Clensta International, an IIT Delhi partnered start-up venture and curator of Waterless Technology, has launched its online store with an aim to shift its focus from B2C and B2B2C sales channels to D2C. The move has been initiated post the research done on the shift in consumer behavior and market trends as well as the wave of digitalization that has taken over the market since the pandemic.
“To cope up with the losses during the pandemic and the subsequent lockdown and to increase sales, a shift to D2C is an amendment to survive in the race. Moreover, brands like us that relied on storefronts to connect goods and services with consumers had to consider an omnichannel strategy to accelerate a direct-to-consumer (D2C) approach. By focusing our efforts towards D2C, we will be able to connect with consumers via online channels and in turn, re-ignite the growth that may have been stunted during this unprecedented time,” said Puneet Gupta, Founder, and CEO, Clensta International.
The brand believes that an omnichannel experience can help drive sales as customers have more choices in terms of where they can shop according to their convenience. As a result, the customer engagement and their experience with the brand and its service will be much better and interactive. By increasing customer engagement, it’s expected to see a significant increase in the ROI, also taking into consideration ways and methods to ensure consistency across all channels. Also, this will be an effective solution to utilize workflow and lifecycle stages which means products are never released with missing information.
With this particular move, Clensta International hopes to take the revenue stream to US$ 2 million in the following year.
Besides its own online website, Clensta products are also available on leading e-commerce portals like Amazon, Flipkart, Snapdeal, Shopclues, and Paytm Mall.
Clensta is a personal care and home care start-up, founded in 2016 and offers a range of 28+ products in its portfolio.