Clovia, one of India’s leading brands for women’s innerwear, loungewear, and personal care, has introduced an array of face serums under its personal care range, Clovia Botaniqa. Available in 8 variations, each product is dedicated to a specific skin concern and offers skincare solutions ranging from anti-acne, anti-aging, oil control, etc.
This latest category encapsulates a variety of face serums like Pure Silver Shine, 24K Pure Gold, Radiant, Retinol, Oil Control, Anti-Aging to Anti-Acne. These serums are enriched with natural extracts like orange peel oil, castor oil, watermelon, sandalwood, aloe vera juice, grape seed extract, beetroot, lychee extract, ashwagandha extract, and goat milk that cater to natural skin therapy like regulating oil production, acne prevention, boosting skin cell regeneration, reducing wrinkles & fine lines and gives a natural and healthy glow.
Serums are light-weight skincare formulations that absorb instantly into the skin by soothing the sensitive skin and protecting the skin from free radicals and UV damage. The serums are enriched with ayurvedic goodness and age-defying properties that lighten and brighten the face while keeping it nourished and hydrated.
On the launch of the latest range, Neha Kant, Founder, Clovia, said, “With Clovia Botaniqa we intend to offer complete skincare solutions enriched with natural and ayurvedic extracts to women & new moms. Taking inspiration from granny’s old secret for healthy and nourishing skin, our products strive to provide young women with easy formulations to their daily skincare regime which is 100 percent organic and convenient to apply. By introducing a wide range of face serums for all skin types, we are working towards providing a unique solution that nourishes, protects, hydrates, and moisturizes the skin.”
Clovia Botaniqa range encapsulates varied options from oils, body butter, face washes, face masks, shampoos, conditioner, and serums. Carefully curated for the needs of women and new moms, the range also offers solutions for the problems faced during and post-pregnancy such as hair-fall, tired/dull skin, stretch marks, dryness, acne as well as stress.
The latest range is available at Clovia's website and Clovia’s retail outlets starting from Rs 599 onwards.
Salty has successfully raised Rs 5.4 crore in a recent funding round, securing support from marquee investors: Anicut Capital, All in Capital, Suashish Diamonds, JK Group, and other investors.
Founded with a vision to redefine fashion jewelry, Salty has rapidly become a beacon of style, resonating with consumers seeking distinctive and expressive accessories. This recent funding milestone not only highlights the brand's growing popularity but also signifies a new chapter in Salty's journey. The funds will be strategically used to foster team expansion and launch a new product range, as the brand continues its mission to provide high-quality and affordable fashion accessories to consumers.
"We are thrilled to have such experienced consumer space investors as partners. Their support speaks volumes about the potential that is there in this space and we are excited about the opportunities that lie ahead. This is not just a financial milestone; it's a testament to the hard work of our team and the unwavering support of our community. We aim to achieve 40 crore annual revenue run rate in 2024 and expand our design range to include over 3000 products,” said Kanishka Garg, Twishaa Gupta, and Sonaal Goel, Co-Founders of Salty.
“We are excited to back Salty's vision of bringing high-quality and affordable accessories to Indian consumers. Salty has shown exceptional efficiency in its one-year journey. We believe that Salty has the potential to become a key player in the e-commerce and jewelry space. We look forward to collaborating closely with the Salty team to achieve their ambitious goals and contribute to their continued success," said Ajay Anand, Partner, Anicut Capital.
Ashish Goenka of the Suashish Group mentioned, "We were impressed by the team and think that this venture is aligned with the emergence of fashion accessories as a category today's generation is in tune with. The team has come up with unique designs which demonstrate that they have a pulse on what younger generations want."
With over a year under its belt, Salty has become one of India's fastest-growing accessories brands, having fulfilled more than one lakh orders. The brand's encouraging history is demonstrated by its approval into the Startup India Seed Fund program and a community of 100K followers on Instagram.
Salty is poised to strategically deploy the raised capital to fuel several key initiatives. These include recruiting for key positions, expanding channels, and fortifying the brand's digital presence with the release of an App, propelling them towards the ambitious milestone of becoming a 100-crore company in the next few years.
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