’s Jailer.

Established in 2020, VS Mani and Co. has become widely popular for its Easy Filter Coffee (decoction) and authentic South Indian snacks. It is notably listed as a top seller on Amazon for its Easy Filter Coffee. After three years of online operations, the company has rapidly expanded its presence, entering over 1000 retail stores across Bengaluru and Chennai in the last six months. Looking ahead, the company aims to further expand its reach to key towns in Tamil Nadu. With a remarkable growth rate of 400 percent in the past year, VS Mani and Co. plans to diversify its product range to become a household name in the South. The collaboration with Anirudh is expected to bolster the brand's presence across regions and drive revenue growth.

I am a hard-core filter coffee lover. My family and I grew up with it and I still enjoy my cuppaeveryday. But when I tried VS Mani’s Easy Filter Coffee, I was floored! Just like the homemade, mom-made coffee I grew up with, but ready in seconds. This is a game-changer for my generation of filter coffee lovers. I also tried their delicious snacks and that clinched it—I decided that I wanted to be an active force in their story, not just a consumer. And while I’m at it, I want to do my bit to shine the light on our South Indian cuisine and filter coffee for the world to see,” said Anirudh Ravichander. 

VS Mani will utilize Anirudh's extensive social media presence and live performances to enhance brand visibility among its consumers. Additionally, the collaboration will be leveraged to forge lasting connections with distributors and reaffirm the company's dedication to its primary markets in Tamil Nadu and Karnataka.

Founder GD Prasad and Co-Founders Rahul Bajaj and Yashas Alur commented, “We are thrilled to be partnering with Anirudh as we set about building a destination brand for South Indian filter coffee and snacks. He is the big, beating heart of the South Indian music industry—who better than him to represent our food and culture in all its glory.

Supported by prominent celebrity investors such as Anupam Mittal from Shaadi.com, Sobhita Dhulipala, Rana Daggubati, Ranbir Kapoor, Disha Patani, and Huma Qureshi, among others, the brand has secured a total funding of $1.5 million. This includes a $900K pre-Series A round led by Kettleborough VC, with contributions from Lets Venture, Hyderabad Angels, Supermorpheus, and other investors. The company gained significant recognition after its appearance on Shark Tank Season 2 last year.

 

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Retail India News: Fixderma Expands its Sun Protection Range, Introduces Shadow Sun Burn Gel and Shadow Sun Tan Removal Lotion
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Retail India News: Fixderma Expands its Sun Protection Range, Introduces Shadow Sun Burn Gel and Shadow Sun Tan Removal Lotion
 

Fixderma, a  dermatologists' trusted skincare brand expanded its range of sun protection offerings. The brand has introduced two new products under its Shadow range - Fixderma Shadow Sun Burn Gel and Fixderma Shadow Sun Tan Removal Lotion.

Recognizing the importance of after-sun care for maintaining healthy skin, Fixderma's latest offerings are designed to cater to this crucial aspect of skincare. The Fixderma Shadow Sun Tan Removal Lotion is crafted with a rejuvenating formulation that gently fades and reverses suntan. This non-greasy, fast-absorbing lotion corrects uneven tans, leaving the skin smooth, radiant, and free from discoloration. Enriched with natural extracts, it provides intense hydration without leaving behind any sticky residue. Dermatologist-tested and suitable for all skin types, this lotion delivers visible results in just 7 days.

For those dealing with sunburned skin, Fixderma presents the Shadow Sun Burn Gel, a potent solution to relieve irritation, inflammation, and redness caused by sunburn. The fast-absorbing gel formulation promotes healing and provides intense hydration to damaged and dehydrated skin.

As weather tends to fluctuate, we at Fixderma are here to provide comprehensive skincare solutions to diverse needs of our consumers. We are committed to not only focus on educating consumers on how to protect your skin from the sun, but also to help them in regaining their healthy skin back post damage.” said Ms. Shaily Mehrotra, CEO and Co-founder at Fixderma India Pvt Ltd. 

With the expansion of its Shadow range, Fixderma reaffirms its dedication to providing a holistic protection system that shields the skin from harmful sun rays while addressing the aftereffects effectively. With Fixderma, consumers can trust that their skin is well taken care of.

 

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Retail India News: French Brand Cabasse Collaborates with Alphatec, Unveils THE PEARL MYUKI in India
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Retail India News: French Brand Cabasse Collaborates with Alphatec, Unveils THE PEARL MYUKI in India
 

 Cabasse, a renowned French brand known for its excellence in High-Fidelity acoustics, announces a strategic collaboration with Alphatec, a prominent distributor of professional audio and video equipment in India. This partnership signifies Cabasse's debut in the thriving Indian market, aimed at revolutionizing the luxury audio landscape for discerning consumers.

The French brand introduced its latest offering, THE PEARL MYUKI, for the Indian audience in collaboration with Alphatec. This cutting-edge audio system epitomizes portable luxury, featuring a battery-powered, connected, ultra-compact design that exudes elegance. Incorporating top-of-the-line technologies from high-end Cabasse systems, THE PEARL MYUKI ensures premium sound quality both at home and on the move.

THE PEARL MYUKI redefines portable audio with its impressive capabilities. It delivers remarkable sound levels of 103 dB in mono and 109 dB in stereo, delivering an immersive listening experience. Equipped with a Dôme 45 medium-tweeter and two 12 cm woofers, it offers balanced, detailed sound across a wide frequency range of 30 to 23,000Hz. The system offers versatile connectivity options, including Ethernet, WiFi, Bluetooth, a 3.5 mm jack, USB-C, and SPDIF optics, catering to various devices and supporting multiple formats such as MP3, WAV, and AAC. Advanced features like automatic calibration and High-Resolution Multiroom functionality enhance user convenience. Compact and lightweight, measuring 186 x 174 x 180 mm and weighing 2.1 kg, it is designed for effortless portability. Complete with a custom carrying bag, THE PEARL MYUKI is the ultimate companion for both indoor and outdoor listening experiences.

"We are thrilled to bring Cabasse's premium audio solutions to Indian consumers. With Alphatec's extensive distribution network and market expertise, we aim to offer a seamless and immersive audio experience to our customers in India who seek high-end, opulent audio experiences, ensuring they can enjoy the unparalleled sound quality of THE PEARL MYUKI," shared a Cabasse representative.

Renowned for its dedication to delivering flawless sound reproduction without any modification, Cabasse, a renowned French brand at the forefront of the High-Fidelity acoustics sector, has a presence in 58 countries. Its product lineup encompasses a wide array of offerings, spanning wireless speakers, conventional loudspeakers, home cinema setups, bespoke installation solutions, and lifestyle audio solutions.

Devasis Barkataki, Founder and Managing Director at Alphatec stated, "This partnership is a significant step forward in bringing elevated audio experiences to Indian consumers. We are excited to collaborate with Cabasse and introduce their high-end audio products, including THE PEARL MYUKI, to the Indian market, providing a seamless and enriching listening experience."

The collaboration between Cabasse and Alphatec represents a notable advancement in the Indian audio industry, providing customers with access to state-of-the-art audio innovations and exceptional sound quality. Through the debut of THE PEARL MYUKI, a compact, high-resolution speaker with connectivity features, Cabasse intends to revolutionize how Indian audiences experience music, whether at home or while traveling. Backed by Alphatec's wide-reaching distribution network and knowledge, Cabasse is poised to leave a lasting impression by delivering unmatched audio excellence and artisanal craftsmanship to discerning listeners throughout India. 

 

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Retail India News: Svish On The Go Forays into Male Sexual Wellness, Onboards Cricketer Shikhar Dhawan as Brand Ambassador
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Retail India News: Svish On The Go Forays into Male Sexual Wellness, Onboards Cricketer Shikhar Dhawan as Brand Ambassador
 

Svish On The Go, a personal care solutions brand, forayed into the Male Sexual Wellness with two new products. This groundbreaking move is heralded by the unveiling of a range of products tailored to tackle prevalent male sexual health concerns, with cricket luminary Shikhar Dhawan as the brand's ambassador. The initiative aims to foster awareness, dismantle taboos, and offer pragmatic remedies to India's sexual health landscape.

Addressing Sexual Health Issues in India

Sexual health remains a delicate topic across India, often concealed by societal taboos. Studies indicate that approximately 30 percent of Indian men grapple with sexual health challenges such as Premature Ejaculation (PE) and Erectile Dysfunction (ED). Yet, due to stigma and embarrassment, many suffer in silence, amplifying the gap in treatment and awareness.

Innovative Approach

Svish On The Go is on a mission to shatter these barriers, providing accessible, effective solutions that empower men to reclaim control over their sexual health. The brand's new product line aims to optimize sexual performance and overall well-being, offering respite from the silence that often accompanies these issues.

  • Isvish Extend Topical Spray

The Isvish Extend Topical Spray, fortified with Lidocaine, a trusted numbing agent, offers a practical remedy for premature ejaculation. Designed for hassle-free application a few minutes before intercourse, it enhances control over ejaculation while preserving pleasure. The spray promises increased confidence and an enriched sexual experience for both partners.

  • IsvishShilajit with 12 Natural Herbs

The IsvishShilajit, a fusion of Shilajit and 12 potent natural herbs, including Ashwagandha and Safed Musli, heralds a new era in sexual wellness. This Ayurvedic formulation, packaged as an effervescent powder, aims to invigorate vitality and vigor. Convenient for daily consumption, it offers sustained benefits for holistic well-being.

JD, CMO of Svish On The Go said, "The importance of sexual health cannot be overstated. It plays a crucial role in a person's overall well-being and quality of life. There is a significant gap in the market for accessible and effective sexual health products in India, and Svish On The Go aims to fill this void. By entering this category and collaborating with Shikhar Dhawan, we hope to break the barriers of embarrassment and create an open dialogue about men's sexual health. Our new products are designed to provide practical, natural solutions that empower men to take control of their sexual health confidently."

 

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Retail India News: Hisense India Appoints Pankaj Rana as CEO
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Retail India News: Hisense India Appoints Pankaj Rana as CEO
 

Hisense India, a prominent consumer electronics and home appliances company, has named Pankaj Rana as its latest Chief Executive Officer (CEO).

With a professional background spanning over two decades, Rana brings extensive experience in sales, marketing, business development, and general management. Before joining Hisense India, Rana held leadership roles in renowned companies such as LG, Panasonic, BenQ, and Reliance Retail, primarily within the mobile phones and television industry

I am thrilled to join Hisense, a company known for its rich heritage and unwavering commitment to excellence. I am excited to work closely with the talented team at Hisense India to drive innovation, foster growth, and deliver unparalleled value to our customers,” said Pankaj Rana.

In his role at Hisense India, Rana will undertake the responsibility of broadening the customer base, enhancing the brand's footprint within the consumer electronics and home appliances industry, and fostering overall company growth.

We are delighted to welcome Pankaj to the Hisense family. His extensive industry knowledge and leadership acumen will be invaluable as we embark on our journey of expansion and growth in India. With Pankaj at the helm, we are poised to achieve new heights of success,” said Steven Li, Managing Director, Hisense India.

Hisense stands as a worldwide technology frontrunner renowned for crafting top-tier televisions. With a presence spanning over 160 countries, the company operates 14 manufacturing facilities situated across South Africa, Slovenia, Serbia, Mexico, and the Czech Republic. Additionally, it boasts 18 Research & Development (R&D) centers worldwide and allocates 5 percent of its revenue annually towards furthering R&D initiatives.

 

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Retail India News: Urbanic Launches Savana in India, A Premier Gen Z Fashion Destination
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Retail India News: Urbanic Launches Savana in India, A Premier Gen Z Fashion Destination
 

Urbanic, the esteemed UK-based premium fashion brand, is excited to announce the launch of Savana, its latest venture designed exclusively for Generation Z women. Savana by Urbanic aims to revolutionize fashion for today's discerning young women, offering a carefully curated collection that seamlessly blends style, quality, and affordability. With a keen eye on contemporary trends, Savana is set to become the premier destination for those who seek fashion that mirrors their individuality and spirit. Notably, Savana features end-to-end proprietary AI production, ensuring minimal inventory waste and promoting sustainability.

Recognizing the evolving needs of consumers across various age demographics, Urbanic has traditionally focused on the youth market. The brand identified two crucial segments: individuals seeking premium quality products and those with a strong fashion sense but limited budgets. With the launch of Savana, Urbanic remains responsive to changing consumer preferences, reinforcing its commitment to meeting their demands and fostering stronger connections with its audience.

The grand launch event was held at The British High Commissioner's residence in Delhi on June 7, 2024, promising an evening of elegance and sophistication. The highly anticipated event featured the official unveiling by Founding Partner Mr. James Wellwood and was graced by Lindy Cameron, the first female British High Commissioner for India, and Anna Shotbolt, Deputy Trade Commissioner for South Asia, Department for Business & Trade.

The launch was a celebration of style and culture, highlighted by the official unveiling ceremony of Savana by Urbanic. Attendees enjoyed an evening filled with glamour, exclusive previews of the Savana collection, and networking opportunities with industry insiders and fashion enthusiasts. Notable guests included Nancy Tyagi, Ayesha Kanga, Andrea Kevichusa, Arushi Mehra, and Sanjana Batra.

We are delighted to introduce Savana by Urbanic, a brand that embodies the essence of contemporary fashion while staying true to our commitment to quality and innovation. With Savana, we aim to empower young women to express themselves through their style, offering them a diverse range of fashion-forward choices that resonate with their lifestyle,” said James Wellwood, Founder, Urbanic.

Savana's debut collection features an array of styles designed to cater to every aspect of a young woman's life, from casual daywear to sophisticated evening attire. Each piece is meticulously crafted, ensuring it not only looks good but also feels great to wear. This new venture by Urbanic is poised to make a significant impact in the fashion industry, emphasizing sustainability and ethical production practices as core values.

 

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Retail India News: Steadfast Nutrition Launches Protein Supplements & Plant-based Multivitamin
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Retail India News: Steadfast Nutrition Launches Protein Supplements & Plant-based Multivitamin
 

Steadfast Nutrition, a pioneering force in performance and wellness nutrition, introduces three dynamic new supplements to its lineup. The brand unveils two rapid-release protein supplements, Whey Protein and LIV Raw, alongside a vegetarian Multivitamin mega pack containing an impressive 180 tablets. These additions aim to meet the unmet protein and nutrient requirements of health-conscious individuals, fitness enthusiasts, and dedicated athletes. The products debuted at a prestigious event, the International Health Sports and Fitness Festival (IHFF), Asia's largest gathering dedicated to health and fitness.

Aman Puri, Founder, Steadfast Nutrition commented on the launch, “80 percent of Indians are protein deficient and struggle to meet their daily protein needs. Protein deficiency is a silent health crisis in India. Protein deficiency symptoms include loss of muscle mass, muscle weakness, and persistent fatigue. Whey Protein, which contains 24 g of protein, offers a practical and achievable way to replenish your protein stores. Whether you're seeking to optimise your daily nutrition, support muscle growth or enhance your fitness routine, it is the go-to supplement for you. LIV Raw, containing 27 g of protein, is suitable for athletes and fitness enthusiasts who undergo strenuous training schedules and need more protein -- about twice as much as the average person - roughly 1 gram of protein for every pound of body weight each day. Being a fast-release protein, it provides quick muscle recovery and increases muscle strength.”

Steadfast Nutrition introduces its Whey Protein, delivering 24 g of fast-releasing whey protein concentrate to accelerate muscle protein synthesis and facilitate instant muscle recovery. This chocolate-flavored supplement is swiftly absorbed and digested by the body, free from colors, preservatives, or thickeners commonly found in protein supplements.

Aman Puri further added, “Our Multivitamin is a top-quality 100 percent vegetarian supplement. Its USP lies in its four plant extracts - flaxseed powder (which provides omega-3 fatty acids), Panax ginseng root extract, amla dried fruit extract, and ashwagandha root extract. We’re turning up the wellness dial with our Multivitamin Mega Pack, which has a whopping 180 tablets, providing a convenient and long-lasting supply of vital nutrients your body needs to thrive. Imagine the convenience of not having to purchase your multivitamin every few months. There are just a handful of brands in the market, which offer so many multivitamin tablets in one go.” 

LIV Raw offers 27 g of fast-releasing whey protein isolate to enhance muscle strength and promote immediate muscle recovery. Ideal for those monitoring their macros, this low-carb, low-fat formula supports lean muscle building and faster recovery, devoid of colors, preservatives, or thickeners.

Steadfast Nutrition's Multivitamin is a 100 percent vegetarian supplement, enriched with plant extracts, 13 Vitamins, 9 Minerals, and chromium picolinate. This blend addresses daily nutrient requirements, sustains energy levels, combats fatigue, and reinforces immunity. Vitamins D3 and K2, alongside calcium, enhance bone mineral density and support bone health. Omega-3 fatty acids from flax seeds and vitamin E alleviate inflammation and enhance immunity. Natural extracts like Panax ginseng and amla serve as potent antioxidants, while Ashwagandha aids mental health, reducing stress and anxiety. Chromium picolinate ensures optimal absorption and efficacy.

In an unprecedented move, the brand expands its portfolio with the launch of liquid L-Carnitine in five unique flavors: cranberry, orange, green apple, mojito, and lychee, setting a rare precedent in the nutraceutical industry.

 

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Retail India News: bigbasket's Green Achievements 2023: Less Carbon, More Electric, Recycled Waste
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Retail India News: bigbasket's Green Achievements 2023: Less Carbon, More Electric, Recycled Waste
 

bigbasket, a TATA Enterprise, has unveiled its 2023 Sustainability Report, spotlighting its significant advancements across six key impact areas: electric delivery vehicles, solar power generation, support for organic farmers, waste management, diversity and inclusion, and corporate social responsibility.

The sustainability initiatives of bigbasket have led to the avoidance of 10,429 tonnes of carbon emissions, achieved through the utilization of 6,491 electric delivery vehicles. This reduction is equivalent to the carbon absorption capacity of approximately 4.74 lakh fully-grown trees. Originating in 2016 with a trial run of 10 electric vans in Noida, the company's EV fleet now constitutes 27 percent of its delivery operations, comprising 5,731 electric bikes and 760 electric autos and vans.

Solar power generation has also made a significant contribution, with bigbasket generating 5,268 MWh of solar energy in 2023. This achievement stems from the installation of solar panels on the roofs of 28 warehouses across 13 cities, resulting in a reduction of greenhouse gas emissions by 4,214 tonnes.

Furthermore, bigbasket has showcased its dedication to sustainable agriculture by extending support to over 10,000 organic farmers. This support includes field geotagging, agricultural intelligence, and knowledge sessions on modern farming techniques and government schemes. The objective of this initiative is to promote sustainable farming practices aimed at preserving soil fertility and providing healthier food options.

Hari Menon, CEO and Co-Founder, bigbasket, said, “At bigbasket, we are not just reducing carbon emissions or generating solar power; we are redefining what it means to be environmentally responsible in the modern age. Our commitment goes beyond numbers; it is about catalyzing change, nurturing inclusivity, and leaving a legacy of conscious consumption. With every customer, we are not just delivering groceries but a future we can all be proud of."

bigbasket reached a significant milestone in waste management by recycling over 100 tonnes of waste each month. The company utilizes specially crafted metal crates to reduce reliance on corrugated cardboard, while any damaged fruits and vegetables are repurposed as compost or animal feed. Furthermore, bigbasket has shifted to fully digital invoices for bbnow orders and prints invoices on recycled paper for bb supersaver, resulting in the conservation of 220 tonnes of virgin paper annually. Additionally, delicate produce is packaged in cornstarch material, which decomposes more rapidly than traditional plastics.

