Clothing Brand 'The Ukkiyo Life' Launches Online Operations
Clothing Brand 'The Ukkiyo Life' Launches Online Operations

'The Ukkiyo Life', an urban clothing line for women, has launched its online-only brand’s website. The website is set to revolutionize the boring work-from-home outfits and will bring a thrilling shopping experience for women at their fingertips.

Ukkiyo in Japanese means ‘urban lifestyle’, and the brand’s entire rage is a literal manifestation of providing a range of classy, comfy, and chic outfits for women on the go. The outfits are designed to represent a modern, flamboyant, independent woman who exudes confidence. Simultaneously, Ukkiyo also celebrates uniqueness and strives to create versatile pieces to suit the dynamic needs of a woman.

What stands out in these modern days and multifaceted clothing options is that it is entirely environment-friendly and harmless to your skin. Right from the designing part to the manufacturing, Ukkiyo's complete processes are green and clean. The motto of the brand is 'We care for you'. The product manufacturing is purely from previously used materials to reduce carbon footprint, thus setting an example of sustainable fashion.

Priyanka Jain, Co-Founder & Lead Designer, The Ukkiyo Life, said, “The most common issue that I have found with international fast fashion brands is that the designs and patterns are pretty great, but the outfits sometimes don’t fit our conventional dressing styles. The modern, active and independent woman needs something that can morph three outfits into one and give her the freedom to work, play, and party in the same dress she put on in the morning while being affordable. That’s the void we plan to fill in the ladies' wardrobes Also, dresses fitted with pockets give a lady the mobility she needs to maneuver freely throughout the day. That is my motivation and goal when it comes to my line of designing.”

The Ukkiyo Life is a one-stop-shop for all women.

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Retail India News: How Homes R Us Intends to Engage Customers
Retail India News: How Homes R Us Intends to Engage Customers

Homes R Us has forged a partnership with MoEngage, a marketing automation and customer engagement platform with headquarters in Bengaluru and San Francisco. The collaboration aims to bolster Homes R Us' connection with customers, comprehend their requirements, and offer tailored experiences that resonate deeply with them.

Established in 2003, Homes R Us boasts 24 stores across the Middle East, recognizing the pivotal role of meaningful customer interaction within the retail sector. Through MoEngage, Homes R Us intends to furnish personalized recommendations, craft targeted promotions, and dispatch timely notifications across various customer touchpoints, thereby amplifying satisfaction levels and fostering enduring loyalty.

"MoEngage emerged as our preferred choice owing to its comprehensive insights-driven engagement platform, enabling us to customize our interactions with customers based on real-time data and analytics," stated Priyanka Juneja, Digital Marketing Manager at Homes R Us.

With MoEngage onboard, the brand endeavors to enhance customer retention and lifetime value. Additionally, it aims to achieve tangible bottom-line growth by refining conversions, mitigating churn, and maximizing revenue streams through refined engagement tactics.

"We are excited to serve as the proud martech partners for Homes R Us. The brand has consistently prioritized a customer-centric approach, and through our collaboration, we aspire to fortify this commitment," remarked Sweta Duseja, Director of Customer Success at MoEngage.

Joining the ranks of over 1500 global enterprises spanning 35 countries, including Azadea Group, Commercial Bank of Dubai, Landmark Group, Apparel Group, Airtel, Ola, Oyo, and Mashreq, Homes R Us entrusts MoEngage to deliver a seamless experience across diverse devices and interaction points.


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