Clovia, one of India’s leading brand for women’s loungewear, innerwear, activewear, and personal care has been reaching out to modern Indian women with its effortless line.
The brand has been redefining the meaning of comfort and has recently launched its ‘Hello Kitty’ collection, an adorable and cute range of briefs and loungewear.
Clovia, through its countless innerwear and activewear range, has given every single woman the confidence to shun their inhibitions, love the body they’re in and flaunt their curves with panache. Embracing the Japanese pop culture icon ‘Hello Kitty’ within its latest loungewear collection is touted to be a winning move for the brand.
Since its inception, Hello Kitty has been loved by kids, teenagers, and young adults alike. In the fashion and apparel segment, Hello Kitty has been ruling the popularity charts for decades now. By introducing this new collection, Clovia has not only attracted a fresh bunch of customers but also paved the way for newer growth opportunities.
Neha Kant, Founder, and Director, Clovia said, “Over the years, Clovia has positioned itself as a brand that enables and empowers a community of bold, strong, confident, and active women who don’t shy away from expressing themselves yet stay true to the fashion that they’ve always believed in. The loungewear market is growing at an exponential pace and consumers are looking for a loungewear range that maximizes comfort yet sticks to its innovative style.”
“By launching the ‘Hello Kitty’ loungewear collection, we are giving our customers a range that caters to every age group and combines feel-good fashion and stylish essentials that our customers will love to adorn and flaunt. Known to be a regular fashion disruptor, Clovia is set to change the fashion ballgame with its new loungewear range and become a new category leader, “she added.
The newly-introduced collection blends the comfort of Clovia and the cuteness of Hello Kitty effortlessly. Every loungewear has a girly feel and comfort to it and is designed in pastel shades. Made from 100 percent cotton, the collection includes text and graphic print short nightdresses, sleep t-shirts, and top and pyjama sets that can be worn during a sleepover with your girlfriends or while casually lounging on a lazy Sunday evening.