 

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Retail India News: DoubleTree by Hilton Pune - Chinchwad Appoints Anand S Kumar as Front Office Manager
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Retail India News: DoubleTree by Hilton Pune - Chinchwad Appoints Anand S Kumar as Front Office Manager
 

DoubleTree by Hilton Pune - Chinchwad is delighted to announce the appointment of Anand S Kumar as the new Front Office Manager. Bringing over 15 years of extensive experience in the hospitality industry, Anand is well-equipped to lead and enhance the front office operations.

Anand's career is distinguished by notable achievements and contributions to several prestigious hotel brands across India. Before joining DoubleTree by Hilton Pune - Chinchwad, he was the Front Office Manager at Clarion Hotel in Chennai, where he excelled in revenue enhancement, compliance with brand standards, and managing customer experiences. His successful tenure at Clarion Hotel underscored his capacity for operational excellence and guest satisfaction, making him a respected professional in the hospitality sector.

Anand's dedication to the hospitality industry and commitment to service excellence are evident throughout his career. He has held significant positions such as Front Office Manager at The Tamara Leisure Experience in Coorg and Wyndham Hotels & Resorts in Trivandrum. Additionally, he has served in leadership roles at InterContinental Hotels Group (IHG®) in Cochin, Hilton in Bangalore, Accor in Hyderabad, and Taj Hotels in Trivandrum. In these roles, he developed his skills in supervisory management, occupancy optimization, and customer retention strategies.

Throughout his career, Anand has been key in implementing effective training programs, boosting employee engagement, and improving guest experiences. His expertise in budgeting, sales, and analytical skills has consistently driven revenue growth and operational efficiency across various properties.

Anand S Kumar holds a Bachelor of Science degree in Hotel Management from the Institute of Hotel Management, reflecting his strong academic foundation in the hospitality industry.

“We are thrilled to welcome Anand S Kumar to the DoubleTree by Hilton Pune - Chinchwad family. Anand's extensive experience and proven track record of success make him an invaluable addition to our team. We are confident that his leadership will elevate our front office operations and further enhance the exceptional guest experiences we strive to deliver," said Vinay Nair, General Manager, DoubleTree by Hilton Pune - Chinchwad.

In his free time, he enjoys listening to music and traveling, which enriches his life beyond the boundaries of the hospitality industry.

 

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Retail India News: Lifelong Online Launches Baby Care Products
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Retail India News: Lifelong Online Launches Baby Care Products
 

Lifelong Online, a leading Indian e-commerce brand for consumer goods, has ventured into the flourishing baby care market with the launch of a new baby product category. The company aims to revolutionize modern parenting with innovative and safe products. This new line includes wearable breast pumps, strollers, bottle warmers, collapsible baby bathtubs, anti-slip baby bathers, and baby car seats. These advanced products are designed to enhance convenience and provide peace of mind for today's busy parents, ensuring their children's safety and well-being.

The standout product in this new category is Lifelong's wearable breast pump for nursing mothers. This hands-free, BPA-free, the rechargeable pump features a groundbreaking design with three modes and ten levels, along with a one-year warranty. It empowers both working and stay-at-home mothers to maintain their active lifestyles without compromising their babies' nutrition. Lifelong's wearable breast pump offers a unique opportunity for mothers to foster a deep and beautiful bond with their babies.

Abhishek Agarwal, Category Manager, Lifelong Online Retail Pvt. Ltd said, “Lifelong Online is set to transform the fast-growing baby care market in India with the launch of the all-new baby category, designed to re-imagine the parenting experience with cutting-edge products. The baby care products market in India is experiencing substantial growth, fuelled by factors such as a growing population, higher disposable incomes, and increased awareness about baby care amongst young parents. This offers significant opportunities for businesses in the baby care industry. We understand the importance of innovation and safety in every aspect of parenthood. This reflects our commitment to providing parents with revolutionary products that simplify their lives while prioritizing the safety and well-being of their precious little ones.”

The entire product range is available on Amazon, with prices ranging from Rs. 1500 to Rs. 11000. This collection includes wearable breast pumps, strollers, bottle warmers, collapsible baby bathtubs, anti-slip baby bathers, baby car seats, and potty seats.

The Lifelong Booster Car Seat, designed for children aged 3 to 12 years, is lightweight, features a backless belt-positioning, and comes with machine-washable fabric, meeting safety standard ECER44/04. The Lifelong ISOFIX Car Seat for children from 9 months to 12 years is ECE certified and features an adjustable headrest, a soft cushion for comfort, and a 5-point harness with a magnetic buckle for added safety. Another option, the Lifelong Car Seat for babies aged 0 to 7 years, also ECE certified, offers three recline positions, soft cushions, and a 5-point harness with a magnetic buckle, available in pink and grey.

For potty training, Lifelong offers a potty seat for kids aged 1 to 6 years and a 3-in-1 baby potty training seat with a cushioned toilet seat and a non-slip stepper for added safety. Lifelong's strollers are designed for maximum comfort and safety, featuring shock-absorbing suspension and lightweight, durable frames, ensuring smooth rides and enjoyable outings for parents and babies alike.

Additionally, the collapsible baby bathtubs and anti-slip baby bathers come with innovative features such as temperature sensors, comfortable cushioning, and secure grips, providing a safe and pleasant bathing experience for newborns.

 

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Retail India News: The Face Shop Introduces Mini Versions of Top-Selling Line in India for the First Time
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Retail India News: The Face Shop Introduces Mini Versions of Top-Selling Line in India for the First Time
 

Global Korean beauty leader, The Face Shop, unveils their 'mini collection' in India, introducing compact versions of their most adored products tailored for those on-the-go. Priced affordably starting at Rs. 365, this new lineup caters to all budgets, particularly appealing to individuals keen on sampling products before committing to full-sized versions.

Designed for convenience, these compact essentials seamlessly slide into carry-on luggage, beach totes, or portable vanity bags, catering to the needs of college students, office professionals, and avid travelers alike. Despite their small size, these potent minis deliver comprehensive skincare benefits.

One standout favorite among The Face Shop's mini collection is the Rice and Ceramide Emulsion, endorsed by youth icon Khushi Kapoor, renowned for its moisturizing, brightening, and skin texture-refining properties, suitable for all skin types. The Chia B12 Hydro cream deeply hydrates and locks in moisture, bestowing a natural glow, making it an ideal summer skincare staple.

Additionally, the White Seed Brightening Serum, enriched with White Lupine Seeds, rejuvenates the skin and enhances radiance, while the accompanying brightening lotion imparts a dewy complexion even in dry conditions.

For those targeting anti-aging effects, the Pomegranate & Collagen Volume Lifting Serum and Cream offers a potent solution, revitalizing and firming the skin, combating signs of aging effectively.

Rounding out the mini-range are popular picks like the Rice Water Bright Light Cleansing Oil, adept at removing impurities and heavy makeup with its lightweight, watery texture, and the Herb Day 365 Foaming Cleanser, featuring lemon and grapefruit extracts for a thorough cleanse, making it an excellent choice for a double-cleansing routine to achieve clear, radiant skin.

 

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Retail India News: Sereko Marks One Year of Transforming Skincare with a Mind-First Approach
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Retail India News: Sereko Marks One Year of Transforming Skincare with a Mind-First Approach
 

Sereko, India's pioneering psychodermatology brand, commemorates a significant milestone as it concludes a year of dedication to mitigating the impact of mental stress on the skin. Founded by former lawyer turned entrepreneur, Malvika Jain, Sereko was established with a vision to merge the realms of psychology and dermatology.

Leading the introduction of psychodermatology in India, Sereko endeavors to revolutionize the wellness industry by addressing underlying mental distress and treating the root cause by alleviating stress and anxiety. Preceding its launch, the brand invested two years in research and development to formulate their Patent-Pending Psychodermatology formula NeuroCalm®, under the guidance of Dr. Jafferany – a globally acclaimed Scientist. Clinically proven to reduce stress and enhance Serotonin production, NeuroCalm® addresses the fundamental cause of skin issues, focusing on providing enduring solutions that not only alleviate symptoms but also target the underlying causes through understanding the skin-mind connection.

In celebration of its anniversary, Sereko, in collaboration with Tape A Tale, hosted an enchanting evening event titled 'Love, Laugh, Glow' over the weekend. The event featured a stellar lineup of artists, including comedic performances by Shashi Dhiman and Badal Sharma, alongside storytelling and poetry by Kopal Khanna and Vanika Sangtani. Attendees experienced an unforgettable evening filled with laughter and entertainment, underscoring Sereko's commitment to fostering holistic beauty and wellness. Through its new campaign, Sereko seeks to destigmatize discussions surrounding mental health and depression while showcasing the transformative potential of its products in enhancing mental well-being and addressing skin concerns originating from psychological distress.

Malvika Jain, Founder, Seerko commented on the Ist anniversary, Our first year has been a remarkable journey of learning and growth. From ushering in the idea of psychodermatology in the country to seeing its impact firsthand on our consumers, our journey has been incredibly fulfilling. As we look ahead, we remain committed to solving recurring skin issues by targeting the root cause through our Mind-First Approach to Skincare. To mark this occasion, we celebrated our birthday with the aim to first construct an open-minded community where there can be engaging dialogues and conversations around mental health & depression.

Moreover, the brand has been undergoing extensive expansion, introducing new products regularly. The latest addition to its product lineup is the 24H Hydration Sunscreen, featuring an ultralight creme gel formula designed to offer prolonged sun protection while maintaining skin hydration and elasticity. With a range of 10 SKUs, Sereko has an exciting year ahead with numerous product launches and community-building initiatives planned.

Sereko is dedicated to revolutionizing the skincare industry by adopting a holistic skincare approach that prioritizes mental wellness. Recognizing the profound connection between the mind and skin health, the brand aims to promote overall well-being. By intertwining principles from psychology and dermatology, Sereko empowers individuals to develop a positive relationship with their skin, thereby enhancing confidence and inner well-being.

 

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{Funding Alert}: CHOSEN Completes Seed Funding Round with $1.2 Million
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{Funding Alert}: CHOSEN Completes Seed Funding Round with $1.2 Million
 

Chennai-headquartered skincare startup CHOSEN has effectively secured $1.2 million in a seed funding round from friends and family investors. This funding round comes subsequent to receiving an equity-free grant of $100,000 from Peak XV Partners under the SPARK program, designed to support women entrepreneurs.

Led by cosmetic dermatologist Dr. Renita Rajan, CHOSEN specializes in creating groundbreaking skincare products through patented technologies and advanced formulations, while also venturing into IoT-driven skincare solutions. As the company enters its fourth year of operation, CHOSEN® aims to deploy the raised capital to expand its team and strengthen its supply chain capabilities.

“This seed round provides us with the flexibility to strategically expand our operations and explore new areas for growth. Our next step is to explore partnerships with B2B sectors such as hospitality, health, travel, and leisure to expand our distribution channels.  Our goal is to secure pre-series funding of $10 to $20 million later this year,” said Dr. Renita Rajan, Founder of CHOSEN.

Earlier this year, CHOSEN® was selected as part of Peak XV's cohort of women-led startups, achieving a significant milestone with the acquisition of a $100,000 grant. Over the course of the past four years, CHOSEN has cultivated a multi-channel ecosystem offering a range of highly effective cosmetic products specifically tailored for Indian skin types. Presently, CHOSEN boasts a portfolio of 34 SKUs, with an additional 12 products in development and plans for further launches within the next 18 months.

With a design patent for its LED mask and four other patents currently in progress, CHOSEN recently introduced SAFESCREEN® TINTENSE™ Tinted Sunscreen Lotion. This remarkable tinted sunscreen incorporates India’s first-ever blend of non-nano zinc, non-nano titanium, and non-nano iron oxide. Designed for Indian conditions, pregnancy, nursing, and reef safety, this sunscreen provides comprehensive protection against HEVL, UV, and IR rays while delivering flawless coverage. It contains up to 93.04 percent natural, biodegradable ingredients. Additionally, CHOSEN® is actively pursuing various innovative projects, including a melanin lab and IoT-driven personalized skincare technology.

At CHOSEN®, we are committed to creating long-term, safe, and effective wellness solutions. Our products are designed to provide lasting benefits, reflecting our dedication to quality and innovation,” Dr. Renita Rajan added.

With a current staff of 130 members and intentions to expand further through recruitment, CHOSEN is positioned for substantial growth, forecasting a doubling in scale for the fiscal year ahead.

 

 

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Retail India News: Snitch Innovates Sustainable Fashion with Relove Integration
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Retail India News: Snitch Innovates Sustainable Fashion with Relove Integration
 

Snitch, a prominent men's fashion brand, announced its collaboration with Relove, an innovative platform for sustainable fashion. This strategic partnership underscores Snitch's dedication to sustainability, providing customers with the opportunity to buy authenticated preloved Snitch items at significant discounts and sell their own preloved Snitch products.

The seamless integration of Relove onto Snitch's platform ensures a user-friendly experience. By visiting the Snitch website, customers can effortlessly browse, sell, and purchase preloved items with the assurance of quality verification. This initiative not only offers exceptional value but also actively contributes to waste reduction, aligning with broader environmental conservation goals. Over the past two years, Snitch has saved 3 million liters of water and kept its products in circulation, preventing them from ending up in landfills.

Given the fashion industry's substantial carbon footprint, accounting for 10 percent of global emissions, there's an urgent need for action. Through the resale of each garment, Snitch helps save six times its weight in CO2, significantly reducing the fashion industry's environmental impact. Furthermore, this initiative empowers customers to retain cherished pieces while finding new homes for those they no longer wear, promoting sustainable fashion and fostering a mindful approach to consumption.

Mr Siddharth Dungarwal, Founder and CEO of Snitch, expressed, "The Integration of Relove epitomizes our steadfast commitment to sustainable fashion. We believe in offering our customers stylish, high-quality clothing and the opportunity to make eco-conscious choices. By integrating Relove, we empower our customers to contribute to a more sustainable future. This initiative allows them to enjoy their favourite Snitch styles while supporting environmental conservation."

This initiative seeks to build a community of conscious consumers who prioritize quality, style, and sustainability. Snitch invites all its customers to join this journey towards a more eco-friendly and responsible fashion industry.

 

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Retail India News: Heads Up for Tails Introduces a New Era of Premium Pet Care with Q-Commerce
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Retail India News: Heads Up for Tails Introduces a New Era of Premium Pet Care with Q-Commerce
 

Heads Up for Tails, a prominent advocate for pet well-being in India, proudly announces its enhanced accessibility for furry friends through quick commerce services, nationwide. With a steadfast commitment to excellence, the brand is pioneering a new benchmark for quality and convenience in the pet care sector.

In a market where pet owners often confront a trade-off between quality and affordability, Heads Up for Tails is leading the way by providing premium products at reasonable prices. Prioritizing vet-approved nutrition and holistic well-being, each item is meticulously crafted to cater to the diverse requirements of pets and their owners.

Our mission at Heads Up for Tails has always been to nurture the bond between pets and their human companions. We are thrilled to introduce a new era of pet care that emphasizes quality and accessibility, ensuring that every pet receives the care they deserve. By choosing quick commerce platforms, we reaffirm our commitment to affordability while adding an extra layer of convenience. When you think of pets, you think of HUFT, and now, we will deliver products within ten minutes,” said Rashi Narang, Founder and CEO, Heads Up for Tails.

In a bid to further streamline convenience for pet owners, Heads Up for Tails has expanded its presence on major quick commerce platforms. Presently, the brand is accessible via Blinkit, with forthcoming launches on Zepto and Swiggy Instamart slated for July. This strategic move underscores the company's endeavor to make high-quality pet care more accessible, offering the added convenience of rapid deliveries within ten minutes.

Early indicators reveal a substantial uptake of HUFT's fresh food brand, Sara's Wholesome, within the quick commerce realm. Notably, in Bangalore alone, over 2,000 units were sold in the month of May, signaling a burgeoning demand for pioneering pet care products that are readily available.

Heads Up for Tails presents a comprehensive array of products through quick commerce platforms, encompassing treats, grooming essentials, tick and flea solutions, food varieties, and toys. Moreover, an exclusive assortment of toys starting at Rs 130 is exclusively accessible through quick commerce channels. The brand's objective for quick commerce services is to extend coverage to all cities with existing quick commerce delivery services in India.

From nutritious food alternatives to an assortment of health-conscious treats, Heads Up for Tails remains steadfast in its dedication to promoting the holistic health and joy of pets, nationwide. Each product is meticulously curated to enrich the lives of pets and their families.

As Heads Up for Tails embarks on this transformative journey, pet enthusiasts are cordially invited to partake in commemorating a new era of quality pet care.

 

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Retail India News: Borosil Secures Top Market Position with Larah Opalware
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Retail India News: Borosil Secures Top Market Position with Larah Opalware
 

Borosil, a prominent consumer product company in India, has announced the remarkable achievement of Larah Opalware by Borosil, securing the top spot as India's leading brand in the opalware category, according to the latest sales report of 2024.

Experiencing a notable surge of 37 percent in sales, Larah Opalware has outpaced its competitors, significantly contributing to Borosil's total revenue, which now stands at an impressive INR 942.3 crores.

ShreevarKheruka, the Managing Director of Borosil Ltd., expressed heartfelt appreciation for the brand's success and commented, "We extend heartfelt gratitude to our customers for making Larah by Borosil the number one opalware brand in the country. We are committed to providing our audiences with the highest quality products, contemporary designs, and exceptional service."

The brand's recent transformation in identity and positioning has been pivotal in this achievement. Focused on empowering modern Indian women who excel at multitasking and aspire for excellence in all facets of life, this strategic shift has strongly resonated with its target audience, further solidifying its position as a market leader.

Looking ahead, Borosil aims to continue its momentum by enhancing its product offerings and expanding its market reach. With a focus on setting new industry standards, the brand is poised to further elevate its standing and meet the evolving needs of its discerning customers.

 

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Retail India News: Good Glamm Group Welcomes Lauren Bloomer as President - International
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Retail India News: Good Glamm Group Welcomes Lauren Bloomer as President - International
 

The Good Glamm Group, the largest D2C beauty & personal care conglomerate in South Asia, announced the appointment of Lauren Bloomer as President - International. Lauren will also join the Board of Directors of Wyn Beauty by Serena Williams as the representative for the Good Glamm Group.

With 23 years of extensive experience in the beauty and consumer goods industries, Lauren brings a wealth of expertise to her new role, where she will lead the Good Glamm Group's international growth and expansion.

A veteran of the Estee Lauder Companies, Lauren most recently served as CEO of Becca Cosmetics. Prior to that, she held significant global marketing roles at Clinique and Estee Lauder. Her career also includes brand management and strategy positions at The Clorox Company and the Boston Consulting Group, where she developed her skills in brand building, omnichannel development, and go-to-market activation. Lauren holds an MBA from the Wharton Business School and a bachelor's degree in Economics from Dartmouth College.

I'm thrilled to join the Good Glamm Group. With a shared passion for innovation and excellence, I look forward to working with this talented team to advance our vision and establish the Good Glamm as a leading global beauty company”, said Lauren Bloomer, President - International, Good Glamm Group.

Darpan Sanghvi, Group Founder, Good Glamm Group shared, “After a successful launch of our International business, we are now delighted to welcome Lauren to the Good Glamm Group to drive our next phase of gGrowth. Her extensive experience and proven track record in the beauty industry make her the perfect fit to lead our gGlobal expansion. Lauren’s strategic insight and dynamic leadership will be invaluable as we continue to expand and innovate in the beauty space.

