Expanding its presence in the retail business, 100 percent vegan and cruelty-free, homegrown personal care brand Brillare has recently launched its fourth exclusive retail outlet in Alpha One Mall, Ahmedabad.
With its foray into the offline space, Brillare eyes aggressive growth by expanding its pan India presence with more than 50 offline outlets by 2023. The brand has launched its offline stores in New Delhi, Mumbai, and Surat and soon plans to expand its presence in Baroda, Chandigarh, and Pune.
Brillare's science-backed concern-specific product range is formulated to deliver superior dermatology-grade results with real natural products. It proudly upholds the mission of formulating products with zero dilution promise that suggests their products are made with zero added water, zero chemicals, and zero preservatives. Some of their best-selling products in hair and skincare categories like Real Face Washes, Oil Shots, Power Drops, Face Toners and Ultimate Soothing Oil are available in zero dilution formulation.
Jigar Patel, CEO of Brillare, a formulation scientist, says, “Customers in India have evolved over the years and now prefer natural and organic products in their personal care. Our products are a testament to our extensive research, and we hope to reinforce our commitment to providing the finest quality products made with a blend of science and natural ingredients.”
“With the launch of our exclusive retail outlets, we are looking to bring back the refreshing human face-to-face interactions and provide touch and feel of the products to the end consumers. As the next steps, we intend to open 50 retail outlets by 2023, as well as increase our digital footprints by penetrating Tier II areas and pursuing global expansion opportunities," he added.
The brand has recently onboarded actress Vaani Kapoor as the brand ambassador for their all-natural hair oil range, reinstating the importance of the age-old concept of hair oiling. Brillare products are currently available for customers at premium salon chains, the official Brillare website, and leading e-commerce platforms such as Nykaa, Amazon, Flipkart, Purplle, and Tata Cliq.