Baby care brand Chicco has launched its e-commerce website aiming for a pan-India reach.
The new Chicco website offers a wider range of exclusive products from its different categories i.e. fashion, travel (strollers, high chairs, car seats), toys, cosmetics, and nursing in one place, the company stated.
Rajesh Vohra, CEO, Artsana India (Chicco) said, “With the same passion as ever, we are proud to continue designing innovative offerings in order to become a partner to every parent in their fantastic journey of parenting. The launch of the new website will be an amazing experience for every Chicco lover as they will now be able to shop all Chicco products in one place from the comfort of their home”.
The new-age parents want the best for their newborn but they don’t want to step out with their baby in this situation, the Chicco’s new storefront has been specifically designed to help parents easily find the products for all their needs.
Chicco has associated with experts like SalesForce, the world’s leading platform for seamless e-commerce experience; Increff, a well-known inventory optimization solution and Shiprocket, logistics software for the transmission of products.
Arun Kumar Parameswaram, SVP and MD - Sales & Distribution, Salesforce India, said, “We are delighted that Chicco has chosen Salesforce on its journey to effortlessly deliver a connected and digital customer journey. Leveraging our Commerce Cloud Platform Chicco can unify data, across channels with automation, AI, and impact customer experience with a single source of truth.”
Saahil Goel, Co-founder & CEO, Shiprocket, said, "We are happy to work with a high-quality brand such as Chicco in the next stage of their journey of D2C selling. Chicco's products are very well known in the market for their superior design and quality. Since Shiprocket's inception, we are committed to delivering the best customer experience and are sure that we will provide the same for Chicco's customer base as well"
Rajul Jain, Co-founder & CEO, Increff, said, "It feels great to be associated with one of the leading international brands. We look forward to creating a smooth warehousing experience for seamless inventory management and faster order fulfillment. Automating warehousing processes will enable Chicco to achieve incredible efficiency in supply chain operations and scalability from its e-commerce platform.”