Cherise Strengthens Product Portfolio, Launches Jiffy's Brewdays

Cherise India Private Limited, a D2C tea, coffee, milk, and soups smart vending eco-system, set up by a 3rd generation tea sommelier Parimal Shah, has unveiled a new range of healthy and instant beverages under their brand - Brewdays. 

Made using premium quality ingredients, the beverages under Brewdays comprise a large variety of Instant Beverages, manufactured by Cherise at their ISO, HACCP, and GMP certified plant located in Pune, Maharashtra. 

Known popularly as Jiffy’s Brewdays, these farm-to-cup beverage formulations are made using natural ingredients and available in a large variety of popular flavors such as Indian Masala Chai, Cardamom Special Chai, Filter Kaapi Style Coffee, Herbal Turmeric Latte, Herbal Coffee, Herbal Lemon Tea, Lemongrass Tea, Himalayan Herbal Tea, Herbal Tomato Soup and many others!

Parimal Shah, Founder, and CEO, Cherise India Pvt Limited said, “Unlike most other Tea companies, Cherise comes from a family business of Legacy Tea farmers who understand ingredient science. Through our Jiffy’s Brewdays collection, we aim to offer a superior tasting range of beverages from across India, which can be prepared instantly, no matter where one is. Our formulations are made using natural ingredients and do not have any artificial ingredients in them!” 

Along with its vast assortment of beverages, Cherise has created its own proprietary and patented IoT and Android enabled Smart Vending Eco-System which is designed to vend only their beverages, making it an ideal printer-cartridge style business model.

“With the growing consciousness towards wellness, consumers are embracing a healthy lifestyle. Our formulations are made using natural immunity-boosting ingredients and are available in convenient single-serve sachets and also via our IoT-enabled Smart Vending machines. The beverages under our brand Brewdays can be made instantly in a jiffy and there is nothing more refreshing than a warm cup of goodness and well-being, made available instantly, on-demand in seconds,” he added.

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