Cosmos Beauty Goes Live with 43 SKUs on Bewakoof
Cosmos Beauty Goes Live with 43 SKUs on Bewakoof

Youth brand Bewakoof has launched Cosmos Beauty. With this, Bewakoof has entered into the fast-growing beauty market in India.

The name Cosmos comes from Cosmic as the product design, packaging and formulation are inspired from natural ingredients and minerals to create a unique solution. Under the Cosmos brand, 43 products ranging from day & night creams to aftershave to bath salts to serums will go live on Bewakoof and all marketplaces.

Bewakoof, which is known for its quirky self, is entering this new business segment with a refreshing range of products that will see unique formulations like Rose and Zinc for hydration gel, Avocado, and Vitamin C for anti-aging mask and Magnesium and Vitamin C for face moisturiser. 

Cosmos Beauty Goes Live with 43 SKUs on Bewakoof

Aditi Pai, Business Head, Cosmos Beauty, said, “We have been researching various beauty concoctions available in the market. While studying, we identified gaps that we could fill in by using minerals and giving them a twist with natural ingredients like pomegranate, hibiscus, and oats. Minerals are widely known for their curative properties if used in the correct proportions. Mineral-based beauty products are the latest innovation globally and we aim to bring the best of the cosmic universe to our customers in the form of Cosmos.” 

“While formulating the products, we have considered the changes in lifestyle, food habits, and working patterns. The entire range is curated to cater to the requirement of the urban market that is looking for healthy and safe beauty products,” she added.

Prabhkiran Singh, Founder and CEO, Bewakoof, stated, “As a brand, Bewakoof has carved its space in the minds and hearts of the millennials with its fashion range of apparel, backpacks, flipflops, and mobile covers. We understand our customers well, feel the solutions they need for different occasions, are a vehicle for their expressions, speak their language tone and tenor. We get them. Our track record and data show strong demand for differentiated beauty brands that have efficacy, fair price and don’t discriminate, who don’t propagate the idea of fair skin but address the problems for all skin types and concerns that prevent them from enjoying a healthy skin, hair, and body.” 

Cosmos Beauty Goes Live with 43 SKUs on Bewakoof

“We will be disappointed if we don’t hit Rs 100 crore in 18 months and we are quite confident of hitting Rs 500 crore in 4 years,” he further said.

Consumers will have an expansive list of products from creams, oils, facewash, bath salts, shaving cream, beard oil, shampoos, cleanser, moisturizer facemasks, and serums to select from. The price range starts from Rs 350 onwards. 

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