Blaupunkt has entered into an exclusive licensing agreement with homegrown contract manufacturer Super Plastronics to foray into the Indian market.
Under the licensing deal, the German consumer electronics brand’s manufacturing, branding, designing, packaging, and retailing supply chain will be handled by Super Plastronics. The products will be available to consumers on Flipkart.
Avneet Singh Marwah, the CEO, Super Plastronics, said, “Super Plastronics will invest more than Rs 200 crore in Blaupunkt in the next three years in technology and innovation. Apart from that, we are investing in a new manufacturing plant in Uttar Pradesh.”
“In the next three years, we are expanding our service center from 550 to 760 and also investing in warehousing in tier II and III cities to improve last-mile delivery,” he added.
The firm will strive to take Blaupunkt's huge legacy in audio to the smart television segment to compete against the Chinese smartphone brands that have ventured into television.
Marwah further stated, “Within two years, we aim to capture 6 percent market share of the Indian TV market and counter Chinese smartphone brands.”
In India, Super Plastronics is also the exclusive India licensee for Kodak and Thomson televisions and appliances.