Chumbak has collaborated with Unicommerce to offer a seamless shopping experience to its patrons across India. The company has integrated its 70+ exclusive brand stores, marketplaces, and brand website on a Uniware omnichannel platform to capitalize on its online growth and further develop a strong relationship with its customers.
Chumbak will be leveraging Unicommerce technology to ensure a flawless digital shopping experience for its customers.
The Unicommerce platform will enable Chumbak with a single dashboard to have a centralized view of orders and inventory by merging all offline and online sales channels, along with providing an AI-based robust order allocation engine to significantly reduce the order fulfillment time and enhance the customer experience.
Speaking on that partnership, Vasant Nangia, CEO, Chumbak, said, “We are delighted to have Unicommerce, as our Omnichannel solution provider. Chumbak is a globally inspired home and lifestyle brand and has successfully built a community of young Indians who love products with a modern aesthetic and are inspired by global culture. Since our inception, we have put customer satisfaction at the center of all that we do. Our online sales have been rising rapidly, and have accelerated with the pandemic, so there couldn’t have been a better time for us to go omnichannel! With our partnership with Unicommerce, we have integrated our offline and online sales channels to offer a great unified shopping experience to our customers irrespective of where they interact with Chumbak.”
The Omnichannel solution by Unicommerce is integrated with Chumbak’s current ERP Microsoft AX to ensure full visibility of the operations across the entire supply chain.
Kapil Makhija, CEO, Unicommerce, added, “We are enthralled to partner with Chumbak and enable them with technology for their omnichannel journey. We can say with confidence that the impact of Omnichannel solution will be visible across verticals with improved operational productivity, optimum utilization of inventory, faster delivery, strong business growth along consistent customer experience. Our solutions will help Chumbak to meet the rising online demand thereby solidifying their position as the favorite brand for a modern Indian consumer looking for a colorful product with modern aesthetics.”