D2C Brand Kwik Foods to Strengthen Product Line and Bolster Marketing Operations
D2C Brand Kwik Foods to Strengthen Product Line and Bolster Marketing Operations

Kwik Foods, D2C, and social commerce brand, has secured an undisclosed fund in its seed round from 9Unicorns, India’s first idea-phase accelerator VC fund. The round has also seen participation from LetsVenture.

Prabhleen Kaur, Co-Founder of Kwik Foods, said, “We believe that a kitchen is a place of joy, and when cooking is stress-free, the food is always honest and delicious. Our range of product offerings consisting of fresh, healthy, and easy-to-cook, food items falls in line with this belief. We are delighted to secure the support of 9Unicorns. We will leverage the capital infusion to strengthen our product line and bolster our marketing operations.” 

Founded by Prabhleen Kaur and Harshal Patel in 2020, Gurugram-based Kwik Foods is a D2C and social commerce brand that aims to disrupt India’s ready-to-cook space. 

Abhijeet Pai, Partner at 9Unicorns, stated, “The post-lockdown economy has highlighted the value of home chefs within one’s vicinity that one can rely on for safety, security, and above all, the flavor and trust of healthy home-cooked meals and Kwik Foods is primed to meet this burgeoning demand and capture the lion’s share of India’s ready-to-cook market. We are confident in the founding team’s ability to steer their startup towards success. We wish them continued success.”

Sunitha Ramaswamy, President, Early Stage, LetsVenture, added, “With home food consumption on the rise, consumers tend to look for different meal options. While work from home continues, consumers are also looking for quick and hassle meals without spending too much prep time. Hence, the reliance on ready-to-eat food items is surely expected to gain momentum. We are happy to be part of the Kwik Food family, as they now look to propel the ready to eat segment.”

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