Club Factory has crossed 100 million monthly active users (MAUs) in India following a strong surge in user adoption across India. The platform aims to on-board 100,000 local sellers in 2020.
The company has clocked 4x growth in orders received in 2019 on the platform as compared to the previous year, witnessing a sharp rise in traffic. Its current registered local seller base stands close to 30,000.
Vincent Lou, Founder and CEO, Club Factory said, “With our investment and efforts to enhance the user experience, we have managed to reduce delivery time by as much as 30% with average positive product rating going up by 40% in 2019. Returns or product exchange on the platform have dropped by almost 25%.”
“Moreover, our strength and excellence in listing high cost-efficient products have helped increase traction for Club Factory in tier-II and III cities, especially those of Uttar Pradesh, Telangana and Bihar. We are delighted with the faith reposed in us by our customers and will continue with our efforts to drive the e-commerce landscape in the country,” Lou added.
Focus on SMEs
In India, Club Factory is the only e-commerce player that does not charge any commission fee from sellers, offering a fair marketplace where both the sellers and buyers are benefitted.
The platform, with a focus on SMEs, is promoting qualified sellers by giving them increased exposure, in-depth Big Data trends analysis, end-to-end support and co-marketing campaigns to drive sales.
The company posted more than 700% growth (in terms of order volume) during its last Diwali Sale as compared to the previous year. It further witnessed over 600% YoY growth in the recently concluded Black Friday Sale in November, with more than 200 sellers clocking in over 15K orders per day.
Recently, Club Factory was featured as ‘Breakout Apps of 2019’ in App Annie’s State of Mobile Report. It has been the most downloaded shopping app on the Android platform globally over the last quarter, as per Sensor Tower’s Store Intelligence platform.
The e-commerce platform has also surpassed Snapdeal to become the 3rd largest shopping app (in terms of MAUs) in India since June 2019 after retaining #1 rank in Google Play Shopping App.