- December 9, 2021 / 4 min read
Indian Retailer Bureau
The daily routine of millennials has been impacted due to their hectic schedule. As per industry data, 80 percent of adults fall short of their prescribed Recommended Daily Intake (RDI) of protein by 20g.
Since protein builds an individual’s entire body and also repairs its cells and tissues, it is important to consume adequate amounts of protein. For adding wholesome dietary goodness to the lives of Gen Y, Auric – a leading D2C Ayurveda brand – has launched its latest product, the plant-based Protein Powder with a unique Ayurvedic Protein Blend of Wheat and Pea Protein.
With the new launch, Auric has augmented its product line while helping combat protein deficiency shortfalls within the country. The company wants to raise awareness among people about the proper daily intake of protein and make it an indispensable part of their daily diet. Consuming proteins at regular intervals should not be linked solely to athletic needs. Rather, it is about improving the overall physique and increasing the body’s cell recovery.
Deepak Agarwal, Founder, Auric said, “We’ve always strived to introduce Ayurveda in the daily lives of millennials through bigger and better products. Our protein powder is yet another step in creating innovative and convenient lifestyle products by blending Ayurveda with the benefits of modern science. The protein powder will add immense value by providing natural food fortification and help Millennials meet their daily nutritional requirements.”
The protein powder is available in three delicious flavors – Dark Chocolate, Badam Kesar, and Vanilla Coffee. All three variants get their sweetness from unadulterated sulfur-free Sugar called Desi Khand - also mentioned in Ayurvedic texts.
“It is the simplest protein drink mix in the market since it is made with just four ingredients – Pea (Pisum Sativum), Wheat (Triticum), Desi Khand, and Natural Flavour. Since there are no chemicals, preservatives, emulsifiers, stabilizers, or other harmful ingredients, it is a clean product with pure natural nutrition,” Agarwal added.
The unique hassle-free Ayurvedic Plant Protein dissolves easily in milk and water without upsetting the stomach lining making it one of the safest and easily digestible proteins available over the counter.
Catering to their belief, Ayurveda for Millennials, Auric launched protein in single-serve sachets, making it extremely convenient to carry and consume on the go. Users can add an Auric protein sachet to water or milk as per choice and then consume it as a snack or breakfast. Every sachet contains at least 20g protein and 6g BCAA.