Croma Plans to Expand in Eastern India

The brand looks to open up new outlets in states including Jharkhand and Odisha.
Croma Plans to Expand in Eastern India

Croma, the omnichannel electronics retailer from the Tata Group, is eyeing expansion in Eastern India and plans to open up new outlets in states including Jharkhand, and Odisha.

Avijit Mitra, CEO and Managing Director, Croma Infiniti Retail Ltd said the company made its foray in the Tata township of Jamshedpur, second in Eastern India after Kolkata and first in Jharkhand.

“We have finalized all formalities to open two more stores in Ranchi, Mitra said soon after Tata Steel CEO and Managing Director TV Narendra inaugurated its first electronics destination in Jharkhand’s Jamshedpur city recently.

Stating that Croma has enough potential in this part of the country, Mitra said “We have a plan to launch more stores in Jharkhand, Odisha, and Bengal.” “Currently, Croma has 265 plus stores in 90 cities across the country and we have a plan to take it 150 cities in the next three/four years including the Eastern region like Ranchi, Hazaribag, Dhanbad, Bokaro of Jharkhand,” he said.

“We have a special relationship with Jamshedpur and its citizen and opening of Croma store would further strengthen the relationship,” the Tata Steel CEO said. 

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