Home-grown FMCG company CavinKare on Friday announced the launch of its brand ‘SaaFoo’ for vegetable, fruit and meat washes in an easy-to-use sachet format. The newly- launched brand will house two exclusive products under its umbrella — ‘SaaFoo Veggies and Fruits Wash’ and ‘SaaFoo Meat Wash’.
“We have brought brand SaaFoo vegetables and fruits wash in sachet format to support our consumers in the way food is cleaned," company director and CEO, Venkatesh Vijayaraghavan said. "We felt the need for developing a specific wash for meat and seafood keeping in mind their rigorous wash routine so that consumers can consume their food with a lot more confidence during these times", he said. Besides retailing the products in sachet format, the company said the SaaFoo brand would also be available in 500ml packs.
SaaFoo veggies and fruits wash is priced at Rs 99 for 500 ml while 500 ml SaaFoo meat wash would cost Rs 120 and available at retail outlets and e-commerce platforms, it said.