SMOOR, a leading Bengaluru-based luxury chocolate brand has revealed its plans to launch exclusive brand outlets in Chennai.
A brand that crafts the ultimate indulgence experience with couverture chocolates is going to enter the ultimate gateway to the rest of South India.
The inaugural SMOOR store in the city will open its first boutique store on October 23, with an entire range of unique, delectable chocolates, cakes, pastries, and macaroons available in a bouquet of flavors on smoor.in.
At present, SMOOR is focusing on entering the Chennai market through Direct-to-Consumer (D2C) model and expanding its presence by opening offline stores in the near future. Dessert lovers in the culturally-rich city of Chennai will be able to taste the delightful, unmatched True Chocolate and Dessert experience that SMOOR has to offer.
With a 30-35 percent repeat purchase across all its markets, SMOOR is set to replicate this success with its launch in Chennai. With the eventual launch of its offline stores in the city, the brand is planning to clock sales to the tune of Rs 2 crore in 3-4 months. SMOOR’s expansion into the Chennai market will also lead to significant job creation in the region. The brand will onboard local talent across customer service and operations verticals along with chocolate and pastry chefs.
Vimal Sharma, Founder & CEO, SMOOR said, “We have always received rave reviews from people in Chennai who visit our outlets in Bangalore. We also regularly receive several requests from people to expand our services to Chennai as they want to experience SMOOR in their own cities. Needless to say, we couldn’t be more thrilled to finally launch the beautiful city of Chennai. We will offer the best of our product portfolio and we believe that our customer base will revel not just in the deliciousness of our unique offerings but our sublime customer service.”
Chocolates are increasingly becoming a preferred snacking product. In fact, studies have shown that dark chocolate without added sugar and additives is indeed a treat that supports good health.
Whether it’s office conferences, long, tedious meetings, or just a healthy time-pass snack, SMOOR offers a variety of flavorsome snacking chocolates that consumers can take according to the occasion. Now, this amazing experience will be readily available for the residents of Chennai.