Colgate-Palmolive India has reported a 54.1 percent jump in its net profit at Rs 314.6 crore for the quarter ended March 31, 2021, helped by higher sales. FMCG major had posted a net profit of Rs 204.15 crore in the January-March quarter a year ago.
The company’s net sales went up by 20.2 percent to Rs 1,275.01 crore during the quarter under review, as against Rs 1,062.35 crore in the year-ago period.
Ram Raghavan, Managing Director at Colgate-Palmolive (India), said that the company continues to witness strong momentum across all categories.
"Our focused approach to executing our strategic initiatives has been instrumental in our continued abilities to sustain our growth momentum versus a year ago as well as on a sequential basis," he added.
Colgate India is leveraging the power of digital to reach more people. Social media is helping the brand transform its digital presence in a significant way. The celebrities associated with the brand have helped it exist and stay relevant on social media platforms. Celebrities have been driving the Colgate India narrative over the years in various forms. One can see brand ambassadors sharing the campaigns they feature in as well as Colgate amplifying the video ads made to promote the various products in its portfolio.
On the product innovation end, Colgate India collaborated with Barbie wherein they sell toothpaste and toothbrushes that are co-branded. It had leveraged social media to announce the partnership, share discounts, and amplify the availability of such products at online stores.