With more than twenty years in the consumer products sector, Lauren possesses extensive experience in strategy and planning, P&L management, omni-channel marketing, and insights and analytics. Renowned for her results-driven approach, meticulous execution, and financial acumen, she has consistently achieved remarkable outcomes throughout her career.

Lauren's appointment signifies a noteworthy milestone for the international expansion of the Good Glamm Group. As the Group endeavors to expand and reinforce its vision of establishing a global beauty enterprise, Lauren's expertise is poised to play a pivotal role.

 

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Retail India News: Elista Bolsters Leadership Team Through Key Senior Appointments
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Retail India News: Elista Bolsters Leadership Team Through Key Senior Appointments
 

Elista, a prominent brand in India known for its electronics, home appliances, IT, and mobile accessories under TeknoDome, has appointed two seasoned professionals to its leadership team - Harender Kumar Prajapati and Rupesh Kumar bring extensive experience and expertise to their new roles.

Harender Kumar Prajapati, an industry veteran with over 29 years of experience in electronics, PCBA, and consumer industries, assumes the position of Plant Head. With a background in engineering and operations management, Prajapati has held various leadership positions across prominent organizations, overseeing production processes, optimizing resource utilization, and spearheading startup ventures. His proficiency in planning operational strategies and implementing quality management systems will be invaluable as Elista expands its manufacturing capabilities in India and abroad.

In his role at Elista, Harender Kumar Prajapati will play a pivotal role in driving the company's local manufacturing operations to deliver cutting-edge consumer electronics and home appliances at competitive prices.

Rupesh Kumar, a strategic leader with nearly 20 years of diverse multicultural experience, joins Elista as the Chief Financial Officer (CFO). He has a proven track record of managing entire financial operations, taxation, and audit functions across various industries, including manufacturing, digital solutions, and electronics. His extensive experience in liaising with financial institutions, government bodies, and auditors for fundraising, assessment, and audit purposes will be crucial in advancing Elista's financial strategy.

Saket Gaurav, Chairman & MD, Elista commented, "We are pleased to welcome Rupesh Kumar and Harender Kumar Prajapati to the Elista family. Their extensive experience and proven leadership skills will fortify our team, reinforcing our commitment to excellence. With our plans to open new manufacturing plants, their insights and expertise will be instrumental in our mission to innovate and expand, reinforcing our commitment to excellence.”

Through these strategic appointments, Elista reaffirms its dedication to delivering top-tier products and advancing operational excellence within the Indian market. Positioned as a significant influencer in India's consumer electronics sector, Elista is committed to technological innovation and bolstering local production capacity.

The establishment of two state-of-the-art manufacturing plants in Kadapa, Andhra Pradesh, signifies a significant investment aimed at achieving substantial output. These facilities are geared towards achieving an annual production of 1,000,000 TVs and 1,000,000 LED monitors. By enhancing local manufacturing capabilities, Elista aims to introduce innovative yet affordable products tailored for both domestic and international markets.

With a global presence spanning 17 countries across key regions like the Middle East, CIS, and Africa, Elista is poised for rapid expansion. Leveraging its existing international reach, the brand is on course to expand its presence to 50 countries by 2025, with a projected global revenue target of Rs 500 crore by the same year.

 

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Retail India News: Garuda Aerospace Pvt. Ltd. Launches India’s First Exclusive Drone Showroom
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Retail India News: Garuda Aerospace Pvt. Ltd. Launches India’s First Exclusive Drone Showroom
 

Garuda Aerospace Private Limited, a leader in India's drone industry, inaugurated the nation’s first exclusive drone showroom in Chennai, Tamil Nadu, with Dr. R Velraj (Vice Chancellor, Anna University) and Agnishwar Jayaprakash (CEO of Garuda Aerospace) in attendance.

Garuda Aerospace is at the forefront of advancements in Precision Agri Tech and Industry 4.0, establishing new standards in the drone sector. Since its inception in 2015 with a team of five visionaries, the company has expanded to over 200 skilled professionals. With a vast fleet of more than 400 drones and 500 pilots operating across 84 cities, Garuda Aerospace dominates India's drone market.

Our extensive portfolio boasts 30 advanced drone models and over 50 specialized services tailored to diverse industry needs, from agriculture and infrastructure to security and disaster management. Our relentless pursuit of innovation and excellence drives our growth and impacts India's technological landscape. Proudly, cricket legend MS Dhoni serves as our brand ambassador and investor, symbolizing our commitment to revolutionizing the drone industry. 

Agnishwar Jayaprakash, CEO of Garuda Aerospace, said,We pride ourselves on the impactful intelligence our drone solutions have to offer. We have 750+ satisfied clients all around India with 350 finished projects and 50 designed works. Our team includes 200+ employees, with a group of advisory board members, expertise heads for various departments, and well-versed pilots. Garuda Aerospace has sold 2,500 drones so far, out of which 2,000 are agri drones. We plan to sell 25,000 agri drones in the next two years and at least 25,000 other consumer drones in the next few years. Now we are happy to announce India's First Exclusive Drone Showroom in Chennai.”

Recently, ISRO acquired one of our Made in India Kisan Drones. Renowned for its advanced drone technology, Garuda Aerospace's Quadcopter drones feature machine learning and artificial intelligence integration. These drones are anticipated to greatly improve efficiency in various ISRO operations.

 

 

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Retail India News: GT Force Sets Sights on Nationwide Growth, Plans 100 New Dealerships by 2024
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Retail India News: GT Force Sets Sights on Nationwide Growth, Plans 100 New Dealerships by 2024
 

GT Force, a trailblazer in the electric two-wheeler manufacturing sector, has unveiled an ambitious blueprint for enhancing its retail footprint across India. By the close of 2024, GT Force aims to roll out a network of 100 dealership showrooms nationwide, each meticulously outfitted according to the 3S model, encompassing sales, service, and spare parts support. Through this strategic setup, the company pledges not only to cater to its own clientele but also to extend assistance to consumers of other brands encountering post-purchase service challenges. This underscores GT's broader commitment to fostering environmental sustainability within the electric vehicle (EV) two-wheeler domain.

Presently, GT Force boasts a robust presence with 35 outlets spanning several states, including Madhya Pradesh, Uttar Pradesh, Rajasthan, Punjab, Haryana, Chhattisgarh, and Delhi-NCR. This existing network serves as a robust foundation for the company's imminent expansion into various territories. In Eastern India, the focus states comprise West Bengal, Odisha, Jharkhand, and Bihar. Meanwhile, the Northeastern region is slated to witness the emergence of new showrooms in Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland, and Tripura. Additionally, in Western India, the expansion initiative encompasses key urban centers in Maharashtra, such as Nagpur, Mumbai, Pune, and Nashik.

Rajesh Saitya, Co-Founder & COO, GT Force, commented, “We have meticulously chosen our target geographies after thoroughly understanding these markets and identifying great potential for EV two-wheeler sales. Our new lineup is well-suited to meet the needs of diverse consumers in these regions, which we believe will enhance our brand's reputation and drive adoption. We are confident that we will develop a holistic network of dealers in the coming months who will play a pivotal role in our growth journey, ensuring broad accessibility and customer satisfaction.”

GT Force actively seeks to establish enduring dealer partnerships, adhering to stringent selection criteria. Prospective dealers must uphold elevated standards, including the maintenance of well-branded automobile showrooms and fully equipped service centers staffed by proficient technicians. To bolster their branding endeavors, GT Force pledges marketing assistance to dealership establishments. Additionally, dealers can anticipate attractive margins on both vehicle and spare parts sales, incentivizing their allegiance to the brand.

In line with its strategic rebranding endeavor, GT Force recently introduced its latest range of electric two-wheelers, catering to diverse speed preferences. The GT Vegas, priced at Rs 55,555 (ex-showroom), flaunts a 1.5 kWh battery pack, providing a range of up to 70 km. Following suit, the GT Ryd Plus, priced at Rs 65,555 (ex-showroom), features a 2.2 kWh battery pack, offering a range of 95 km. Progressing up the range, the GT One Plus Pro, priced at Rs 76,555, showcases a 2.5 kWh battery, extending the range to 110 km. Noteworthy is the brand’s flagship model, GT Drive Pro, priced at Rs 84,555, which shares similar features and specifications with the One Plus Pro. Additionally, GT Force is gearing up to unveil a new electric motorcycle in the Indian market. Teased with a glimpse of its headlamp, this forthcoming model targets urban riders, promising an impressive range of 130 km on a single charge and a top speed of 70 km/h.

 

 

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Retail India News: SUPR Water Splashes into the Market with Flavorful Protein Infusions
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Retail India News: SUPR Water Splashes into the Market with Flavorful Protein Infusions
 

In a world where making health-conscious decisions is crucial, SUPR Water shines as a symbol of innovation and well-being. Founded in 2023 by visionary young entrepreneurs Shivam Chawla and Chaitanya Tulsyan, SUPR Water blends clean protein with hydration, delivering 24g of protein and 7g of BCAA per serving. The brand is driven by a mission both simple and profound: to redefine hydration and transform how individuals nourish their bodies. Committed to offering convenient, nutritious solutions, SUPR Water enables individuals to effortlessly embrace healthier lifestyles, one sip at a time. Renowned as the cleanest and purest protein source on the market, SUPR Water is crafted with premium ingredients sourced from the USA.

Designed for individuals, fitness enthusiasts, athletes, and vegetarians, SUPR Water provides a guilt-free indulgence for every occasion, starting at just Rs 199. Available in a range of flavors, including Lemonade, Mango Orange, Grape Frost, and Berry Blast, SUPR Water serves as the perfect companion for social gatherings, workouts, or a refreshing break during a busy day. Each bottle is meticulously formulated to enhance hydration while addressing India's protein deficiency, all while being free from sugar, fat, lactose, and gluten.

Shivam Chawla, Founder, SUPR Water, stated, “At SuprWater, we're not just selling a drink; we're crafting a lifeline of wellness, pouring hope and vitality into every sip, transforming lives one drop at a time.”

His individual path as a fitness devotee, consistently seeking out healthy protein alternatives, combined with his vegetarian lifestyle, highlights his dedication to offering inclusive and nourishing solutions to everyone.

Chaitanya Tulsyan, Co-Founder of SUPR Water shared, “Our company, Goodpro Corporation, stands as a testament to our vision of delivering quality products that not only satisfy consumer needs but also contribute positively to their well-being.”

Chaitanya Tulsyan expresses his anticipation for the journey ahead, highlighting SUPR Water's pioneering role in reshaping standards within the FMCG industry.

Looking forward, SUPR Water sees itself as just the initial step in a broader quest towards comprehensive wellness. With a vision to transform the way people approach health and wellness, the brand envisions expanding its range beyond its flagship SUPR water. Excited about introducing a variety of innovative products tailored to diverse dietary needs and preferences, upcoming additions to the lineup include SUPR Probiotic shots, meticulously crafted to support gut health and immunity, and SUPR Makhana, offering a delectable and nutritious snacking alternative. Additionally, SUPR is developing protein bars designed to provide on-the-go energy and aid muscle recovery. With these new offerings, it aims to establish itself as a trusted ally in every aspect of customers' wellness journeys, spanning from hydration to snacking and beyond.

 

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Retail India News: India's Streetwear Market Grows with Launch of Underrated Club
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Retail India News: India's Streetwear Market Grows with Launch of Underrated Club
 

KingsCraft Online Brands Private Limited is set to transform the Indian fashion landscape with the introduction of Underrated Club, a premier streetwear fashion brand. Co-founded by Abhishek Teri and Kartik Anand, Underrated Club aims to make a significant impact in the e-commerce and retail sectors by offering streetwear that emphasizes individuality, uniqueness, and authenticity for Indian consumers.

Positioned as an affordable luxury brand, Underrated Club combines bold creativity with premium quality in its diverse collections. The brand's mission is to redefine self-expression through fashion, catering to those who seek uniqueness, comfort, and uncompromising style with their graphic tees and versatile denim.

Abhishek Teri, Co-founder, Underrated Club, said, "At URC we are redefining luxury streetwear by merging timeless elegance with modern urban flair. Our creations are a celebration of individuality, crafted with precision and a deep commitment to quality. We believe that true luxury lies in the details, and each piece we design is a testament to this philosophy. Join us on a journey where sophistication meets street style, and where every garment is a statement of refined taste and bold expression."

Underrated Club's flagship collection, Underrated Originals, showcases the brand's boldness and creativity with seasonal designs, striking graphics, and innovative silhouettes. This collection is designed for trendsetters and fashion-forward individuals who dare to stand out. Another key offering, Underrated Classics, provides timeless wardrobe staples that emphasize versatility and durability, crafted to withstand the test of time and provide enduring style for every occasion.

Currently operating through its online platform, Underrated Club offers a seamless shopping experience via its user-friendly website. The brand plans to expand its presence on leading e-commerce platforms and is exploring opportunities to establish a physical presence through strategic partnerships with retailers, pop-up stores, and flagship stores in key metropolitan cities.

Kartik Anand, Co-founder, Underrated Club, said, "India is home ground for us and we are extremely bullish and confident about the prospects of the developing economy of our country. URC brings a unique take on fast fashion-forward dressing and it will continue to evolve keeping the youth and younger customers in mind.” He adds, “URC is ready to unleash our initial collection and various other ranges in the coming months. We are working on bringing other elements of fashion into our portfolio of products."

Underrated Club is dedicated to catering to the streetwear fashion market in India and beyond, focusing on innovation, collaboration, and conscious consumerism. The brand aims to empower individuals to express themselves boldly, setting the stage for a future where style and individuality intersect.

 

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Good Fettle Pvt. Ltd. Unveils Innovative Vegan Protein Line 'Pod Nutrition'
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Good Fettle Pvt. Ltd. Unveils Innovative Vegan Protein Line 'Pod Nutrition'
 

In a transformative move set to redefine the fitness and nutrition industry in India, Good Fettle Private Limited proudly introduces Pod Nutrition, a groundbreaking vegan protein brand. This innovative line stands out for its superior taste, purity, and nutritional excellence. Meticulously crafted, Pod Nutrition establishes a new benchmark in plant-based supplements, delivering a guilt-free indulgence without sacrificing flavor or quality.

Pod Nutrition marks a significant achievement in Good Fettle's ongoing mission to offer premium, sustainable, and ethically sourced nutritional products. Building on the success of India’s first low-calorie, low-carb, guilt-free ice cream, Good Fettle has now entered the vegan protein market, aiming to make a more substantial impact on health-conscious consumers.

Akhil Gupta, Co-founder, Good Fettle Private Limited, said, "With PodNutrition, we aim to revolutionize the way people perceive vegan protein supplementation. Our products not only deliver exceptional taste but also provide essential nutrients for optimal health and vitality. We want to create a bigger impact in consumers' lives and solve their nutrition needs with PodNutrition, making a meaningful impact on a daily basis."

Research reveals that 73 percent of Indians lack sufficient protein and are unaware of their daily needs. Pod Nutrition provides a timely solution for health-conscious individuals seeking high-quality plant-based nutrition. This new protein blend is free from artificial colors, sweeteners, soy, and dairy. It mixes effortlessly with water, smoothies, or macro-friendly recipes, catering to a variety of dietary preferences and restrictions.

Ayush Gupta, Co-founder at Good Fettle Private Limited, said, "Pod Nutrition is more than just a protein brand; it's a lifestyle choice that empowers individuals to embrace wellness without compromise. We're raising the bar, and the proof is in the protein. Our new, unique plant-based protein blend is expertly crafted and engineered to aid in your body's recovery, empowering you to pursue your most challenging fitness goals. These products represent a new era in the world of protein supplements, much like our iconic Ice Cream. We're dedicated to meeting the needs of Indians through health-focused product offerings that align with today's and tomorrow's food trends."

Pod Nutrition offers seven delicious flavors, including Strawberry Cream, Hazelnut Cream, Vanilla Smoothie, Iced Cappuccino, Sweet Mango, Pineapple Punch, and Chocolate Latte. It comes in two variations: Lean POD with 16g of protein and Strong POD with 26g of protein, catering to a wide range of consumers, from those aiming to maintain a lean physique to those seeking to support an active lifestyle. Pod Nutrition is available for purchase on the company's official website.

 

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ABFRL Reports Q4 Net Loss of Rs 266.35 Crore, Revenue Reaches Rs 3,406.65 Cr
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ABFRL Reports Q4 Net Loss of Rs 266.35 Crore, Revenue Reaches Rs 3,406.65 Cr
 

Aditya Birla Fashion and Retail Ltd (ABFRL) has disclosed a consolidated net loss of Rs 266.35 crore for the fourth quarter ending March 2024.

In comparison, the company had recorded a net loss of Rs 194.54 crore during the corresponding period last year, as per the regulatory filing by Aditya Birla Fashion and Retail Ltd (ABFRL).

During the quarter under review, its revenue from operations stood at Rs 3,406.65 crore, marking an increase from Rs 2,879.73 crore in the same quarter of the previous year.

ABFRL stated that the consolidated financial results for the quarter ending March 31, 2024, are "not comparable with previous quarters" due to the acquisition of TCNS Clothing and Styleverse Lifestyle.

Total expenses for the March quarter amounted to Rs 3,813.87 crore.

The established businesses continue to navigate market headwinds while maintaining a sharp focus on profitability enhancement,” said ABFRL.

Revenue from the 'Madura Fashion & Lifestyle' segment reached Rs 1,861.75 crore, while Pantaloons reported revenue of Rs 895.03 crore. The Ethnic and Others business achieved a revenue of Rs 712.43 crore, attributed to increased same-store sales, network expansion, and category extensions.

The Reebok segment experienced a notable 29 percent growth this quarter, marking a significant milestone as the brand surpassed Rs 450 crore in revenue within its first full year of operations under the Company's umbrella.

In a recent development, the Company announced the de-merger of the Madura business into a separately listed entity named Aditya Birla Lifestyle Brands Limited (ABLBL).

The report stated, “The strategic de-merger of ABFRL is paving the way for the creation of two separate growth engines, each with a clear capital allocation strategy and unique path for value creation. Both entities will focus on specific growth areas aligned with their business models to maximize shareholder returns.”

ABFRL reported a total income of Rs 3,494.14 crore in the March quarter.

The Aditya Birla group firm confirmed that it "closed the quarter with net debt of Rs 2,862 crore, consistent with the guidance provided at the beginning of the year."

For the fiscal year ending on March 31, 2024, ABFRL reported a net loss of Rs 735.91 crore, compared to Rs 59.47 crore in the previous year. Its revenue from operations in FY24 amounted to Rs 13,995.86 crore.

As of March 2024, ABFRL boasted a network of 4,664 stores, spanning approximately 37,205 multi-brand outlets, with 9,563 points of sale in department stores across India.

The company hosts a range of renowned brands such as Louis Philippe, Van Heusen, Allen Solly, and Peter England, and operates the popular fashion retail store Pantaloons.

Additionally, ABFRL retails international brands including Ralph Lauren, Hackett London, Ted Baker, Fred Perry, Forever 21, American Eagle, Reebok, Simon Carter, and Galeries Lafayette.

On Tuesday, shares of Aditya Birla Fashion and Retail Ltd concluded at Rs 285.65 on the BSE, marking a 0.19 percent decrease.

 

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Retail India News: Pluckk Achieves Rs. 100 Cr ARR, Sets Sights on Doubling Revenue in Next 12 Months
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Retail India News: Pluckk Achieves Rs. 100 Cr ARR, Sets Sights on Doubling Revenue in Next 12 Months
 

Pluckk, a leading digital lifestyle-oriented fresh food brand, has wrapped up FY24 with an Annualized Revenue Run Rate (ARR) of Rs.100 crore. With operations in key cities including Delhi, Mumbai, Bangalore, and Pune, Pluckk is accessible on over eight marketplace platforms. The brand connects farmers to half a million households and delivers over 2 million products each month.

