Chennai-based CHOSEN® has launched six mineral-based sunscreens under the banner of SAFESCREEN™ recently meant to suit Indian skin types. The sunscreens have 80-90 percent natural ingredients and the entire range is currently available in the online stores and at the flagship CHOSEN Store located in Chennai.
The SAFESCREEN™ sunscreen range is named after landmarks, monuments, rivers, and the famous Marina which is an ode to the city of Chennai. The first product is named Teesta, which contains Silymarin, a plant-based antioxidant proven to reduce Acne; Charminar, which contains Pycnogenol, a powerful antioxidant with anti-aging and blue light protecting properties; Munnar which contains Polypodium leaf extracts which are suitable for people with hypo and hyper pigmentary skin conditions; Brigade Road, a pregnancy and nursing-safe sunscreen; Madras Marina and Besant.
Punitha Vijayakrishnan - Head of Outreach Marketing, CHOSEN said, “Sunscreen is a must for everyone for it is the foremost product to protect the skin against harmful UV Rays and sun-induced aging. Incidentally, dark skin is more prone to pigmentation and uneven skin tone than light skin. So, it is imperative that one should pick up sunscreen as their first product and then other cosmetics."
CHOSEN believes in the concept of less is more. The ingredients are minimum with maximum benefits and efficacy. From ingredients to packing, CHOSEN is one of the very few brands across the globe to have sunscreen in eco-friendly glass bottles.
Mineral sunscreens are the safest when it comes to sunscreens, but many prefer a chemical or hybrid sunscreen as mineral sunscreen leaves a white cast on the skin after its application.
SAFESCREEN™ though a mineral sunscreen, does not leave any white cast when applied as it has carefully chosen natural ingredients. Some of these mineral sunscreens come with natural tints. CHOSEN's sunscreens is a dream come true product for mineral sunscreen lovers.
The sunscreen only contains zinc oxide as the UV filter, which is GRASE –I (Generally Regarded As Safe and Effective) certified by US FDA. It has 80 percent-90 percent natural content, high SPF perfect for Indian skin types ranging from 30 to 50+ and a high PA of ++++ rating. The PA ++++ factor is very important for our Indian skin types to prevent pigmentation, which is the primary sign of aging. These sunscreens are also durable, water and sweat resistant from 6 to 8 hours, preventing sunburn and pigmentation, and are ideal for sensitive skin types.