Charles & Keith Appoints First-Ever Global Brand Ambassador

Krystal - known for her keen sense of fashion, the multi-hyphenate who was a member of the K-pop girl group f(x), is the embodiment of the modern-day woman, who strives to be the most authentic version of herself.
Charles & Keith Appoints First-Ever Global Brand Ambassador

Charles & Keith, the go-to label for footwear, handbags, and accessories on the cutting edge of fashion, appointed actress and singer Krystal as its first-ever global brand ambassador, continuing its vision to empower women around the world to express themselves freely through fashion.  

Known for her keen sense of fashion, the multi-hyphenate who was a member of the K-pop girl group f(x), is the embodiment of the modern-day woman, who strives to be the most authentic version of herself.

The ambassadorship kicks off with Krystal fronting the Spring 22 campaign, which highlights this season’s key footwear and bags styles from the Blooming Spring collection: Where fresh floral motifs, delicate pastels, and bright splashes of colors take center stage. 

Both friends and fans alike can also expect exclusive video content, where the talented multi-hyphenate will showcase her different sides and address burning questions on all things fashion lifestyle.   

Keith Wong, Co-founder, Charles & Keith said, “Charles & Keith has always celebrated women, encouraging their expression of individuality and style through our collections. We’re thrilled to welcome Krystal, whose spirit closely aligns with our brand values, to the Charles & Keith family. Together, we hope to inspire women all around the world to showcase their personal style - fun, freely, and with a flourish.” 

The Charles & Keith Blooming Spring campaign for Spring 2022 featuring Krystal will launch in February 2022.

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