Pluckk's impressive growth is driven by strategic partnerships with major industry players such as Amazon, Swiggy, Zepto, and Blinkit. Furthermore, the acquisition of KOOK, a notable Indian food-tech startup specializing in DIY Meal Kits, has significantly broadened Pluckk's product offerings and boosted its revenue. The involvement of Bollywood star Kareena Kapoor Khan as an investor and brand ambassador has also significantly elevated Pluckk's market presence and brand visibility.

Nelson D’Souza, CFO, Pluckk commented on the company’s growth, "We are optimistic about our growth projections owing to our innovative approach and strategic initiatives, as well as the evolving landscape of the digital F&V market. Pluckk is on a high-growth trajectory, with plans to double its revenues within 12 months and expand its presence to 15 cities over the next three years."

With its listing on ONDC, Pluckk now caters to a customer base of 5 lakh. A major contributor to Pluckk’s success is its innovative tech team, which has developed several advanced technologies. These innovations include a vendor portal for farmers to list their products, product traceability from over 1,000 partner farms, ozone washing to ensure fruit cleanliness, and Brix technology to test the sweetness of fruits. Additionally, the team has implemented AI systems for quality and size checks, auto-pricing algorithms for optimal pricing, efficient delivery routing, and live order tracking to manage stock availability across cities.

D’Souza further added, “We believe in leveraging technology to enhance every aspect of our operations. From ensuring product quality to optimising delivery routes, our tech innovations are central to our success and customer satisfaction. Our goal is to make fresh food easily accessible and to provide a seamless shopping experience for our customers.”

The company is also investing heavily in its own app to further improve the customer experience.

Pluckk’s dedication to quality and innovation remains a key driver of its growth, ensuring a strong future in the digital fresh food market.

 

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Retail India News: Pinterest and VTEX Join Forces to Boost Social Commerce for Customers
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Retail India News: Pinterest and VTEX Join Forces to Boost Social Commerce for Customers
 

VTEX (NYSE: VTEX), a leading composable and comprehensive commerce platform for premier brands and retailers, has announced a strategic partnership with Pinterest. This collaboration aims to help consumer brands broaden their social commerce footprint and connect with a larger customer base.

Through VTEX’s versatile commerce platform, its 2,600 global customers will now have the ability to reach and engage with audiences on Pinterest, a premier destination for online shoppers. This partnership allows customers to seamlessly integrate their product catalogs, create Pins, and run effective shopping campaigns on Pinterest, enhancing their visibility and sales potential.

"With over half a billion monthly active users, Pinterest is bringing more relevant products that our users love onto its platform. Our partnership with VTEX is another way for large brands and regional customers to connect with our users who are seeking inspiration and shopping in a positive and inspiring place online,” said Matt Hogle, VP of Global Sales Organization, Pinterest.

At VTEX, we empower large global enterprise brands to maintain agility and deliver seamless shopping experiences from anywhere. With our latest social commerce partnership, VTEX plays a pivotal role in translating the inspiration discovered on Pinterest’s platform into authentic consumer connections for many of the world’s most popular brands powering their commerce experience. This will cultivate many meaningful engagements that reinvigorate organic growth and foster a vibrant community as we continue to create the best unified commerce experience,” said Santiago Naranjo, CRO at VTEX.

Early testers of this partnership include notable VTEX customers such as Whirlpool, Blaisten, and Easy. These brands are leveraging Pinterest catalogs to enhance customer journeys, transforming inspiration into actionable shopping experiences. This collaboration is set to significantly boost the social commerce capabilities of VTEX’s clientele, creating new opportunities for growth and customer engagement.

 

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Retail India News: IRTH Introduces Cool Blue Hues for the Summer Season
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Retail India News: IRTH Introduces Cool Blue Hues for the Summer Season
 

Introducing a serene and elegant touch to this season's fashion landscape, IRTH from the House of Titan unveils its latest spring-summer collection ‘Oh! So Cool Blues’, showcasing the refreshing Cool Blue as its prominent hue. Inspired by the tranquil shades of the sky, the brand curates a range of accessories crafted to enhance women's journeys with a touch of dreaminess.

Designed to accompany women through various daily adventures, from leisurely morning brunches to lively evening gatherings, the collection offers a subtle infusion of color to uplift any occasion.

With a keen focus on versatility and practicality, IRTH presents over 67 unique designs for the season, including six styles featuring the trending Blue color. The assortment includes shoulder bags and handhelds equipped with detachable long straps, offering the convenience of switching effortlessly between a crossbody and handheld option. Additionally, classic sling silhouettes and stylish wallets provide practical yet chic solutions for summer essentials.

True to the brand's ethos of thoughtful design, the new collection incorporates delightful features such as key holders, full zipper closures, wire organizers, and padded shoulder straps, ensuring that each detail caters to the modern woman's lifestyle needs.

49Priced between Rs 1295 –Rs  35, the IRTH glacial blue bags offer not only a fashionable but also an accessible accessory option for the summer season.

 

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{Funding Alert} Good Monk Secures Rs 7 Cr Pre-Series A Funding
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{Funding Alert} Good Monk Secures Rs 7 Cr Pre-Series A Funding
 

Bangalore-based nutrition startup, Superfoods Valley, has announced a successful Pre-Series A fundraise of Rs 7 crores. This investment is designated for expanding its flagship brand, Good Monk, renowned for its unique assortment of nutrition and instant fruit drink mixes. New investors Sharrp Ventures and Thinkuvate, alongside existing investor Multiply Ventures, participated in this funding round.

Co-founded by Amarpreet S Anand and Sahiba Kaur, Good Monk is on a mission to address hidden hunger, focusing on micro-nutrient deficiency. Their range of nutrition mixes seamlessly integrates into food without altering its taste, color, or smell. 

 

Good Monk Secures Rs 7Cr Pre-Series A Funding

 

Amarpreet S Anand, Founder, Superfoods Valley, said, "We are really glad to have our investors back us on this journey, because the positive change which Good Monk can create in the health of Indians could be very significant. It’s probably the easiest way of fortifying your daily food. Not surprising then that the business has really accelerated & has grown by 3X in the last 3 months”.  

“For me the greatest satisfaction as a parent founder is to talk to our customers & observe how the product is improving their family's health. There is no greater joy than that,” commented Sahiba, Co-founder & Mompreneur.

Sanjay Ramakrishnan (Founder & General Partner - Multiply Ventures) also made a statement, "As investors, our decision to invest in the brand for the second time reflects our unwavering trust in the company's vision, leadership, and potential for growth. We are confident that our continued investment will not only drive the brand's success but also contribute to meaningful and impactful outcomes in the nutrition space."

Chaitanya Rathi (Partner, Sharrp Ventures)said, “Good Monk’s unique approach in tackling the challenge of micro-nutrient deficiency reflects our shared commitment to invest in brands which are creating impactful solutions for nutritional well-being."

Minal Shah (Vice President, Thinkuvate) stated, “As a parent myself, I understand the lack of nutrition that is there in our children’s diet today and with this simple, easy to use nutrition sachet, it is easy to smuggle some nutrition into our children and even our diet. With Good Monk’s patented product and formulae and their clinical trial results, we feel this product has a potential to become a table ingredient like salt and pepper in future.”

The Good Monk Family Nutrition Mix has undergone clinical testing, with 95 percent of individuals experiencing significant improvements in energy, immunity, and gut health through regular consumption over 120 days.

 

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Retail India News: Miraggio Unveils New Designs for the Summers
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Retail India News: Miraggio Unveils New Designs for the Summers
 

Miraggio, the renowned handbag brand has announced the launch of its latest edition, “The Apricore Collection” where every bag gets you to the core of the summer. Imbued with the refreshing color of the year - Apricot Crush, immerse yourself in the spirit of summer with a blend of vibrant tones that capture the essence of the season.

Every item in the collection infuses a hint of playful warmth into your wardrobe, showcasing a fusion of sleek and fashionable designs crafted to enhance your seasonal look. Featuring an array of exquisite handbags, the collection seamlessly blends modern flair with enduring allure, providing a delightful departure from typical summer accessories.

Mohit Jain, Founder & CEO, Miraggio said, "At Miraggio, we believe in celebrating every season and our latest launch ‘Apricore Collection’ is all about embracing the vibrant hues of summer. The collection is inspired by the season’s colour - Apricot Crush, filled with warmth and infusing it into every moment. Summer isn't just about the weather; it's a state of mind filled with possibility and our new Apricot collection captures that feeling perfectly”.

The collection made its debut at an in-person event in New Delhi over the weekend, featuring a theme inspired by shades of apricot crush. Attendees enjoyed a variety of interactive activities, including a claw machine, DIY bouquet-making station, and entertaining caricature sessions, all while adorned in the season's signature color. From elegant totes and crossbody bags to trendy backpacks, each item in the collection embodied the essence of the season against the backdrop of apricot-toned decor. Every aspect of the event was thoughtfully curated to provide guests with a memorable experience, making it the talk of the town.

The freshly launched range showcases fashionable bags in a range of colors and styles to match your unique personality.

 

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Retail India News: Poco Aims to Sell 10 mn Smartphones in 2 Years
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Retail India News: Poco Aims to Sell 10 mn Smartphones in 2 Years
 

Smartphone manufacturer Poco intends to sell 10 million devices over the next two years, with a goal of ranking among the top five brands by the third year. According to market research firm IDC, Poco recently surpassed OnePlus, securing the seventh position in the overall smartphone market with a 5.9 percent market share, and the sixth spot among Android smartphone brands.

We have very ambitious target for the next two years and we want to get into the ‘big boys club’, which means we want to hit 10 million-mark in sales and then challenging the top five brands in the next 2-3 year,” said Himanshu Tandon, Poco India country head.

Poco's shipments in India increased by approximately 72 percent year over year. Tandon noted that the sales volume rose by 90 percent year over year, surpassing the company's initial growth target of 80 percent set the previous year.

Tandon further added, “Our rise to the number 6 position among top Android brands in India, as validated by the latest IDC report, reflects our remarkable growth story. But we are not stopping here. The launch of the POCO F6 5G marks a significant milestone in our journey of pushing boundaries and we are ready to surpass expectations. Given the success of our smartphone, I think this is the most opportune time for us to venture into non-smartphone categories. Happy to share that we are working towards a Poco Pad, with specifications designed for Indian users, and other AIoT categories revolving around smartphones. We are targeting to launch these devices before Diwali.” 

At the event, Poco introduced three versions of the Poco F6. The model with 8 GB RAM and 256 GB storage is priced at Rs 25,999, the 12 GB RAM and 256 GB storage variant is Rs 27,999, and the model with 12 GB RAM and 512 GB storage is Rs 29,999.

Sales for these devices in India will commence on May 29. The gaming-centric smartphone maker has equipped the Poco F6 with a Snapdragon 8s Gen3 processor built on a 4-nanometer node, along with an Adreno 735 GPU. Poco also revealed its expansion into the tablet PC market with the introduction of Poco Pad, tailored specifically for Indian consumers, along with other AIoT product categories.

 

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Retail India News: The Health Factory Broadens 'Zero Maida Range' Product Lineup
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Retail India News: The Health Factory Broadens 'Zero Maida Range' Product Lineup
 

The Health Factory, a well-known FMCG food products manufacturer in India, has revealed the expansion of its Zero Maida Range product lineup with the introduction of four new products. Committed to offering consumers nutritious options, The Health Factory's latest release underscores its dedication to providing products that prioritize health while maintaining taste and quality.

To enhance convenience for breakfast and healthy snacking straight from the oven, the newly launched range comprises four key variants: Zero Maida Protein Bread, Zero Maida Pizza Base, Zero Maida Burger Bun, and Zero Maida Milk Bread. These additions signify a significant milestone in The Health Factory's mission to encourage healthier dietary choices. Maida, a refined form of wheat flour commonly present in processed foods, has been widely criticized for its adverse health implications. By offering maida-free alternatives, The Health Factory aims to assist consumers in achieving their wellness objectives while indulging in their favorite foods guilt-free.

Vinay Maheshwari, CEO, The Health Factory said, "At The Health Factory, we have been aggressively expanding our manifesto, portfolio, and operations this fiscal based on our research market and the demand of zero maida products and other baked goods. Based on this, we decided to expand the Zero Maida Range to match the changing demand of new-age consumers. With our new range of healthy products, we will be catering to the needs of every age group. Whether it's our Zero Maida Milk Bread for the kids and youngsters or Zero Maida Protein Bread for those who are looking for a perfect daily source of nutrition, we have something for everyone. We are expecting 2x in revenue growth after the introduction of the new SKUs as we are aggressively marketing for it. This new product is expected to contribute up to 15 percent of the overall revenue."

Aside from being maida-free, The Health Factory's latest products are devoid of artificial additives, preservatives, and trans fats, positioning them as an optimal selection for those in pursuit of clean-label options. Through the utilization of natural ingredients and cutting-edge food technologies, The Health Factory remains committed to reshaping the realm of nutritious, guilt-free eating.

The new Zero Maida offerings from The Health Factory are currently accessible through Blinkit, Swiggy Instamart, and Zepto in Mumbai, Pune, Delhi NCR, Bangalore, Chennai, and Hyderabad, available in both general and modern trade stores

 

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Swiss Military Achieves 42.7% Revenue Surge in Q4 FY24
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Swiss Military Achieves 42.7% Revenue Surge in Q4 FY24
 

Swiss Military, an esteemed global brand synonymous with quality and precision, reveals its Q4 FY24 performance, demonstrating remarkable growth with a revenue/turnover surge of 42.7 percent and EBT reaching Rs. 1121.97. These outcomes underscore the company's dedication to excellence and its consistent track record of achieving impressive financial results year after year.

During Q4 FY24, Swiss Military CGL reached significant milestones in expanding product presence and scalability. Firstly, securing an exclusive partnership with a prominent super stockist in the South India market substantially broadened the brand's retail footprint on the ground. Moreover, the company recently acquired property to establish its first fully owned manufacturing facility in India, aimed at augmenting production capacity and supporting the 'Make in India' initiative. These initiatives, coupled with the development and introduction of innovative, customer-centric products, align with Swiss Military CGL's future vision of driving robust growth for all stakeholders.

Anuj Sawhney, Managing Director, Swiss Military Consumer Goods Ltd. stated, “We have achieved another strong financial quarter, thanks to robust turnover growth and significant brand development initiatives. Swiss Military is debt-free and asset-light with a very strong research-based approach to solving customer problems. I can truly attribute our success so far to the resilience and commitment of my team. Swiss Military has been hyper focused on maintaining its brand legacy while being deeply committed to fostering innovation and championing sustainability. With an unwavering attention to customer satisfaction, streamlined operations and product development we do believe we can provide excellent value to customers at reasonable prices, and optimise returns to the shareholders.” 

Sawhney further shared, “Our Company has not only met but exceeded expectations in terms of revenue, profitability, and growth, this success is a testament to the collective efforts of each and every individual within our organization. As we reflect on the achievements of the past year, it is important to acknowledge the challenges we have faced and the lessons we have learned. These financial results provide us with a solid foundation upon which to build and grow in the coming year. the path ahead is promising, and our strategic plans are set to position Swiss Military for even greater success. I am confident that with our continued collaboration, innovative spirit, and commitment to excellence, we will achieve remarkable results and continue to deliver exceptional value to our shareholders and customers.”

The brand has established a strong presence with over 2000 retail outlets across Mumbai, Delhi, Gujarat, Punjab, Himachal Pradesh, Uttar Pradesh, Jharkhand, Maharashtra, Madhya Pradesh, Chhattisgarh, Orissa, and Southern India. Additionally, the Swiss Military is actively extending its reach into tier 2 and 3 cities.

 

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Retail India News: Fix My Curls Receives Seed Funding from Amazon Smbhav Venture Fund
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Retail India News: Fix My Curls Receives Seed Funding from Amazon Smbhav Venture Fund
 

Fix My Curls, a prominent brand specializing in hair care for curly and wavy hair, has announced the successful completion of a seed funding round, with Amazon Smbhav Venture Fund leading the investment. Joining them in this round are notable investors such as India Quotient and DSG Consumer Partners. This infusion of capital aims to support Fix My Curls' endeavors in accelerating the development of new products, fostering innovations in hair care, and strengthening leadership and branding initiatives. Additionally, the funding will facilitate Fix My Curls' expansion into Tier 2 cities across India, catering to consumers seeking effective solutions for textured hair.

Established by Anshita Mehrotra, Fix My Curls emerged from her recognition of the overlooked needs of curly hair within India's beauty and salon sectors. In response to this gap, Anshita introduced Fix My Curls, offering a comprehensive range of hair care essentials, including shampoo, conditioner, accessories, styling products, and more, to address the specific requirements of curly and wavy hair.

Anshita Mehrotra, founder, Fix My Curls, commented, “Through the strands of innovation and power of inclusivity, Fix My Curls is not just redefining haircare, but with time, it has become a symbol of representation and acceptance in the Indian beauty landscape. We are excited to welcome Amazon Smbhav Venture Fund into our investor group and get the backing of consumer-focused VCs like India Quotient & DSG Consumer Partners. We believe we can grow this category, educate consumers as well as our community of all textured-haired people who share their common experiences and struggles with embracing their natural hair in India.”

Abhijeet Muzumdar, VP Corporate Development, Amazon and Head of Amazon Smbhav Venture Fund said, “Our vision with the $250MM Amazon Smbhav Venture Fund is to empower the next generation of innovative startups led by strong founders. Anshita and her team at Fix My Curls are bringing a comprehensive range of products for textured hair and we are excited to partner with them for the next phase of their growth."

Since its establishment, the brand has broadened its reach across multiple platforms, such as Amazon.in, Nykaa, BlinkIt, and its official website. Serving a clientele of 1.2 Lakh individuals, Fix My Curls has extended its footprint internationally, distributing products to 11 countries worldwide, including Germany, Romania, and Malaysia, among others.

Sahil Makkar, VP India Quotient also said “Anshita, along with her team have created highly differentiated and innovative products that resonate positively with those having curly, wavy, and textured hair. Drawing from her own experiences, she possesses profound customer insights, positioning her to build a large-scale, impactful brand in this niche market. We believe that this segment has long been underserved within the haircare industry and are excited to partner with FixMyCurls.”

Several key products, including the curl-quenching hair butter, hair mask, and hair gelly, stand out as flagship offerings. Formulated with flax seeds, these products are designed for hair repair, hydration, and styling, free from SLES, wax, parabens, and silicones. Moreover, Fix My Curls ensures that all its products are manufactured in a PETA-certified facility.

 

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BLDC fan pioneer Superfan launches IOT- enabled ‘Super Q DuoCool’
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BLDC fan pioneer Superfan launches IOT- enabled ‘Super Q DuoCool’
 

Superfan, the trailblazer behind India's first BLDC fan, has introduced their latest innovation: the Superfan SuperQ DuoCool. This cutting-edge fan is designed to address the growing need for energy efficiency and sustainability in maintaining thermal comfort. Utilizing IoT technology, it seamlessly integrates with air conditioners and other non-smart home appliances, providing consumers with enhanced comfort, cost savings, and connectivity.

As the inaugural product in the Super Q series, the DuoCool ceiling fan features Smart Control—a dedicated mobile app for easy management of fan settings, schedules, and energy analytics. This app offers users remote access to their appliances. Additionally, DuoCool's 'Energy Analytics' feature provides real-time monitoring of energy consumption and performance metrics.

