With a view to bolster its digital offerings in India and abroad, Cure.fit, India’s largest health & fitness company, has acquired Onyx, a California-based fitness company that is building the world’s smartest digital training experience.
Cure.fit’s acquisition of Onyx is a step towards improving its computer vision technology for its at-home fitness product and expanding its international business.
Onyx specialises in body tracking technology and personalisation of workout feedback. It provides highly accurate rep counts, form correction, and detailed performance tracking. Onyx is also one of the highest-rated apps in the fitness domain, was recently featured as 'App of the Day' on Apple’s App Store, and has seen rapid user growth over the course of the last year.
Cure.fit is India’s largest and most-funded health-tech company. Cure.fit recently launched in the US with its energy-meter tech wherein the phone camera tracks users’ movements as they try to follow guided content from trainers. Users can track their improvement, compete with their friends, post selfies, and follow their favorite trainers.
Commenting on the acquisition, Mukesh Bansal, Co-Founder, Cure.fit, said, “The 20s will be the decade of digital health. Onyx will accelerate our efforts towards building a hardware-agnostic AI-led platform that offers guided content on physical & mental wellness and nutrition all at the same place. Users will get a personalised experience with high-quality tech and human touch, and will be able to achieve their fitness goals from the comfort of their homes without spending on expensive hardware.”
Shamik Sharma, Head of Technology at Cure.fit, stated, “With this tech, our digital product will be very similar to attending a group class at a boutique studio or a personal training session in the gym. Users will get feedback on their movements and it will be a two-way interactive experience. We are integrating with all display devices like Apple TV, Chromecast, etc. and users can follow a variety of exercises like dance, HIIT, yoga, etc. from their home.”
While talking about the acquisition, Asaf Avidan Antonir, Co-Founder of Onyx, added, “Our mission at Onyx has always been to make truly personalized and connected fitness accessible to anyone. We are excited to be joining Cure.fit to contribute to this shared mission, and together bring incredible digital fitness experiences to a global audience even faster. High accuracy body tracking combined with studio-quality content will help us create a very differentiated experience for our users.”