Timios, a Bengaluru-based packaged healthy food brand for children, has forayed into maternity care FMCG products with the launch of ‘Mom-trients’, a range of 100 percent natural and organic packaged products for new and expecting mothers.
Under ‘Mom-trients’, Timios will offer a range of high nutrition and sugar-free energy bars and energy drinks that provide the required pre and post-pregnancy nutrition for both mother and baby.
In line with Timios’ philosophy to offer natural and healthy food products for babies and kids, this new range was conceptualized to focus exclusively on mother’s nutritional needs. Through ‘Mom-trients’, Timios aims to take care of the health of the baby by providing the required nutrition for an expecting and new mother. Mom-trients are made with 100 percent organic certified ingredients, carefully processed to retain maximum freshness, and curated with advanced formulae to ensure that it delivers balanced nutrition to both mother and the baby.
Commenting on the new range, Hima Bindu, Nutritionist, and Co-Founder of Timios, said, “At Timios, our focus has and always will be on the health of the children. In order to offer wholesome nutrition for babies and infants, it’s important that pre and post-natal nutritional needs of the mother are taken into account. This was the genesis for Mom-trients. Through this new range, we hope to positively influence the health of lactating and expecting mothers''
Mom-trients Energy Bar and Drink Mix is made using an advanced phytonutrients (plant-based) formula to nourish both mother and the baby. Products with rich phytochemical ingredients help manage postpartum conditions like soreness, afterpains, incontinence, hemorrhoids, hormonal changes, and weight gain.
Commenting on the new range, Aswani Chaitanya, CEO, and Co-Founder of Timios, added, “Foraying into maternity care food products was a natural progression from our current line of offerings. The new range aligns with our core philosophy of enhancing the health of children through the food they eat. The response we have received on our existing range has been overwhelming. We hope to receive a similar response for our Mom-trients range as well.”
In the last year, Timios has served over 1 lakh customers across platforms and received over 700+ orders, 3,000+ units on a daily basis, delivering PAN India. Timios has also acquired over 30,000 new customers in the last six months. The entire product range is available on its website and across all the major e-commerce platforms such as Amazon, BigBasket, Firstcry, Flipkart, and Grofers, and in 350+ kids/ baby stores and organic stores. In addition to this, a WhatsApp store was also launched to sell directly to consumers.