Dr. Mayur Sundararajan, CEO,  Superfan at Versa Drives Private Limited stated, “Since the launch of Superfan (India’s first BLDC fan) in 2012, our focus has been to make a positive impact on the energy efficiency space by providing better thermal comfort with lesser energy. We've always been at the forefront of efficiency in the Indian ceiling fan industry, and continue to consistently raise the bar by producing the most energy-efficient fans. Right after introducing the award-winning Superfan Super Q, our focus was set on upgrading the levels of energy savings by incorporating newer technologies. Therefore we came up with the Superfan Super Q DuoCool - an IoT-enabled super energy efficient fan that marks a new milestone - signifying our testament to continue innovating and establishing higher benchmarks in the industry.” 

The DuoCool technology leverages IoT to transform the ceiling fan into a Smart Hub appliance, enabling it to connect with any non-smart appliances and form an IoT-connected network. This essentially positions the ceiling fan as the central control point for interacting with other electrical appliances in a home. Users can manage all their thermal control devices, such as air conditioners, using a single remote efficiently and effectively. This unique BLDC fan can operate alongside air conditioners set at higher temperatures while still delivering a cooling effect similar to lower temperature settings. The Scene Setting feature uses NFC tags for creating customized settings for multiple appliances at once. Scheduling and automation are activated through NFC tags paired with mobile phones, enhancing the fan's role as a Smartify hub.

Drawing on Versa Drive's over 30 years of motor control expertise, the first Superfan model consumed 69 percent less power than typical fans during initial tests. With more than nine patented innovations, Superfan has been praised by researchers for its high-performance motor design. Additionally, Superfan was the first brand to incorporate advanced technologies into the electronic boards of their BLDC fans, enabling features such as timers, breeze modes, precise speed control, and IoT capabilities for smart home integration.

 

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Retail India News: Auguste Skin Introduces India’s Exclusive Facial-Only Studio in Bangalore
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Retail India News: Auguste Skin Introduces India’s Exclusive Facial-Only Studio in Bangalore
 

Augusté Skin, a premier skincare brand has announced the launch of its luxury facial-only studio in Bangalore. The newly launched Facial-Only studio offers specialized therapies including MineralElixir Renewal, FloraDNA Blossom, and NutriMoore Glow LED Renewal amongst others.

Auguste Skin's studio seamlessly combines classic elegance with modern sophistication. Thoughtful details, such as the grand French doors and a stunning 7-foot crystal chandelier, create an atmosphere that transports guests to an era of refinement, providing a luxurious skincare experience.

Additionally, Auguste Skin has formed partnerships with leading companies to bring international brand facials and products to the Indian market. Collaborating with partners from the USA, UK, Spain, Korea, Las Vegas, and Switzerland, Auguste Skin expands its range of luxury skincare solutions by incorporating innovative techniques and time-tested formulas from around the globe. 

Ayesha Sabah, Co-Founder and CEO, Auguste Skin stated, “We are ecstatic to bring the ultimate Augusté Skin experience to our customers in Bangalore. Our luxury facial studio reflects our dedication to offer exceptional skincare solutions, tailor made to address individual concerns. We look forward to pampering and rejuvenating our clients, and guiding them on their journey to healthier, radiant skin."

The brand’s skincare range offers products for an all-encompassing routine, including serums, face masks, and scrubs. The range is available on their website and will be listed publicly on e-commerce websites soon. With the opening of its luxury facial studio in Bangalore, Augusté Skin continues to redefine beauty standards, encouraging individuals to embrace their natural beauty while prioritizing skin health and overall well-being.

 

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Retail India News: Bevzilla Launches BevzillaBeFit Coffee for Weight Management
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Retail India News: Bevzilla Launches BevzillaBeFit Coffee for Weight Management
 

With the rising popularity of coffee offering numerous benefits, Bevzilla introduces another unique product to their lineup – BeFit Coffee. This innovative blend combines 100 percent Arabica beans with fenugreek seed extract, marking a significant milestone for Bevzilla and providing consumers with a new way to enhance their health routines.

BeFit Coffee is more than just a delicious mix of coffee and fenugreek seed extract; it is a health companion enriched with fibers that boost metabolism and improve gut health. Created using a patent-pending process, it delivers a smooth and enjoyable coffee experience. Designed to aid in weight management and promote good gut health, BeFit works by reducing appetite and increasing feelings of fullness.

Scientific research supports BeFit's effectiveness, with studies showing that consuming 8 grams of fenugreek fiber extract with breakfast increases feelings of fullness and reduces food intake at subsequent meals. Another study found that taking 1.2 grams of fenugreek seed extract resulted in a 12 percent reduction in calorie consumption and a 17 percent decrease in fat intake.

Consumers can expect to notice reduced appetite and cravings within the first week, followed by clinical study estimates of losing up to 2 kg in the following weeks.

Bevzilla’sBeFit Coffee is the ultimate gift for coffee lovers who are mindful of the scale but can't imagine starting their morning without that perfect cup. It's a game changer for those seeking a healthy indulgence without compromising on their fitness goals. With BeFit Coffee, every sip is a delicious step towards a healthier, happier you,” adds Divisha Chaudhary, Co-Founder, Bevzilla. 

Sanchit Garg, CEO of Bevzilla stated, “We are thrilled to introduce BeFit Coffee to our customers. This unique blend, combining the rich tastes of coffee with the scientifically proven benefits of fenugreek seed extract, is a game-changer in the health and wellness industry."

BeFit Coffee enhances your coffee experience while supporting your wellness and health goals. This blend is not only gluten-free and low in fat but also boosts your beverage with high fiber and protein content. Now available for purchase, Bevzilla's BeFit Coffee offers a delightful cup for both health-conscious individuals and coffee enthusiasts.

 

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[Funding Alert] Online Paan Venture Betel Leaf Secures $1.2 Mn in Bridge Funding
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[Funding Alert] Online Paan Venture Betel Leaf Secures $1.2 Mn in Bridge Funding
 

Betel Leaf, an online paan enterprise, has secured $1.2 million in a bridge round spearheaded by Inflection Point Ventures (IPV) and Venture Catalysts.

The funds will be allocated towards augmenting its offline and online footprint, with plans to expand from 45 kitchens to 100 kitchens across India and overseas within the next two years. Additionally, the investment will facilitate the advancement of new automation technology aimed at enhancing consistency and scaling up production capacity and product range. This includes the development of innovative products such as the ARID paan, an enhanced version of paan with a shelf life of up to nine months.

“Betel Leaf is addressing this problem head-on by delivering hygienic, fresh, and authentic paan with a variety of flavours right to our doorstep. IPV supports its insights to solving a very unique problem and trusts their commitment to quality,” said Ivy Chin, partner at Inflection Point Ventures.

Betel Leaf, India's pioneer in paan production certified by the Food Safety and Standards Authority of India (FSSAI), was established in July 2019 by Prem Rheja and Payal Raheja.

Having established a presence in 20 cities across 12 states and operating over 45 kitchens, the company is now looking to expand its retail reach by collaborating with major retail chains such as Reliance Retail and Spar. This strategic partnership aims to facilitate account sign-ups across its entire network.

Currently, Betel Leaf exports its products to Singapore, Malaysia, Nairobi, UK, and USA.

The current market size of the paan industry is estimated to range between Rs 3,000 to 4,000 crore. Industry experts are anticipating a growth rate of at least 100% year-on-year.

 

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Retail India News: Acer Unveils New Consumer Electronics Brand Acerpure in India
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Retail India News: Acer Unveils New Consumer Electronics Brand Acerpure in India
 

Four years following the global debut of its consumer electronics brand, IT and technology solutions leader Acer Group has officially introduced Acerpure in India.

It took time because India is an important market and required special strategy,” said Andrew Hou, President of Pan-Asia Pacific Operations, Acer Group.

Andrew was present at the launch event of the flagship product of its consumer electronics brand where a 65-inch television was rolled out promising an immersive viewing experience. The Launch was done on 16th May in Bengaluru.

Harsh Kohli, Acer India’s President and Managing Director discussed the strategy involving the creation of a manufacturing ecosystem in India.

Through our collaboration with Indian company Dixon Technologies, we are poised to usher in a wave of locally manufactured products. This partnership embodies our shared vision of fostering economic growth and technological advancement within the nation,” commented Kohli.

Acerpure Inc. President Stanley Kao stated that, while the India-specific strategy involves partnerships with local companies, the brand's global approach leverages its strengths in customer-centric innovations, service accessibility, and sustainability efforts.

Dixon Technologies Co-founder and Executive Chairman Sunil Vachani and Acer India President and MD Kohli signed the deal during the launch event.

Vachani talked about Dixon Technology’s goal which is to manufacture premium consumer products for both domestic and international markets.

In addition to televisions, a wide range of consumer electronics products including ‘air-circulator’ fans, water purifiers, hand-held vacuum cleaners, robotic vacuum cleaners, hair dryers, and styler, are already available in the market.

The range of products are well received in Japan, Singapore, Thailand and the Philippines. Acerpure represents more than just a product launch, it signifies the dawn of a new era in home appliances and consumer electronics with a key focus on ‘Make in India,said Hou.

Hou identified Dyson and the Korean water purifier brand Coway as likely competitors for Acerpure, both globally renowned for their high-end gadgets. However, Acerpure India Director Vasudeva G noted that in India, the brand aims to enhance its existing reputation for affordability while still delivering cutting-edge solutions.

 

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Retail India News: Daewoo Launches Smart LED TVs to Elevate Home Entertainment Experience
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Retail India News: Daewoo Launches Smart LED TVs to Elevate Home Entertainment Experience
 

Daewoo, the Korean electronics giant recently launched smart LED TVs that will deliver a top-notch viewing experience. The new interactive smart LED Television doesn’t just play movies and shows but also ensures reliability, durability, and superior performance. 

Daewoo’s smart LED TV features high-quality resolution, LED display screens, superior sound quality, and effortless connectivity options. Additionally, these smart TVs come with advanced features that cater to your needs, for instance, they include light sensor technology, easy setup, web browsing, and more.

"The webOS HUB SMART LED TV Range represents a new era of innovation in television technology. With its advanced features and intuitive design, DAEWOO continues to push the boundaries of what's possible, making life simpler for consumers everywhere," says H. S. Bhatia, Managing Director, Kelwon Electronics & Appliances, Manufacturing Partner, DAEWOO's India.

The company offers a vast range of smart LED TVs including the SMART ANDROID LED TV Range with models like the DW60S (152 cm), DW43S (108 cm), DW32S (80 cm), and KW24S (60 cm). These smart LED televisions provide advanced features such as panoramic viewing, anti-glare screens, slimline designs, and mobile-to-TV screen mirroring. 

Also, Daewoo’s webOS HUB SMART LED TV Range including DW75S (190 CM), DW65S (165 CM), DW55S (139 CM), and DW50S (120 CM), delivers outstanding performance with features like webOSU, 4K UHD Premium Series, panoramic viewing, and in-built picture boosters. With such a vast collection of DAEWOO Smart TVs available, selecting the right one for your home is now easier than ever. 

 

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Retail India News: Recode Studios Opens Store in Chennai
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Retail India News: Recode Studios Opens Store in Chennai
 

Recode Studios has announced the opening of its new store in Chennai. This is the first entry in the southern states of India. Collaborating with Plush Boutique and Beauty Lounge, the company plans to further strengthen its presence in the south with future store openings in Bangalore and Hyderabad. 

Investing a sum of Rs. 20 lakhs in each store, Recode Studios operates as per a “FOFO model” approach and ensures efficient utilization of resources. The store covers an area of 200 square feet showcasing the brand’s diverse product range. The brand will open its stores in other multiple cities including, Lucknow, Pune, Mumbai, Allahabad, Jaipur & Jammu. 

"We are excited to begin this new journey into the Southern states of India with the launch of our store in Chennai. Our collaboration with Plush Boutique and Beauty Lounge marks a key milestone for Recode Studios as we seek to expand our creative beauty solutions into new markets. We are confident that our collaborations will set new benchmarks for excellence in the beauty industry," said Dheeraj Bansal, Co-Founder of Recode Studios.

Recode Studios is dedicated to quality and innovation and continues to inspire and empower individuals to express their unique beauty.

 

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Swiss Beauty Launches Tint Lip Oils
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Swiss Beauty Launches Tint Lip Oils
 

Swiss Beauty has introduced a groundbreaking addition to its lip category - the Dip Tint Lip Oils. Crafted to perfection, these lip oils come in four variants: strawberry, peach, kiwi, and dragon fruit, all priced at Rs 299. The same can adapt to your lip's unique pH, offering a bespoke tint that's uniquely yours.

Priced at just Rs 299, these lip oils employ pH-adapting technology to provide a soft, customized tint, ensuring a natural look. Enriched with Vitamin E to prevent lip dryness and infused with nurturing plant extracts like Marula and Rosehip Oils, they promise intense, long-lasting moisture for a plush, healthy pout.

Saahil Nayar, CEO of Swiss Beauty, expressed his excitement, stating, "Our Dip Tint Lip Oils merge trendy colors with nourishing formulas, allowing our customers to showcase their individuality while caring for their lips. We're thrilled for beauty enthusiasts to embrace this revolutionary product."

These lip oils are not only paraben-free but also cruelty-free and vegan, aligning with Swiss Beauty's commitment to ethical beauty practices.

The launch of the Dip Tint Lip Oils reaffirms Swiss Beauty's dedication to innovation and catering to the diverse needs of its clientele. Whether you prefer the classic allure of bullet lipsticks, the convenience of lip crayons, the boldness of liquid lipsticks, or the hydration of lip balms, Swiss Beauty's expanded Lip Category promises to cater to all preferences.

 

 

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Retail India News: Kapiva Elevates COO Shantanu and CRO Anuj Sharma as Co-Founders
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Retail India News: Kapiva Elevates COO Shantanu and CRO Anuj Sharma as Co-Founders
 

Kapiva, a homegrown Ayurveda brand operating in the direct-to-consumer space, has revealed the reconfiguration of its founding team. In this announcement, Shantanu, currently COO, and Anuj Sharma, CRO, will be elevated to Co-Founders. This strategic move aims to tap into the vast potential within the Ayurveda and wellness sector. Shantanu's primary focus will be on advancing the brand as a strategic asset, along with curating science-backed products. Meanwhile, Anuj will concentrate on integrating technology to seamlessly deliver comprehensive health outcomes.

The adoption of Ayurvedic offerings has surged globally, particularly in the post-pandemic era. This demand has been fueled by factors like heightened awareness about preventive measures, increased disposable income, and government initiatives supporting traditional medicinal systems. According to industry reports, this market is projected to grow by $6.81 billion from 2021 to 2026, with a compound annual growth rate (CAGR) of 15.32 percent.

Shantanu brings extensive experience in marketing and e-commerce from his roles at Uniqlo and P&G across India, Southeast Asia, and China. Collaborating closely with Ameve, he will accelerate Kapiva's growth by penetrating deeper into the Indian market. Joining Shantanu is Anuj Sharma, a seasoned growth leader who has previously worked with brands like Myntra and Disney+ Hotstar. Anuj has been spearheading the brand's journey as the Chief Revenue Officer (CRO) for the past 2.5 years.

He will be focused on enhancing the tech infrastructure, developing innovative solutions to enhance health outcomes, and driving profitability and sales across different regions. Their collective expertise, combined with Ameve's vision, is poised to elevate Kapiva's standing in the wellness industry.

Ameve Sharma, Co-Founder of Kapiva, stated, “Shantanu and Anuj have made significant contributions to Kapiva’s journey over the last 2 years. Their expertise and experience have propelled the brand's sales fourfold during this period. I'm thrilled to join forces with them to further enhance awareness and adoption in this industry. We strongly believe this is just the beginning, with substantial untapped potential waiting to be unlocked."

Shantanu, Co-Founder of Kapiva (Formerly COO), expressed, "Kapiva is one of the fastest-growing startups in the country. I am thrilled to be part of its journey and contribute to its success. I believe Ayurveda has the potential to positively impact lives, similar to the way Yoga has worldwide. We are gearing up to reshape the narrative of Ayurveda."

"We are entering an exciting phase in an industry that is shaping the future. I am immensely thrilled to join visionaries Ameve and Shantanu on this journey. Together, we can empower global consumers with holistic and contemporary solutions, and align with the government's vision to position India on the global stage by elevating Ayurveda as a significant export," added Anuj Sharma, Co-Founder, Kapiva (Formerly CRO).

 

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[Funding Alert] DaMENSCH Bags $16.4 mn in Funding Led by A91 Partners
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[Funding Alert] DaMENSCH Bags $16.4 mn in Funding Led by A91 Partners
 

DaMENSCH, a direct-to-consumer (D2C) men's lifestyle brand, has raised $16.4 million in a Series B funding round led by A91 Partners.

The company makes loungewear and innerwear for men. It will use the funds to invest in technology enhancements, strengthen and diversify the product portfolio, the company said in a release.

Venturi Partners and existing investors Saama Capital, Matrix Partners, Whiteboard Capital, and Alteria Capital also participated in this round, DaMENSCH said.

In November 2020, the company had raised about Rs 50 crore in Series A funding from Matrix Partners India, Saama Capital, Whiteboard Venture Partners, and Alteria Capital.

Anurag Saboo, Co-founder, DaMENSCH said, “The company will use the fresh capital to also recruit more product specialists. We have leveraged the tailwind from the consumer shopping behavior shift to online and have clocked Rs 100 crore in annualized revenue run rate or ARR in 2021."

"We are targeting a 3x growth year-on-year in 2022 and will be leveraging multiple channels for increasing our market penetration across geographies," Saboo said.

DaMENSCH competes with other well-funded startups in the segment such as Dollar Industries, XYXX, Tailor and Circus, and Lavos Performance in the last few years.

Founded in 2018 by Saboo and Gaurav Pushkar, Damesnch's product line includes Deo-Soft - India's first odor canceling underwear and Neo-Skin - thermo-regulating vests made from a curated composition of sustainable bamboo fires. The company expanded its offering within loungewear and sleepwear in 2021.

READ MORE: DaMENSCH Appoints Aniket Bose as Chief Supply Chain Officer

Damesnch sells to its target audience--men in the 20-45 age group through its website and other major e-commerce retailers, such as Amazon, Flipkart, and Myntra. The company claims to have made more than 10 million shipments across more than 50 cities.

Gaurav Pushkar, Co-founder, DaMENSCH said, "We are building a robust tech team to aid us in this next phase of growth while increasing investment in product development to continue to lead with innovation.”

Prasun Agarwal, Partner, A91 Partners said, "With a meaningful (40 percent) set of consumers shopping multiple (2-3) times a year, DaMENSCH has managed to grow on the back of loyalty from existing customers and continuous addition of new customer segments."

Sudipto Sannigrahi, Principal, Matrix India said, "DaMENSCH has achieved tremendous growth over the last 12 months and is poised to be the leading mass-premium brand for the men's apparel category in India."

 

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WOW Skin Science Appoints Gurpinder Singh Walia as SVP, Offline Sales
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WOW Skin Science Appoints Gurpinder Singh Walia as SVP, Offline Sales
 

Leading FMCG personal care brand WOW Skin Science has appointed Gurpinder Singh Walia as the Senior Vice President - Offline Sales. 

At WOW, he will be heading the offline sales including general trade and modern trade for WOW Skin Science and Body Cupid. His role will also entail contributing to the development, implementation, monitoring, and review of business strategies that maximize the brand's retail top and bottom line.

In his career spanning over 19 years, he comes with vast experience in the consumer goods industry-leading mandate for brands such as Dabur India, Abbott Nutrition International, Henkel India, SC Johnson Products, and Parle Products.

Gurpinder Singh Walia, Senior Vice President of Offline Sales said, "WOW has led an iconic journey through its vast online presence in a country that is 90 percent rooted in offline experiential. I am excited to be driving the next growth phase of the organization through various offline touchpoints."

