Children's Food Brand Timios Ventures into Maternity Care FMCG Products
Children's Food Brand Timios Ventures into Maternity Care FMCG Products

Timios, a Bengaluru-based packaged healthy food brand for children, has forayed into maternity care FMCG products with the launch of ‘Mom-trients’, a range of 100 percent natural and organic packaged products for new and expecting mothers.

Under ‘Mom-trients’, Timios will offer a range of high nutrition and sugar-free energy bars and energy drinks that provide the required pre and post-pregnancy nutrition for both mother and baby.

In line with Timios’ philosophy to offer natural and healthy food products for babies and kids, this new range was conceptualized to focus exclusively on mother’s nutritional needs. Through ‘Mom-trients’, Timios aims to take care of the health of the baby by providing the required nutrition for an expecting and new mother. Mom-trients are made with 100 percent organic certified ingredients, carefully processed to retain maximum freshness, and curated with advanced formulae to ensure that it delivers balanced nutrition to both mother and the baby.

Commenting on the new range, Hima Bindu, Nutritionist, and Co-Founder of Timios, said, “At Timios, our focus has and always will be on the health of the children. In order to offer wholesome nutrition for babies and infants, it’s important that pre and post-natal nutritional needs of the mother are taken into account. This was the genesis for Mom-trients. Through this new range, we hope to positively influence the health of lactating and expecting mothers''

Children’s Food Brand Timios Ventures into Maternity Care Products

Mom-trients Energy Bar and Drink Mix is made using an advanced phytonutrients (plant-based) formula to nourish both mother and the baby. Products with rich phytochemical ingredients help manage postpartum conditions like soreness, afterpains, incontinence, hemorrhoids, hormonal changes, and weight gain.

Commenting on the new range, Aswani Chaitanya, CEO, and Co-Founder of Timios, added, “Foraying into maternity care food products was a natural progression from our current line of offerings. The new range aligns with our core philosophy of enhancing the health of children through the food they eat. The response we have received on our existing range has been overwhelming. We hope to receive a similar response for our Mom-trients range as well.”

In the last year, Timios has served over 1 lakh customers across platforms and received over 700+ orders, 3,000+ units on a daily basis, delivering PAN India. Timios has also acquired over 30,000 new customers in the last six months. The entire product range is available on its website and across all the major e-commerce platforms such as Amazon, BigBasket, Firstcry, Flipkart, and Grofers, and in 350+ kids/ baby stores and organic stores. In addition to this, a WhatsApp store was also launched to sell directly to consumers.

Stay on top – Get the daily news from Indian Retailer in your inbox
Retail India News: Hindustan Coca-Cola Beverages Strengthens Industrial Footprint in Madhya Pradesh
Retail India News: Hindustan Coca-Cola Beverages Strengthens Industrial Footprint in Madhya Pradesh

In a strategic move reinforcing its commitment to Madhya Pradesh's economic landscape, Hindustan Coca-Cola Beverages (HCCB), a prominent FMCG player in India, has disclosed a Rs 350 crore investment in the state. This announcement, made during a meeting between the Chief Minister of Madhya Pradesh, Dr. Mohan Yadav, and a senior HCCB delegation, propels the company's cumulative investment in the state to over Rs 660 crore.

The capital injection will fuel the establishment of two cutting-edge manufacturing lines at HCCB's Rajgarh factory, dedicated to producing Affordable Small Sparkling Packs (ASSP) and Juice Tetra Packs. Beyond expanding manufacturing capabilities, this move is poised to make a substantial contribution to the state's economy. With a robust network of 149 distributors and 127,080 retailers, HCCB plays a pivotal role in Madhya Pradesh's retail sector, distributing approximately 10 million cases across 29 districts.

In reciprocation, the Madhya Pradesh Government has committed comprehensive support to expedite HCCB's procurement of necessary permissions, approvals, and clearances, aligning with the state's policies and regulations.

Himanshu Priyadarshi, Chief Public Affairs, Communications, and Sustainability Officer at HCCB, stated, “This investment is a significant step in our journey with Madhya Pradesh - a state that is poised for growth and development. We see this as an opportunity to deepen our commitment and align our growth with the state’s vision. This is more than an expansion of our business operations; it is about reinforcing our roots in a state that is key to our market strategy and a hub for innovation. We envisage this project as a catalyst not only for regional economic growth but also as a conduit for nurturing local talent, thereby contributing to the socio-economic progress of Madhya Pradesh.

Having invested over Rs 311 crore in Madhya Pradesh since 2000, including recent expansions in 2022 and 2023, HCCB has consistently demonstrated its commitment to enhancing production capabilities and supporting the local economy. This latest financial commitment not only cements its industrial presence in the state but also aligns with HCCB's dedication to delivering innovative and high-quality products to consumers in Madhya Pradesh.

HCCB's engagement in Madhya Pradesh transcends business investments, extending to Corporate Social Responsibility (CSR) initiatives. These projects focus on water rejuvenation, skill development, and sustainable agriculture. Notably, the initiatives have impacted 1200 youths in sales and marketing training, 1500 women in digital and financial literacy, and over 100 farmers in adopting sustainable agricultural practices. Additionally, HCCB has facilitated the installation of water ATMs and Smartboards, contributing to community resources.


Next Story
Also Worth Reading