Chogori India Retail Limited Expands Offline presence, Opens Flagship Store in Bengaluru

The brand crafts outdoor gear fortified with industry-leading technologies and is 'tested tough' before reaching the end consumer.
Chogori India Retail Limited expands offline presence, Opens Flagship Store in Bengaluru

Chogori India Retail Limited (CIRL) has opened doors to the flagship store of Columbia Sportswear at 100 Feet Road, Indiranagar, Bengaluru. The launch evening witnessed the presence of Priyanka Mangesh Mohite, the first Indian woman to climb Mt. Annapurna, Mt. Makalu, Mt.Everest, Kanchenjunga, and Mt. Lhotse.

Ankur Bhatia, CEO, Chogori India Retail Limited. (CIRL retails Columbia Sportswear) said, “With the advent of our fourth store in Bangalore and the largest one in India, we aim to be the game changer and known as the best outdoor sportswear brand in India. The industry is witnessing a rapid growth projection and the enthusiasts need gear that are backed by superior technology and can withstand extreme conditions.

Spread across 2500 sq. feet, the Indiranagar store is designed to offer a first-hand and top-of-the-line experience to the consumer with the widest range of top-notch gear for outdoor enthusiasts. The brand crafts outdoor gear fortified with industry-leading technologies and is ‘tested tough’ before reaching the end consumer.

Columbia

The interactive evening was followed by the in-person session with trekking experts and enthusiasts Mamatha and Niranjan, Co-Founders, and Bangalore Adventurers. The shift towards activities like trekking, hiking, mountaineering, and rock climbing are at the forefront now making these sports more than just hobbies. 

The brand aims to cater to this discerning audience by providing them with the right equipment, accessories, and clothing required to face unexpected and challenging landscapes and weather conditions. Columbia’s latest sportswear collection is fueled by technological philosophies - Warm, Dry, Cool, Protected. The technologies such as Omni-shade, Omni Freeze Zero, Omni Wick, and Omni Tech give one protection against the sun, keeps one warm, cool, and dry while being active outdoors.

The brand has a consistent strategy of expanding its retail presence in India and they are planning to open stores in Lucknow, Mangalore, Indore, Mumbai, Ahmedabad, Jaipur, etc, in 4-6 months. Bhatia said, “The Chogori family is working towards building a network of stores attempting to bring closer the adventure chasers and gear that is used globally”. It is also focusing on strengthening its digital presence with a dedicated online portal for outdoor sportswear products.

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