READ MORE: D2C Brand WOW Skin Science to Include Seed Pouches with Every Order

Manish Chowdhary, Co-Founder, WOW Skin Science stated, "Gurpinder will be a great addition to the WOW Skin Science team. Being an experienced and a strong sales professional, he will be able to devise and navigate sales strategies that will strengthen the brand positioning and recall. With him now as part of our brand, we are looking to enhance a WOWsome offline experience through various interesting collaborations."

 

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Firefox Bikes Embarks on a Digital Transformation Journey
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Firefox Bikes Embarks on a Digital Transformation Journey
 

Firefox Bikes has joined hands with Salesforce, a global leader in Customer Relationship Management (CRM) to support its digital transformation journey. 

With the deployment of Sales Cloud, Service Cloud, Commerce Cloud, and Marketing Cloud, Firefox aims to deliver a consistent Omnichannel experience across all its digital and physical touchpoints. With this Firefox envisions to have a business model that combines direct-to-consumer (D2C) from the website and a countrywide offline network integrating 500+ retail stores on a single platform.

Disruption By Technology

The pandemic has accelerated a ‘technological revolution’ in retail with brands adopting uniquely devised strategies to navigate the ‘new normal. Adopting best-in-class technology, Firefox is revolutionizing the way cycles are sold in the domestic market. The brand has strengthened its online presence by integrating the dealer network, inventory, and now after-sales service on the cloud with Salesforce. Firefox is deploying Sales Cloud, Service Cloud, Marketing Cloud, and Datorama solutions for powerful analytics, strategic direction and to ensure operational stability.

Sriram Sundresan, CEO, Firefox Bikes said, “Firefox has always been at the forefront of innovation and adoption of technology in terms of providing a seamless customer experience. Today, as consumers continue to seek a uniform experience both online and offline, it is imperative for businesses to have a single view of the entire customer journey. Our collaboration with Salesforce is further enabling us to leverage data insights to provide a seamless and more personalized customer experience.”  

Arun Kumar Parameswaran, MD - Sales and Distribution, Salesforce India, said “The pandemic has only accelerated the digital transformation journey brands must take, ensuring they reach consumers where they are. We are delighted to be a part of this journey with Firefox as its technology provider, enabling the team to deliver a truly seamless customer experience.”

 

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OZiva Launches Growth Protein Drink for Kids
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OZiva Launches Growth Protein Drink for Kids
 

OZiva, one of India’s leading certified clean, plant-based nutrition and wellness brands, announced the launch of OZiva Kids Superfood Growth Protein Drink, a clean protein blend, fortified with 6 Ayurvedic herbs and 27 essential vitamins and minerals catering to the daily protein needs of kids aged 5 and above. 

Protein is one of the most essential macronutrients required for growing children and studies show a growing gap in the daily intake of protein amongst Indian kids. The Superfood Growth Protein Mix helps complete this daily requirement by offering 30 percent protein along with other essential nutrients that support growth, boosted energy, strong bone health, eye health, and immunity in children. Available in two delicious flavors, creamy vanilla and rich chocolate, this health drink for kids can be bought on OZiva’s official website and other major e-commerce platforms like Amazon and Flipkart. 

Various research reports state that the protein consumption amongst children is very low in India and this number remains unchanged in the past 2 decades. A UNICEF report also highlights the decline in consumption of fruits and vegetables (calories from these). Such diets with incomplete nutrition can have a huge negative impact on the health and growth of children. 

Aarti Gill, Co-founder, OZiva, said, “Protein has been one of the most neglected macronutrients in Indian diets, especially for vegetarians. And this is even more evident in kids. Many parents we have spoken to have raised their concerns over getting children to have the right nutrition to support growth and development. Unfortunately, many of them have limited understanding of the importance of protein in the growth of children.” 

OZIVA

OZiva Kids Superfood Growth Protein Drink is aimed at completing the daily protein requirement in children while providing added benefits of superfoods, vitamins, and minerals. This product aligns with the demand for fulfilling the desired nutrition levels of children after the wide acceptance of our superfood gummies. Like other ranges, we hope to receive a positive response from children and parents for Growth Protein Mix, which is an effective solution for muscle, bone, and overall growth and energy in children,” she added.

OZiva Kids Superfood Growth Protein contains 30 percent protein, higher than many health drinks available in the market dedicated to children. It is 100 percent clean, i.e devoid of harmful chemicals and artificial sweeteners like Maltodextrin. This drink is an ideal healthy, nutritious, and tasty option for fussy eaters that provide ample nutrition in a single-serve, aiding parents to accomplish their kids’ development milestones. 

The clean protein blend helps growth of muscles, bones (and other vital organs) and also aids their repair and maintenance. It contains multivitamins and minerals like Vitamin A, B6, B12, Iron etc that strengthens immunity, improves eye health and overall digestive health. 

Apart from this, OZiva Kids' range comprises other healthy options like Kids Superfood Brain Multi Gummies for enhanced brain health, Kids Superfood Immunity Multi Gummies for improved immunity, and Kids Superfood Vision Multi Gummies for healthy eyes and vision. The entire range is priced at Rs 499 and is available on its online platform, Amazon and Flipkart.

 

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Ayouthveda Revamps Brand Identity, Changes its Logo Design for a New Tomorrow
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Ayouthveda Revamps Brand Identity, Changes its Logo Design for a New Tomorrow
 

Ayouthveda, one of India’s most promising authentic ayurvedic brands, revamped its brand identity with a new logo, a new color radiant and tagline - 'Root se Care Karega' (taking care from the roots; finding a permanent solution).

The brand has redesigned its logo by encircling it with a ring that symbolizes solidarity and protection. A changed logo color from slate grey to violet gives a sense of refreshing color of goodness, inspiration, youthfulness, and a better tomorrow. 

The new identity connects with the audience at large and has been securing acceptance from the customers across target groups. The ultimate goal of rebranding is to connect with the customers in the present times - a new normal, where many facets of the past do not hold good anymore. As the human race is going through two major adversities (pandemic and climate change), these events adversely affect people's well-being. Ayouthveda as a brand has withstood the impact of the pandemic with solidarity, humanity, and empathy and has redesigned the logo with the same belief.

Ayouthveda logo

READ MORE: Ayouthveda to Set the Bar High for Indian Ayurveda Industry

Sanchit Sharma, Founder, and MD, Ayouthveda said, “We have chosen the magical color violet as our new brand color that represents vibrancy and youth. As violet signifies a higher, more evolved state spiritually and connects phenomenally with Ayurveda, this beautiful soft hue can awaken romantic and nostalgic feelings besides creating a sense of luxury among the customers.” 

“We wish to create an aura of vibrancy around our range of authentic ayurvedic products of this color. It is a powerful combination of the calm stability of blue and the fierce energy of red that perfectly defines our core values. This brand color is chosen while keeping in view the visibility appeal of Ayouthveda in a crowded market space,” he added. 

Presently, Ayouthveda is launching several branding programs to increase its offline store awareness and visibility. The brand has been displaying glow signages, flanges, and dealer signboards along with showing larger-than-life cutouts in its elegant and stylish stores. The objective of these exclusive brand stores is to offer unique experiences to countless customers.

 

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The Man Company Forays Into the Wellness Category
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The Man Company Forays Into the Wellness Category
 

Aspiring to build India's new-age supplement industry and taking a 360-degree grooming approach, The Man Company, India's leading homegrown men's grooming essential brand, has forayed into the wellness segment. 

A first in the men's wellness category, the brand has launched a groundbreaking sub-brand, MINS, under which they are bringing an ingenious product called MinStrips. This newfound venture resonates perfectly with The Man Company's positioning of a modern and progressive institution.
 
MINS, a set of rapidly dissolvable tongue strips, focuses on uplifting the fast-paced lifestyle of modern-day gentlemen from all walks of life. In the post-pandemic era, inside-out grooming has become the primary concern of most people. Considering this, The Man Company has identified five major lifestyle hurdles of Gen Z and millennial gentlemen: sexual wellness, performance, hair and skin, sleep routine, and anxiety and stress, and MINS addresses all these issues effectively. The best part is MinStrips are certified by leading labs like GMP Laboratories, HACCP, ISO Certification, and FDA. 
 
MINS can effortlessly become a part of men's daily schedule, no matter how hectic and busy. It ensures a better lifestyle regime that fulfills both inside and outside requirements with 'On the Go' convenience. Unlike most Vitamins that come in tablets or capsules needing water to gulp it down, MINS are exceptionally convenient. Whether in the office or metro, consumers can simply put these MinStrips on their tongue and get their daily Vitamin boost. 

The Man Company
 
MinStrips contain ingredients like Ashwagandha, beneficial for mental and sexual well-being, Holy Basil which helps reduce anxiety and stress, Passion Flower to promote calming effects, Lemon Balm (melatonin) to take the edge off irregular sleep cycle, and Zembrin to elevate mood and enhance focus abilities. The strips are lab-tested and are 100 percent natural, vegan sugar and chemical-free with zero side effects and non-addictive aftermath. In fact, as compared to gummies, capsules, and tablets, MINS have 80 percent more active ingredients. It also has high absorption rate, is more accurate and gives a quick action attribute– giving it an edge above contemporaries.  
 
Hitesh Dhingra, Founder, The Man Company, said, "Since inception, we have been on the quest to remain vocal about issues faced by men. The Man Company was founded to address the inside-out wellness needs of modern-day gentlemen. And while we are already offering numerous essential products that focus on men's external grooming factors with some portions of internal wellness, our latest invention MINS, solely works on boosting the Vitamin factor.”

“The MINS are specifically designed for liberal and upbeat men focusing on self-love and leading an elevated lifestyle. It is formulated in a dissolvable manner that is cool and hip for modern-day consumers. We are thrilled to be the first to foray into the unexplored men's wellness category with this innovative format and aspire to eradicate the stigma surrounding men's grooming and personal care and enable a better lifestyle, " he added.
 
It is pertinent to note that owing to fast-evolving consumer needs and purchasing habits, the global wellness market is witnessing an annual growth rate of 5 percent to 10 percent. And the Indian wellness market is witnessing a compound annual growth rate of 21 percent. In this context, The Man Company strives to introduce specialised products that can enhance the wellness and lifestyle of modern-age men and ensure grooming inside-out. 

By foraying into the niche wellness category, The Man Company is further fortifying its goal to build a one-stop centre for all men's inside out grooming needs. The Man Company is eying a revenue of Rs 100 crore from the new category in two years.

 

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[Funding Alert] Sleepsia Bags $ 2 mn Impact Funding from Agile Ventures
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[Funding Alert] Sleepsia Bags $ 2 mn Impact Funding from Agile Ventures
 

Striving to explore the still untapped Indian Sleep Market, Sleepsia, a global M2C (manufacturer-to-consumer) brand offering pillows and sleep accessories, has raised $ 2 million impact funding from its parent company Agile Ventures, a high-octane venture capitalist. 

With this recently secured funding, the brand will expand its customer base in Tier-II and Tier-III cities, reaching at least 2,50,000 additional consumers. Furthermore, as Sleepsia is already working to reduce time spent on the supply chain by strengthening its production capacities in India, the funding will help the brand meet its short-term and long-term goals. 
 
As opposed to the United States market, valued at over $ 30 billion, the Indian sleep market is still unexplored. However, with new-age players and advancements in sleep technology, the Asia-Pacific market is growing tremendously. In fact, as per market estimates, the Asia-Pacific sleep market, which was valued at $ 11 billion in 2021, is forecasted to grow at a compound annual growth rate of 6.9 percent, reaching $ 16.89 billion by 2026. 
 
Leveraging this growth, Sleepsia aspires to emerge as the leading pillow provider in the sleep accessory market. The brand is working on fortifying its product portfolio with a new range of pregnancy pillows, couple pillows, baby pillows, baby memory foam pillows, car pillows, chair pillows, comforters, and high-quality microfiber bed sheets.

READ MORE: How Sleepsia is Providing Innovative Solutions to Improve Sleeping Habits of Consumers

Dheeraj Kapoor, Director Sleepsia said, “On the back of our superior products, in-depth research, and futuristic technological advancements, we have had a progressive and profitable journey. However, even though Sleepsia generated profits in the first year of operation, our thirst to innovate exceptional products has not dimmed. We are continuously on the quest to develop unique, comfortable, and affordable sleep accessories for our customers. So far, we have served 200k happy customers. And now with the recent funding, we are planning to bring 250,000 more sleepers onboard.”
 
Apart from the aforementioned steps, Sleepsia is also gearing up to establish full-stack customer experience labs to innovate, develop and research high-end and avant-garde sleep products. Though the brand has already set a benchmark in the global sleep market, it will now be focusing firmly on the Indian territory.

 

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NICOBAR Partners With VAHDAM India, Eyes to Offer a Limited-Edition Tea Blend
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NICOBAR Partners With VAHDAM India, Eyes to Offer a Limited-Edition Tea Blend
 

Premium lifestyle brand Nicobar has partnered with India’s largest home-grown premium tea and superfoods brand, VAHDAM India to offer a limited-edition tea blend.  

With the onset of Spring, Nicobar has chosen ‘Kashmir’ as the theme of February. Keeping in line with the same, VAHDAM India has created a custom product, Kashmiri Kahwa Green Tea straight from the valley of flowers, which is a blend of pure Green Tea and 100 percent natural spices. It pairs perfectly with Nicobar's new Kashmir-inspired homeware. 

Both the brands recently announced the partnership on their social media channels. The product can be seen at all Nicobar stores across Delhi, Gurgaon, Mumbai, Bangalore, Hyderabad and will be exclusively available for sale at VAHDAM India’s website for delivery across India. 

In a one-of-a-kind partnership wherein two brands, with a similar ethos from the beginning, have come together to bring home Kashmir. 

Raul Rai, Co-founder,  Nicobar said, “Partnering with VAHDAM®️ India felt intuitive and seamless: the launch of their Kashmiri Kahwa blend was perfectly timed with the launch of our new season, all inspired by Kashmir and its lush, natural beauty. We love VAHDAM's India-rooted values, their focus on both design and quality, and most of all, in their work sourcing directly from Indian tea estates.

READ MORE: VAHDAM India Appoints Ex-Flipkart, Amlan Mukherjee as Chief Supply Chain Officer

Bala Sarda, Founder, VAHDAM India said, "VAHDAM is super excited to partner with NICOBAR. Raul and Simran have built a fabulous lifestyle brand and our values at VAHDAM truly align with what they are building."

Nicobar, a popular lifestyle brand, has been named after a group of islands in the Indian ocean and showcases a whole new side of India in its beautiful products and innovative designs. The brand focuses on well-designed products that channel the modern Indian way of living, harmoniously blending form with functionality, creativity with culture.

Brands like VAHDAM India and Nicobar are coming together and redefining traditional prints and age-old ingredients in a modern and accessible format.

 

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[Funding Alert] Happilo Bags $25 mn from Motilal Oswal PE
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[Funding Alert] Happilo Bags $25 mn from Motilal Oswal PE
 

Direct-to-consumer (D2C) healthy snacking brand Happilo has raised $25 million from Motilal Oswal PE (MOPE). In February last year, the startup raised $12 million from A91 Partners

The company - which sells dry fruits, trail mixes. nut protein bars and muesli - will use the funds to grow its D2C channel and distribution network, it said in a statement.

Founded in 2016 by Vikas Nahar, Happilo competes with Nutty Gritties, Cornitos, and Rostaa in the nuts and dry fruits segment. The company said it is a "profitable, category leader' that has grown its business by 4x in the last 24 months

"Partnering with MOPE will help accelerate our growth plans and significantly scale the business from current levels" Nahar who is also its CEO has stated.

The investment will be used for significant product expansion across healthy snacking categories, acquisition of synergistic food brands, brand building, capacity expansion, and deepening its distribution infrastructure, he added.

"This will help us serve our customers better and help us achieve our Rs 2,000 crore revenue target in the next 4 years," Nahar further said.

Happilo

Motilal Oswal raised a $320 million (Rs 2,300 crore) fund - IBEF III - in 2018. Happilo is its tenth investment, with almost 97 percent of its capital committed already.

"As the country increasingly moves online, we believe the digital channels will be a strong enabler for consumer businesses to scale at a rapid pace," said Vishal, MD and CEO, MOPE.

Happilo marks MOPE's entry into the tech-enabled consumer franchises that have the first-mover advantage in large unorganized categories, Tulsyan added. MOPE recently launched IBEF IV with a target corpus of Rs 4,500 crore ($600 million) and achieved its first close at Rs 2,660 crore in November 2021.

"Covid-19 has emphasized the importance of healthy eating and nutritious food in the mind of every customer. The MOPE investment will help the company accelerate its plans across brand, product, and distribution," said VT Bharadwai, Partner, A91 Partners.

 

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Global Store on the Nykaa App exclusively launches Prakti, a unique Hybrid Beauty Brand
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Global Store on the Nykaa App exclusively launches Prakti, a unique Hybrid Beauty Brand
 

Nykaa, India’s leading beauty and fashion destination, has launched Prakti exclusively on the Global Store. 

Prakti is a new skincare brand that fuses the cultural richness and spirituality of India with the contemporary energy and technologies of the West to create a first-of-its-kind hybrid beauty brand, the company stated 

Founded by Pritika Swarup, International Fashion Model, and Philanthropist, the brand reimagines traditional ingredients from Indian remedies and the Ayurvedic pharmacopeia, modernizing them through technological innovation to enhance the sensory experience and efficacy of every product. 

As Prakti’s founder, Pritika believes Indian beauty deserves to be center stage and has approached the creation of this brand through a different lens. Prakti is a true representation of her own self and her roots – hybrids of mixed cultures, heritage, experiences, goals, and dreams. The products have been created based on today’s cultural and social reality. 

Pritika is on a mission to inspire women to fearlessly pursue multidimensional, fulfilling lives and Prakti encourages its users not just to embrace and celebrate their unique identity and unique beauty, but also to go beyond & achieve their dreams and goals. Shop their bestsellers – PritiPolish and MahaMask.

NYKAA

READ MORE: Nykaa Q3 Results: Profit Plunges 58 pc to Rs 29 cr, Revenue Up 36 pc

Pritika Swarup, Founder of Prakti said “I am so happy to be launching Prakti in India with Nykaa on the Global Store. From the very beginning, my intent was to mirror our hybrid platform celebrating my dual heritage through every touchpoint of the brand, including its distribution. Nykaa was the natural choice to launch our brand in the country as it is innovative on every level providing customers access to experience beauty both personally and digitally. They are making it possible for consumers across the continent to be introduced to diverse brands from abroad.”

A one-of-a-kind, cross-border e-commerce platform, the Global Store is currently offered only on Nykaa’s mobile application and makes, otherwise hard-to-reach, international brands, easily accessible to Indian beauty buffs.
 

 

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Honasa Consumer Launches Ayurveda Based Brand Ayuga with Shilpa Shetty Kundra
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Honasa Consumer Launches Ayurveda Based Brand Ayuga with Shilpa Shetty Kundra
 

Honasa Consumer Pvt. Ltd. (HCPL), the parent company of Mamaearth, and The Derma Co., and the fastest-growing house of brands for personal care, launched a new skincare brand – Ayuga, a brand crafted with the perfect balance of traditional, authentic, and honest ayurvedic recipes and face yoga rituals for modern millennial skincare. The brand has collaborated with yoga and wellness ambassador, Shilpa Shetty Kundra, to craft the brand ideology. 

