Clovia Adds Body Washes to its Personal Care Range 'Clovia Botaniqa'
Clovia Adds Body Washes to its Personal Care Range 'Clovia Botaniqa'

Clovia, an Indian brand for women’s innerwear, loungewear, and personal care, has introduced an array of body washes under its personal care range, Clovia Botaniqa. Available in twelve variants, the range of body washes in the refreshing aroma is made of natural ingredients.

The twelve unique formulations of body washes have natural cleaners and an enhanced fragrance that leaves the skin soft and nourished. These body washes are made with the goodness of aloe vera, teak wood, green tea, pomegranate, blueberries, apples, basil extracts, shea butter, moringa, lavender, and ayurvedic ingredients like mulethi, turmeric, neem, etc. The natural and enriched extracts of these ingredients rejuvenate and restore the elasticity of the skin, ideal for all skin types.

Clovia Botaniqa body washes are enriched with the goodness of the essential oils that provide a relaxing and soothing effect to the skin. Starting at a range of Rs 400, each body wash comes with carefully picked ingredients and nourishes different skin types. These body washes also come in mini packs ideal for travelers. As a conscious effort, all these body washes are free of chemicals, toxins, paraben, or sulfate to maintain healthy and nurturing skin.

Clovia Adds Body Washes into its Personal Care Range 'Clovia Botaniqa'

Speaking on the new addition to the Botaniqa range, Neha Kant, Founder, Clovia, said, "With our Botaniqa range, we wanted to bring back the old granny’ regime of skincare by using all-natural products. Body washes are an extension of our range that is carefully curated to the needs of today’s new women. From picking the ingredients to sizing, comfortable packaging all have been kept in mind to deliver the ayurvedic goodness for nourishing, soothing, and moisturizing the skin with natural ingredients."

The Clovia Botaniqa range encapsulates varied choices from oils, body butter, face washes, face masks, shampoos, conditioners, to serums. Carefully curated for the needs of women and new moms, the range also offers solutions for the problems faced during and post-pregnancy such as hair-fall, tired/ dull skin, stretch marks, dryness, acne as well as stress. The latest range is available on Clovia's website and its retail outlets. 

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[Funding Alert] Salty Bags Rs 5.4 cr from Marquee Investors
[Funding Alert] Salty Bags Rs 5.4 cr from Marquee Investors

Salty has successfully raised Rs 5.4 crore in a recent funding round, securing support from marquee investors: Anicut Capital, All in Capital, Suashish Diamonds, JK Group, and other investors.

Founded with a vision to redefine fashion jewelry, Salty has rapidly become a beacon of style, resonating with consumers seeking distinctive and expressive accessories. This recent funding milestone not only highlights the brand's growing popularity but also signifies a new chapter in Salty's journey. The funds will be strategically used to foster team expansion and launch a new product range, as the brand continues its mission to provide high-quality and affordable fashion accessories to consumers.

"We are thrilled to have such experienced consumer space investors as partners. Their support speaks volumes about the potential that is there in this space and we are excited about the opportunities that lie ahead. This is not just a financial milestone; it's a testament to the hard work of our team and the unwavering support of our community. We aim to achieve 40 crore annual revenue run rate in 2024 and expand our design range to include over 3000 products,” said Kanishka Garg, Twishaa Gupta, and Sonaal Goel, Co-Founders of Salty.

We are excited to back Salty's vision of bringing high-quality and affordable accessories to Indian consumers. Salty has shown exceptional efficiency in its one-year journey. We believe that Salty has the potential to become a key player in the e-commerce and jewelry space. We look forward to collaborating closely with the Salty team to achieve their ambitious goals and contribute to their continued success," said Ajay Anand, Partner, Anicut Capital.

Ashish Goenka of the Suashish Group mentioned, "We were impressed by the team and think that this venture is aligned with the emergence of fashion accessories as a category today's generation is in tune with. The team has come up with unique designs which demonstrate that they have a pulse on what younger generations want."

With over a year under its belt, Salty has become one of India's fastest-growing accessories brands, having fulfilled more than one lakh orders. The brand's encouraging history is demonstrated by its approval into the Startup India Seed Fund program and a community of 100K followers on Instagram.

Salty is poised to strategically deploy the raised capital to fuel several key initiatives. These include recruiting for key positions, expanding channels, and fortifying the brand's digital presence with the release of an App, propelling them towards the ambitious milestone of becoming a 100-crore company in the next few years.


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