Croma Expands Offline Presence, Opens Mega Electronic Store at 'Reach 3 Roads', Gurugram
Croma Expands Offline Presence, Opens Mega Electronic Store at 'Reach 3 Roads', Gurugram

Reach Group, one of India's leading real estate development firms, is pleased to welcome Tata Croma which is opening its popular store at 'Reach 3 Roads' - Gurugram's first Modern Day high street. The senior leadership team of Tata Croma, Reach Group Chairman Harinder Singh Hora, and other industry leaders will all be seen in attendance during this special event.

Spread across 18000 square feet on the ground and the first floor, the Croma store has been specifically positioned to ensure footfall flows in from all sides. Apart from a huge frontage of almost 100 feet, the new store also offers great accessibility on the back of an interconnected lift and a staircase. 

Having sold 16,000+ products from over 550+ manufacturers in over 275 outlets pan India, Croma's arrival at 'Reach 3 Roads' is a testimony to the growing stature of the new-age high street. While the move will give Croma an opportunity to target the high-class residential catchment areas of Sector 70, it will also allow Reach 3 Roads to gain more visibility.

Harinder Singh Hora, Chairman of Reach Group, said, "The retail real estate sector has witnessed a major paradigm shift over the last decade. With innovation in the retail centre which includes retail design trends and shopping malls the focus is shifting towards satisfying consumers in specific life stages or lifestyles with common needs and interests. Our ambitious project gains more popularity and recognition, the arrival of Tata Croma at our modern high street marks a critical juncture in our growth trajectory.” 

One of India's leading retail stores, Croma has been credited for increasing the footfall in any shopping center. And, we have plans in the pipeline to have a similar effect on our state-of-the-art center. On the back of our growing success, we will continue to build on our legacy as trailblazers in the changing era of real estate by building more modern marvels like 3 Roads,” he added.

Apart from Croma, 'Reach 3 Roads' has leased 70 percent of the center to well-known brands including McDonald's, Lenskart, Starbucks, Chaayos, FirstCry, Stryker Bar, Sagar Ratna, and the Zigly Pet Experience Center among others. The encapsulating high street has a pipeline of multiple major brands like sports stores, an FEC-format bowling alley, a sports bar, plush dine-in restaurants, and reputed ethnic wear stores among others in coming months.

Nestled within a pristine location, Reach 3 Roads offers an awe-inspiring ambiance coupling strategic retailing with corporate sensibilities. The customer experience at the entrance, parking, and Boulevard is captivating, with color-coded comfortable parking, a medical room, wheelchair and stroller help, simple walks, a lift, and service lift in every wing, and stringent facility monitoring by its dedicated team.

Reach 3 Roads is the first organized high street of its kind with a built-in lease management system. Apart from this, the center does active marketing through My Gate, society organizations, social media, and more than 10–12 sizable events each year. In addition to this, the group also encourages school tours to teach young kids the value of money management.

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