India’s rich cultural heritage especially around wellness and spirituality is not hidden from the world. Two of our Vedas have given life to sciences which are now seeing more than ever relevance and are being adopted globally. Rigveda gave birth to Yoga and Atharva Veda to Ayurveda, both of these being represented as a way of life than just processes or products. 

Our culture has always believed that a balanced life is a key to satisfaction and happiness. Millennials lately have been experiencing a hectic imbalanced lifestyle that eventually takes a toll on their physical and mental health. Hence, it is imperative to prioritize and focus on what is important in their lives and restore balance as otherwise, it starts reflecting on one’s external features, too, like skin discoloration, hair fall, early aging, and more.  

Ayugawas founded to restore balance in the lives of millennials through recipes and rituals. With the deep knowledge of 5,000 years of Ayurveda and yoga to solve these concerns and provide a new sense of balance to the world. The product has been crafted to ensure a perfect balance of our trusted, authentic, and honest Ayurvedic recipes and Face Yoga rituals to take care of skin and hair concerns, in collaboration with the help of India’s best Ayurveda and Face Yoga experts. The brand has launched its first skincare range with Kumkumadi – an authentic formulation taken from the text of ‘Astanga Hridyam’ and has reimagined it in modern skincare formats for millennials.  

The brand partnered with the wellness icon of India, Shilpa Shetty Kundra, to propagate the brand ideology of 'restoring balance in life with rituals and recipes'. She is not only an icon but has made yoga synonymous with holistic wellness. She believes that yoga, not only, has helped her stay fit but has also helped her restore the balance between her inner and outer self. She has been strongly advocating making yoga a way of life. 

Varun Alagh, Co-founder and CEO said, “Honasa Consumer was founded with the vision of building a ‘House of Brands’ that identify and solve millennials concerns with a digital-first approach. We actively research trends, understand consumer sentiments, and create brands that serve our consumers best. For the last 2 years, we have been trying to understand the mystery of why Ayurveda has not been able to capture the fancy of Millennials the way Yoga has. 

That’s when we envisioned Ayuga which will bring the best of both worlds. At Ayuga we believe millennials need to discover these amazing effective sciences in a manner that makes them relevant. Crafted on the philosophy of restoring balance to life, we have collaborated with Shilpa Shetty Kundra as she redefined yoga and wellness in India, and inspired millions of people to make yoga a way of their life. With a unique and innovative brand and product proposition and expertise in direct-to-consumer and crafting playbooks for launching and scaling brands, we are confident that our consumers will find relevance and connect with the brand.”

Ghazal Alagh, Co-founder and Chief Innovation Officer, “Honasa Consumer Pvt. Ltd., said, “We are an organization built on strong consumer centricity and direct-to-consumer format. We are constantly speaking to consumers to get real-time feedback and information on their requirements and the kind of solutions they want. Hence, we constantly research millennials’ concerns to create brands and products that serve them.” 

READ MORE: Honasa Consumer Acquires Bblunt, Plans to Enter Into Hair Color and Hairstyle Category

“Ayuga stands for the marriage of rituals of yoga and recipes of Ayurveda to deliver true secrets of skin, hair, and health to the world. We partnered with Ayurveda and Face Yoga experts to consult on the product line and face yoga rituals and reimagined them in modern formats for millennials for maximum efficacy. Our products are all inspired by Ayurveda formulations which have been existing for thousands of years and have been perfected by our Vaidyas,” she added. 

“Our application rituals are perfected by Yogi’s strong understanding of the science of yoga and its ability to open and tighten skin pores where and when required. A combination of these leads to correct absorption and impact of the product leading to a multiplier effect on your body. Partnering with Shilpa Shetty Kundra for Ayuga extended the brand’s thought of restoring balance in life. We are confident that the partnership with Shilpa will help propagate our brand proposition across millennials,” Alagh shared.

 

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Sleepyhead Expands Into Home Living and Decor Category
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Sleepyhead Expands Into Home Living and Decor Category
 

Sleepyhead, the D2C home décor brand, has launched its furniture range featuring living room furniture like sofas, sofabed, recliners, and bedroom furniture like solid and engineered wood beds. 

To cater to the growing furniture buying trend in the country, Sleepyhead has designed contemporary pieces that give room for personalization and comfort in living spaces. 

The furniture range is designed to elevate your home lifestyle with its stunning aesthetics and make everyday living more comfortable. The brand’s uncompromising commitment to quality ensures that the products are made from high-quality materials and are long-lasting. The products are designed keeping customer needs at the centre and solves for new-age home living needs like work, study, leisure, relaxation and much more. Sleepyhead’s furniture range has the potential to transform any space into a comfy, trendy nook perfect for chilling. The furniture range comes in a DIY format and can be assembled without any tools with great ease. 

Mathew Joseph, CEO, and Co-Founder said, “The success of our mattress segment inspired us to take a step forward and create comfortable, stylish, and ergonomic furniture that resonates with the lifestyle of our millennial and GenZ customers. The range aims to make everyday life easy and fun through creatively designed products. We are focusing on expanding our portfolio in the furniture category and planning for a 2x growth, this financial year. We have many more exciting products lined up in our furniture portfolio which will be launched soon”.

Sleepyhead

The Solid Wood Bed Models – Bed G and Bed V are designed to be compact to fit into any bedroom and are made with sturdy frames using Sheesham wood. Both the models are available in with and without storage variants allowing customers to choose as per their need. 

Sleepyhead’s range of designer Sofas named Yolo and Bae are modern upholstered sofas with tufted cushioning wrapped in a high-quality outer fabric with a high thread count that keeps its shape. Ergonomically designed, they accommodate people of all heights and provide long-lasting comfort. Yolo and Bae are available in 3+2+1 modular sets allowing customers to choose based on their living room needs. 

The Recliner RX5 with its ultra-plush cushioning and 3-reclining positions is perfect for gaming, watching Tv, or just kicking back with a book. The Sleepyhead Sofabed is an intelligently designed multipurpose product that can be a sofa to lounge and can convert to a double bed to sleep.

 

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R for Rabbit Expands Product Portfolio, Launches Baby Diapers
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R for Rabbit Expands Product Portfolio, Launches Baby Diapers
 

R for Rabbit is expanding its business portfolio by entering a new category after carving out a niche in the market with various categories of baby gear.

The company is launching its first baby diapers named Feather Diapers - the next-gen diaper that breathes and Feather Water wipes. Additionally, to ease the daily struggles of mothers or caretakers to dispose of stale diapers, the brand has also forayed into India’s first diaper bins by named Hygo Bin.

Pampers (P&G group), MamyPoko (Unicharm), Huggies (Kimberley Clark), Himalaya, and other organized competitors dominate the baby diaper industry. R for Rabbit has entered the premium baby diaper category with the objective of capturing market share through superior quality and performance while preserving baby hygiene and keeping comfortability in mind. It will offer the finest product to the market, transforming R for Rabbit into a one-stop destination for all the diapering needs.

R FOR RABIT

Kunal Popat, Founder, R for Rabbit said, “R for Rabbit has always been at the forefront to create innovative, quality, and hygienic products for babies and kids. Entering the new segment of the baby diaper market, we are delighted to expand our business in the diapering segment with best-in-class quality and performance diapers which are mostly available only in Europe and USA. Our newly launched India’s most breathable diapers will cater to the pain points of the parents who are looking for solutions in terms of rashes, leakages, and comfort.”

R for Rabbit has a pan-India presence and provides a diverse range of baby products such as Baby Gear, Ride-Ons, Nursing, and Feeding Range, Activity and Bathing Toys, and many more. The company has created new products that are tailored to Indian preferences and needs, while still incorporating world-class safety standards and technology.

 

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[Funding Alert] DailyObjects Raises $2 mn in Funding from Roots Ventures
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[Funding Alert] DailyObjects Raises $2 mn in Funding from Roots Ventures
 

Global lifestyle direct-to-consumer (D2C) brand DailyObjects said it has raised $2 million in funding from early-stage venture capital firm Roots Ventures. The Gurugram-based company said it plans to use the fresh funding for building a stronger design team and customer experiences.

Founded by Pankaj Garg and Saurav Adlakha, DailyObjects works with more than 500 craftsmen catering to the everyday requirements of more than 2 million customers and users globally.

"As we look forward to scaling up the lifestyle products/accessories in India, we will be utilizing the incoming funding to strengthen the team that has constantly innovated ahead of the curve. We are delighted with the trust and faith that Roots Ventures showed in us and are focused on taking the brand to the next level,” Garg said.

The company claims to have logged a 300 percent surge in 2022 and is hopeful to touch Rs 100 crore revenue run rate in the next 9-12 months.

Japan Vyas, Managing Partner, Roots Ventures said, "With multiple product offerings under a single umbrella and its expansion across the world, we believe in the excitement that DailyObjects has brought in the D2C space. We are excited to be a part of their journey."

 

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IDAM House Of Brands Appoints Rajat Khullar as Group VP, Business
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IDAM House Of Brands Appoints Rajat Khullar as Group VP, Business
 

IDAM House Of Brands has brought on board Rajat Khullar as its group vice president, business. 

With almost 10 years of experience across managing multiple brands in beauty and personal care, fashion, gaming, education, among others, Khullar specializes in advertising and building integrated digital strategies. Before joining IDAM House Of Brands, Rajat Khullar was an AGM at The Moms Co (The Good Glam Group).

Khullar’s deep understanding of business growth and scalability, media, and data technology are only a few things that make him the perfect fit for vice president, business. 

Saahil Nayar, Co-founder, and COO, IDAM House Of Brands, said. “Rajat Khullar’s passion for his work mixed with his impeccable people skills will be invaluable to us, and we are all looking forward to reaching new heights together.” 

In his new role at IDAM House Of Brands, Rajat Khullar will be looking at overall business in terms of scalability, marketplaces, and D2C both in India and internationally. He will be managing profit and loss, driving strategies to build funnels, and focusing on retention and expansion of the brand through technological advancements. 

He will continue to drive business growth by using advanced business intelligence and data technology. Khullar has worked on brands like Forest Essentials, Kama Ayurveda, The Moms Co, The Man Company, Nicobar, Good Earth, Kapiva Ayurveda, Dominos to name but a few. With his creative outlook and lateral thinking skills, Rajat Khullar has world in various roles. 

“With a focus on driving business across D2C and marketplaces, the idea is to scale the brand to newer heights and touch 250 crore by March 2023. We are expanding into categories and trying to reach all potential digital populations. The idea is to make IDAM House of Brands – a name in the everyday household,” Khullar said.

 

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[Funding Alert] RENEE Cosmetics Bags $ 10 mn in Series A
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[Funding Alert] RENEE Cosmetics Bags $ 10 mn in Series A
 

India’s new-age Beauty Brand RENEE Cosmetics has raised $ 10 million in Series A led by Mensa brands. 

The round also witnessed participation from the existing investors including Equanimity and 9Unicorns. The brand has raised a total of $ 11 million till date, including the current round.

Founded by Aashka Goradia Goble along with Beardo co-Founders duo Ashutosh Valani and Priyank Shah, RENEE Cosmetics is a cruelty-free beauty brand offering a wide range of eye makeup, lip colours, skin serums, and highlighters. The brand has been launching back-to-back innovative products, and today boasts a portfolio of about 30 products across 3 categories. Ashutosh Valani, and Priyank Shah previously founded male grooming brand Beardo, which was acquired by FMCG major.

Priyank Shah, Co-founder, RENEE Cosmetics said, “We have achieved 400 percent growth this quarter and have set ambitious targets for the brand going forward. This year, we are going to focus on expanding our product catalog, marketing, and increasing our offline presence across the country.” 

Ashutosh Valani, Co-founder, RENEE Cosmetics added “We are glad to be backed by such seasoned investors and partners. Our belief is that we can create a new-age cosmetics brand for the Indian consumer powered by innovation.” 

Aashka Goradia Goble, Co-founder, RENEE Cosmetics “This fundraise will help us expand our expertise into creating and formulating groundbreaking products. We are excited to initiate this next phase of our journey.”

The Indian Cosmetics Market was valued at about $13 billion in FY20 and expected to touch $29 billion in FY26. At present, the beauty brand claims to clock ARR of Rs 60 crore and is all set to reach ARR of Rs 150 crore by the end of this fiscal year.

Ananth Narayanan, Founder, and CEO of Mensa Brands said, “RENEE Cosmetics has established a unique positioning and garnered customer love in the competitive beauty market. As the colour cosmetics segment rapidly grows over the next few years, I believe that RENEE Cosmetics will emerge as a category leader owing to its innovative products and strong founding team.” 

RENEE Cosmetics plans on utilizing funds majorly in strengthening the brand presence and widening offline presence. Additionally, a part of the fund will also be leveraged for catalogue expansion and marketing budgets. RENEE currently selling products through all leading online channels and 500+ stores in the country. 

 

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[Funding Alert] Eske Paris Bags Rs 2.5 cr in Seed Funding Led by Fluid Ventures
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[Funding Alert] Eske Paris Bags Rs 2.5 cr in Seed Funding Led by Fluid Ventures
 

Eské Paris, a Mumbai-based premium D2C lifestyle brand has raised a total of Rs 2.5 crore, in a seed funding round. 

The key Investors in the current round include Fluid Ventures (D2C focused fund), Divij Bajaj (Founder, Power Gummies), and Ankit Gera (CEO and Co-founder, Junio). 

The brand already saw participation from Varun Alagh (Founder, Mamaearth) and Arjun Vaidya (Founder, Dr. Vaidya) in a pre-seed round. The current fundraising will be utilized to expand the brand's product range, and accelerate the international launch.

Shivam Khanna, Founder of Eské Paris, said, “The future belongs to brands that have complete control over their supply chain, and we are here to spearhead this revolution in our category. Our C2M model will be the world's leanest and most efficient distribution model, and we plan to be the first in our category to achieve this. Our vision for Eské is extremely ambitious. Digital-first brands in our space have been able to scale to over $150 million in revenue within 5 years. I believe we have the depth, hunger, and commitment to improve this and build one of the largest global D2C brands of the decade."

“Furthermore, the pandemic has brought about some structural shifts in consumer choices and shopping behavior in India. With rising disposable incomes, the modern millennials are making a clear shift towards premium products, a trend that is set to accelerate in the coming decade,” added Khanna.

With the majority of sales coming from their website and a significant online presence across marketplaces, the brand has been able to successfully build a loyal community of customers. Gaining real-time insights, the brand has seen customer retention of over 30 percent in a span of just 9 months.

Amit Singal, General Partner, Eské Paris, Fluid Ventures, said, “The Asia Pacific region is currently the world’s largest market for leather and lifestyle products, with the highest revenue in this category. Eské stands out as an emerging premium lifestyle Indian brand known for its innovative designs, sustainable and environment-friendly leather and vegan products, and is on its way to becoming a category leader.”

The majority of the capital from the current fundraised will be utilized to build a global lifestyle brand with a community and content-centric approach. The brand has already been consistently profitable this year, with EBITA margins over 15 percent, and is looking to double its scale in the next couple of months.

 

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Arata on Boards Actor Taapsee Pannu to Launch Advanced Curl Hair Styling Gel
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Arata on Boards Actor Taapsee Pannu to Launch Advanced Curl Hair Styling Gel
 

Powerhouse performer and Arata’sCurlFriend, Taapsee Pannu endorses the newly launched ‘Advanced Curl Care Hair Styling Gel’.

A unique vegan recipe, thoughtfully curated to give a well-defined curl pattern and a soft, natural hold, the styling gel is part of the leading homegrown personal and hair care expert brand Arata’s most innovative launch yet. 

Widely known as bold, fierce, and fearless – Taapsee embodies Arata’s curl care philosophy, flipping the narrative that censors curlies, the thought process that mandates curly hair to be “in place”. The Bollywood actor embraces her wild, beautiful, untamed curls and has smashed traditional beauty standards along her journey, inspiring others to do the same.

The newly launched Advanced Curl Care Hair Styling Gel is an innovative and aspirational product exclusively created for the curly-haired community. It aims to show curlies all around what frizzy, rebellious, spiraling curls are capable of bouncing into – when nourished with unadulterated, plant-powered love in the form of the all-natural abyssinian seed oil, argan oil, soy protein, and aloe vera.

Created to replace styling products containing synthetic parabens, this hair styling gel gives you sculpted, glorious curls with a healthy shine. It also reduces the risk of hair damage, hair loss, and premature greying, and is totally safe for daily use.

Around 60 percent of the world’s population has either curly or wavy hair and the lack of any Indian celebrity endorsements for this community is surprising. Not many Indian personal care brands have catered specifically to the needs of the curly-haired community. 

“Conventional beauty standards are not only restrictive, but they also fail to elevate diversity. The very idea that beauty is defined by a set of adjectives – Straight Hair, Tall, Slender, Fair, etc. is harmful and excludes most of us who don’t fit the norm. It’s about time we let go of these traditional beauty standards that we’ve tried to live up to all this time. My curly hair is my identity and I proudly wear it as a crown (pun intended). For me, having this curly hair representation – whether on-screen or with the brands I choose to work with, is highly important. I personally vouch for the new Advanced Curl Care Hair Styling Gel that leaves my hair intensely moisturized and lusciously defined.” Taapsee Pannu

“We love how authentic Taapsee is and how she embraces her curls in their true form. We’re delighted to have her on board as Arata’s CurlFriend – someone who is the best advocate for our new Advanced Curl Care Hair Styling Gel, in the most befitting manner.” – Dhruv Madhok and Dhruv Bhasin, Founders – Arata.

 

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Jimmy's Cocktails Appoints Vasudha Dawar as Head of D2C Business
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Jimmy's Cocktails Appoints Vasudha Dawar as Head of D2C Business
 

Created to bring the bar experience at home, Jimmy’s Cocktails debuted with four non-alcoholic mixers in 2019 and added another two in 2021. 

The products are designed to be consumed mixed with a spirit or straight up as a mocktail. In a short time, the brand has revolutionized at-home cocktail consumption making it convenient and affordable keeping flavor craftmanship at the helm of it.  

One of the fastest-growing brands in the cocktail mixer category, Jimmy’s Cocktails is witnessing an MoM revenue growth of 180 percent and is on track to cross $3 million in revenue FY’22. With an omnichannel presence, the brand is visible across all major e-commerce platforms and has an offline presence across 50 cities and 5,000 retail outlets, while the brand’s own D2C platform enables discovery and access to consumers across 400+ cities across the country. 

The growth is a testament to Jimmy’s Cocktails’ focused approach towards catering to the changing needs of a mass-premium consumer. With a consumer focus approach at the center of the business, the team at Jimmy’s believes flavor craftmanship is core to their business, especially with Yangdup Lama, renowned mixologist and owner of Delhi-based Sidecar that features in World’s 50 Best Bars. 

Along with the product itself, the team’s dynamic approach to the business saw, given the uncertain times currently, the brand leveraging the ‘home-tainment’ moment of consumption and created limited-edition packs that celebrated the spirit of at-home-experiences to further drive success.

In the months preceding the current situation, the brand took part in music festivals in Hyderabad, Bengaluru, and Mumbai, where Jimmy’s Cocktails were served to consumers with spirits. The brand is also investing in the last mile of the consumer journey through in-store visibility across offline retail stores for better brand visibility. It will add up to eight more SKUs in FY2022-23 and is working on several collaborative launches with major spirits conglomerates. 

To further fuel the business momentum, Jimmy’s Cocktails has appointed industry veterans - Vasudha Dawar as the Head of D2C Business and Anish Arora as the Head of Marketing. 

A passionate media and marketing specialist, Dawar brings to the table a deep understanding and experience in business management, media management, planning, and buying. She comes with a wealth of experience across diverse verticals such as technology, automobiles, consumer durables, healthcare, entertainment, and media. As the Head of the D2C Business at Jimmy’s Cocktails, she will be overseeing the e-commerce side of the business, marketing strategy, and building a strong share of voice for the brand. 

Vasudha Dawar, Head, D2C Business, Radiohead Brands - Jimmy’s Cocktails, said, “I am delighted to take on the role of Head, D2C Business at Jimmy’s Cocktails, building on the strong vision for the brand -to be a market leader in the emerging premium beverage segment in India. With the D2C wave hitting the retail sector and contributing to the growth of the e-commerce segment, I feel that Jimmy’s Cocktails is in an ideal space fueled by the growing demand for gourmet-style cocktails at home.” 

Newly appointed Head of Marketing at Jimmy's Cocktails, Anish Arora is a marketing professional with prior experience in leading and implementing marketing strategies for luxury and premium brands. With a proven understanding of planning and implementation of omnichannel integrated brand and marketing campaigns across diverse verticals such as automobiles and alco-bev, he will be responsible for directing the marketing function and defining the short-term and long-term strategies for the brand.

Anish Arora, Head, Marketing, Radiohead Brands - Jimmy’s Cocktails, said, “I am ecstatic to be a part of Jimmy’s Cocktails and work towards the vision of building a global brand. The pandemic has revolutionized the at-home drinking experience and with the industry witnessing exponential growth, it is the right time to catalyze our ambition of becoming the leading premium beverage brand in the market.”

Ankur Bhatia, Founder, Radiohead Brands - Jimmy’s Cocktails, said, “We are at a pivotal point in our growth story, and we believe that communication is one of the most important factors in building brand stickiness. Vasudha and Anish are powerhouses of great strategy and creativity and are slated to take the brand to new heights.”

 

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Licious Appoints Vidyanand Krishnan as Chief Customer Officer and Meeta Aggarwal as CFO
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Licious Appoints Vidyanand Krishnan as Chief Customer Officer and Meeta Aggarwal as CFO
 

Licious, India’s first D2C unicorn, announced the addition of two stalwarts of India Inc to their leadership team. Licious welcomed Vidyanand Krishnan as Chief Customer Officer and Meeta Aggarwal as Chief Financial Officer. In their respective roles, both leaders will be instrumental in furthering the ambitious growth journey that Licious has been.

A seasoned leader, Vidyanand Krishnan will lead the customer agenda and play a strategic role in driving customer retention and loyalty for Licious. With previous roles at Dunzo, Walmart, Cognizant, and Accenture, Vidyanand brings valuable experience in retail and product management to his new role.

An alumnus of IIM Ahmedabad, he was the business lead at Walmart, responsible for building express pickup and delivery for the online grocery business. After spending 6+ years at Walmart, he moved to Bengaluru in 2020 to join Dunzo where he led the customer experience functions during the company's transition into a Q-Commerce retailer.

An expert in her own rights, Meeta Aggarwal, will focus on driving profitable and sustainable growth, cost efficiencies, effective working capital management and strong governance/ controls for Licious. She brings with her rich experience of 18+ yrs across financial planning, controllership, business partnering, performance management, and corporate governance. Having worked across geographies and cultures, she is adept at developing collaborative partnerships and delivering results on complex cross-functional projects. 

An ardent leader, she is also passionate about building and leading high-performance teams. Prior to joining Licious, she was the Chief Financial Officer - India and Southeast Asia at Anheuser Busch-InBev India. She has worked across other prestigious organizations like Telenor and HCL. She is a qualified Chartered Accountant, Company Secretary, and an alumnus of FORE School of Management. 

Abhay Hanjura and Vivek Gupta, Co-Founders, Licious, said, “Throughout our 6 years journey we have been supported by some of the best and brightest from India Inc. Not only have they contributed immensely to the growth of the company, but also to our knowledge and understanding of the complex business ecosystem that we operate in. With Vidyanandand Meeta, we aim at taking that journey further ahead.” 

READ MORE: Licious Appoints Vakul Agarwal as VP-Growth

“The unprecedented growth that we have witnessed over the last 2 years is only an indication of how the future looks like at Licious. As we continue to propel ahead, we will rely on our able leadership team to aid progressive decision making, unlock newer frontiers for growth and work with all Licians to spread the love for meat! We are thrilled to welcome Vidyanand and Meeta on board and wish them the very best,” they added.

Vidyanand Krishnan, Chief Customer Officer, Licious, stated, “I’m excited to join the fantastic team at Licious at such a pivotal moment in this remarkable journey of delivering the best-in-class meat experience to Indian consumers. As a customer-first brand, Licious has always put the customer’s needs at the heart of every experience. I look forward to creating more and better ways to connect with the brand’s ever-growing, loyal customer base.” 

Meeta Aggarwal, Chief Financial Officer, Licious, stated, “I am delighted to be part of the elite league of Licians! As someone who has been part of the growth story at matured organizations, it is fascinating to see the agility and momentum that Licious exhibits. Licious presents a unique opportunity to build for the future while working on resurrecting an age-old industry. I am excited, to say the least, and look forward to being part of the Licious journey.”

Customer retention and loyalty continue to witness a direct impact on Licious’ business, consistently winning a repeat order rate of 90 percent. Last year, Licious got a billion-dollar valuation, making it the first D2C unicorn in the country.

 

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Rage Coffee Brings Together Coffee, Love and NFTs This Valentine's
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Rage Coffee Brings Together Coffee, Love and NFTs This Valentine's
 

Rage Coffee, the Delhi-based FMCG company that manufactures, markets, and distributes innovative packaged coffee products is now ready to penetrate into the manifolds of the blockchain bazaar by minting 10 Rage Coffee branded NFTs of a certain value. 

These NFTs will be issued to 10 lucky winners as a part of their valentine’s month marketing campaign. The campaign will be kicked off with a launch video on NFTs with the theme being centered around exploring the ideas of coffee and love from Feb 10 to Feb 19. 
 
Being a caffeine innovation brand, Rage Coffee has always been associated with the curation of product range which supersedes the segment in innovation and originality; it has always been ahead of the conventional curve. The company in the past had capitalized on the buzz of the crypto coins, now the brand is heading towards the NFT space, this time with actual Rage exclusive NFT’s.
 
This valentine’s month marketing campaign by Rage would also engender an infill of NFT owners in India which is significantly low. With the debut of Rage Coffee in the blockchain matrix, it will also bring a lot of Ragers under the umbrella of this marvelous technology. 
 
Bharat Sethi, Founder, and CEO of Rage Coffee said, “A clairvoyant attitude is often the key to cogitation and execution of something which is avant-garde in its segment. Being visionaries in our segment, we capitalized on the crypto craze and now we are happy to make some noise by issuing NFTs which are the hottest thing in the market right now.” 

“As always Rage Coffee will always stay true and relevant to the misfits and trendsetters, by entering into the blockchain matrix, we would have an opportunity to interact with Ragers and dominate the D2C space by creating conversations around one of the popular digital trends at the moment,” he added. 
 
Some leading social media influencers like Financial Literate, HustleRani, Marketing Mind, Ads With Benefits, Under25 News, Raj Abhisar, and Saif - The Sustainability Guy will cascade the campaign details on some of the most popular social media platforms like Instagram and LinkedIn.

 

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[Funding Alert] Wakao Foods Bags Funding of Rs 75 lakh on Shark Tank India
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[Funding Alert] Wakao Foods Bags Funding of Rs 75 lakh on Shark Tank India
 

Wakao Foods, a jackfruit-based vegan food brand has become India’s first startup to be backed by all three female sharks on Shark Tank India. 

The brand received funding of Rs 75 lakh for 21 percent equity from SUGAR Cosmetics, MamaEarth, and Emcure Pharmaceuticals in the 1st edition of Shark Tank India.

Founded by Sairaj Dhond, Wakao Foods is a sustainable brand that aims at bringing plant-based ‘Ready to Cook’ and ‘Ready to Eat’ products to the Indian market. Wakao’s current offering of jackfruit meat is ethically sourced and hand-picked from farms and hygienically manufactured. The jackfruit has been an obvious choice of product for its versatility, meat-like texture, and nutritive value (high in fiber, low in calories and fats). All Wakao products have no preservatives with a shelf life of 1 year and require no refrigeration.

Impressed by the brand, the pitch, and its offering, Wakao Foods received funding from Vineeta Singh, CEO and Co-founder, SUGAR Cosmetics, Namita Thapar, Executive Director, Emcure Pharmaceuticals, and Ghazal Alagh, Founder, Mamaearth.

Sairaj Dhond, Founder, Wakao Foods says, “As someone who grew up watching Shark Tank, coming on this globally acclaimed platform and getting funded has been a great milestone for me and my team. This further solidifies our belief and efforts to introduce innovative and disruptive F&B product categories that will change how consumers perceive plant-based meat. We are looking forward to aggressively expanding our footprint in the next few months and acquiring a bigger clientele in the industry.”

For Wakao Foods, the sharks that have come along on this journey with them to create the perfect amalgamation, bringing in key expertise that will drive and expand the business multi-folds. Emcure Pharmaceuticals, currently present in 70 countries will open doors for the brand to export its products across the world. 

For a D2C brand like Wakao Foods that is aiming to create offline properties in the future, India’s top D2C and E-commerce players, Mamaearth and Sugar Cosmetics are the perfect role models as they guide the brand to expand and scale its business and bring in a new and disruptive approach to the pulsating plant-based meat market with a sustainable focus.

 

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GlobalBees Adds Home-Fitness & Fitness Brand Reach to its Sports Portfolio
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GlobalBees Adds Home-Fitness & Fitness Brand Reach to its Sports Portfolio
 

GlobalBees, a leading roll-up e-commerce company, announced its latest investment in fitness equipment and accessories brand, Reach. The company is GlobalBees’s second investment in the sports category.

Sumeet Ubhrani and Sonal Menghani founded Reach in 2013 as a fitness equipment company that aimed to promote exercise at home by renting out equipment and other accessories. Today, the company sells workout equipment, such as weights and dumbbells, commercial gym equipment, leg massagers, and other accessories.

Within a couple of years, Reach has gained a huge market share across the online marketplaces and has created a strong base of over 5 lakh customers across India. The brand enjoys the biggest network of after-sales service technicians and is focused on building products at an affordable price range for every target product category.

The announcement comes at a time when the Indian sports and fitness goods market reached a valuation of $3,994.8 million in 2020 and is expected to grow at a CAGR of 8.9 percent during 2022-2027.

Nitin Agarwal, CEO, GlobalBees, said, “There has been an increased use of smart machines and workout equipment as people’s outlook towards health and fitness has changed considerably since the COVID-19 outbreak. Reach has a strong growth trajectory, and we are confident to further establish them as a top-selling fitness brand. We plan to collaborate closely with the co-founders to make fitness more accessible, enjoyable, and convenient.”

Sumeet Ubhrani and Sonal Menghani, Co-founders, Reach, said, “We are excited to partner with GlobalBees on our journey to create India’s top fitness company with a customer-first approach. GlobalBees is a recognized name in building digital-first brands. With their expertise in scaling brands, we’ll be closer to our vision to provide a world-class fitness experience to our customers while focusing on product innovation.”

READ MORE: GlobalBees Invests in Segment Leaders - The Butternut Company, Mush and Strauss

GlobalBees now has twelve brands in its portfolio, including The Better Home, andMe, Prolixr, Absorbia, Yellow Chimes, HealthyHey, Rey Naturals, Intellilens, The Butternut Company, Mush, and Strauss. The company now has a well-rounded portfolio across homecare, beauty, and personal care, nutrition and health, fashion jewelry, intelligent eyewear, and sports and fitness categories.

In the next three years, GlobalBees is looking forward to investing in 100+ brands across verticals, including fast-moving consumer goods (FMCG), sports, home organization, and lifestyle.

 

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Mamaearth Ropes in Samnatha Ruth Prabhu as Brand Ambassador
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Mamaearth Ropes in Samnatha Ruth Prabhu as Brand Ambassador
 

Mamaearth, the fastest growing FMCG brand in India, introduced celebrated actor and youth icon, Samantha Ruth Prabhu as the new face of the brand. 

She will be endorsing skincare products while advocating choosing the goodness of natural ingredients. Through this partnership, Mamaearth intends to anchor its presence in the southern market, along with strengthening its position nationally.

Mamaearth is a purpose-driven brand for millennials who believe in choosing goodness for themselves and the environment. Mamaearth believes that goodness starts with the small choices each of us makes every day. The brand continues to live up to this belief by using only the best of nature and no toxins or harmful chemicals in their products. 

They are animal cruelty-free, plastic positive, and have launched the Plant Goodness promise, as well. As part of this, the brand links every order made on their website to a tree they plant and is set to plant 10 lakh+ trees by 2025.

Samantha Prahu is known for her strong, independent persona and has touched millions of hearts with her positivity and fervor towards life. Her grace and goodness are infectious and is known to speak her mind. Hence, she is the true embodiment of ‘Goodness Inside’. 

Ghazal Alagh, Co-founder and Chief Innovation Officer, Mamaearth, said, "Being a brand for millennials and driven by the purpose of goodness, we wish to partner with people who resonate with our philosophy of ‘Goodness Inside’. Samantha represents the ideal youth, driven by ideals and purpose, and we strongly feel she will be able to support our purpose across India, especially the south Indian markets. "

 

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[Funding Alert] Zama Organics Bags Undisclosed Amount as Part of Pre-Series A Funding
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[Funding Alert] Zama Organics Bags Undisclosed Amount as Part of Pre-Series A Funding
 

Zama Organics, an organic and clean eating brand has raised an undisclosed amount as part of its Pre-Series A round of funding. 

The round was led by marquee angel investors like Ajay Kaushal (BillDesk), Arjun Lamba (Guardian Advisors), Jay Mehta (Mehta Group) among others. 

With the current capital raised, the company plans to focus on further building the brand, expanding its geographical footprint, and strengthening its network along with technological implementation and hiring.

Founded by Shriya Naheta Wadhwa, Zama Organics focuses on building a farm-to-table supply chain for organic and natural vegetables, fruits, groceries, and artisanal food items. Through a widespread network of farmers and artisans, Zama has gained recognition for being a trusted and authentic food brand. Over the last 12 months, the brand has exhibited strong growth metrics that speak of its capability as an emerging player. 

With impact at its core, Zama’s vision is to spearhead a collaborative organic movement for Indian farmers, artisans, and consumers and create a healthier tomorrow by raising awareness of the benefits of clean produce.

Shriya Naheta Wadhwa, Founder, Zama Organics said, “Zama Organics aims to make healthier and cleaner food products widely available to Indian households. With the current round of funding, we plan to take this vision further and thus build a brand that is synonymous with authentic produce celebrating India’s diverse agricultural landscape. The goal is to expand our reach beyond the current regions through a robust supply chain network and strengthen our community of farmers, thus building a strong presence in the industry.”

Zama Organics has a large network of farmers and artisans PAN India and is currently fully operational in Mumbai, with aims to expand to Bangalore, Delhi, and Pune among other cities.

 

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[Funding Alert] Life and Pursuits Raises $5,00,000 in Angel Funding
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[Funding Alert] Life and Pursuits Raises $5,00,000 in Angel Funding
 

Life and Pursuits, a direct-to-consumer (D2C) Ayurveda Beauty brand, has raised $5,00,000 from angel investors. 

The homegrown brand operating in the niche of certified organic and authentic Ayurveda caters to the increasing demand for natural and safer products across the globe.

The brand’s first angel round saw participation from prominent angel syndicates Supermorpheus (led by Sameer Guglani) and Eagle10 Ventures (led by Prashant Pansare) apart from leading angel individuals such as Pankaj Agrawal (IndiaMart promoter family), Madhup Agrawal (IndiaMart CXO), Tarun Matta (Founder iimjobs.com, acquired by Naukri.com) and Ankur Singla (Founder Tapzo, acquired by Amazon Pay). The round also included a few international investments. 

The brand was founded by Mudit Consul (an alumnus of Harvard Business School and Indian Institute of Management) along with his wife, Aditi Consul in 2016. Manshu Aneja (an alumnus of the Indian Institute of Technology, Guwahati) and Mani Agrawal are the other co-founders. 

Mudit Consul, Founder of Life and Pursuits said, “Life and Pursuits is in an exciting phase of growth with increasing demand across the globe and high repeat transactions. With this round, we will be growing our products range and enhance global footprint by launching D2C in the key markets of the US, UK, and EU. Our USP has been the high trust and authenticity of our products and we will be investing in building this further to become a market leader for Organic Ayurveda beauty and wellness products.” 

Sameer Guglani of Supermorpheus stated, "When we initially interacted with Mudit and Life and Pursuits, what stood out for us was the deep knowledge and commitment along with the long-term orientation and vision of the team. We believe that there is a massive opportunity in the global market for Indian products that are created with attention to quality and design."

Prashant Pansare of Eagle10 Ventures said, “The global demand for natural and organic beauty products is soaring, Eagle10 Ventures is excited to join hands with Mudit and team to build a highly trustworthy, authentic organic product brand globally.” 

 

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[Funding Alert] Bombay Shaving Company Bags Rs 50 Cr from GII
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[Funding Alert] Bombay Shaving Company Bags Rs 50 Cr from GII
 

Personal care and hair removal brand, Bombay Shaving Company (BSC) has raised Rs 50 crore from Gulf Islamic Investments (GII), as a follow-on to its Rs 160 crore Series C led by Malabar. 

This takes the round size to Rs 210 crore. The round comes 11 months after the company raised Rs 45 crore from Reckitt, a global FMCG giant in the health, hygiene, and nutrition space. The company is uniquely capitalized with two global, strategic giants – Colgate Palmolive and Reckitt on their cap table. 

Pankaj Gupta and Mohammed Alhassan, Co-Founders and Co-CEOs, Gulf Islamic Investments (GII) said, “We love the company’s focus on hair removal and personal care as a category. It is a deep market, there is a first-mover advantage and the company has demonstrated strengths in building innovative products. We are thrilled to partner with Shantanu and the team.”

Bombay Shaving Company (BSC) plans to scale operations to Rs 500 crore top line with an omnichannel presence in the next two years and will deploy the funds towards expanding its portfolio of personal care and hair removal products. GII will also be strategically positioned to provide access to GCC markets in addition to the already existing domestic market expertise the company has attained.

Launched in 2016, BSC started as a premium, D2C, experiential shaving regimen brand and has since expanded into diverse hair removal categories. In 2020, BSC forayed into women’s hair removal with their brand ‘Bombay Shaving Company – Women’ which now accounts for nearly 25 percent of the total business. BSC has a rich portfolio of over 100 SKUs – comprising hair removal products for both men and women. The list includes shaving regimens, trimmers, beard products, razors for women, wax strips, hair removal creams, and other personal care products and accessories. BSC has served over 3 million customers across channels in the six years of its existence. With a finger on the pulse of customers, the brand is seen to be conscious, sensitive, and responsible. 

READ MORE: [Funding Alert] Bombay Shaving Company Raises Rs 160 cr in Series C, Eyes to Further Raise Rs 300 cr

Shantanu Deshpande, Founder CEO of BSC said, “We are delighted to have GII join our cap table. We are singularly focused on building a brand that owns hair removal and personal care. As we scale from Rs 150 crore to Rs 500 crore and Rs 1,000 crore, we needed an investor group that could guide us on building an IPO-able company. Interactions with GII were always focused on the right things – customer, product experience, and team quality.”

This series C is the 6th round of financing for the company that counts Reckitt, Colgate Palmolive, Sixth Sense Venture Partners, and industry powerlifters (including former vice-chairman of TCS S Ramadorai and 16 senior partners from McKinsey and Company) as investors. 

 

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