Snitch, a fashion label for menswear has successfully witnessed 5x growth in FY 2021-2022. The fast-fashion brand curates must-have wardrobe essentials and aims to become an omnichannel platform to focus on a wide range of men’s fashion products. With its focused mission, the brand plans to cross Rs 50 crore in FY 2021-2022.
Incepted in the year 2019, the young brand aims to redefine the fashion industry with its cool and comfortable designs and has been flourishing with a commendable number of app engagements and downloads along with a tremendous rise in sales. Snitch has reached 100K+ successful app downloads within 60 days of its launch.
Snitch has been positioned as a leading fast-fashion brand as it is largely driven by its ability to keep up with rapidly changing fashion trends and showcase them in its collections in no time. The focus of the brand is to produce a larger number of styles than quantities of a few styles. The brand has added more categories in plus size and diversified its product range with athleisure, accessories, inner-wear, and fragrances. Snitch also enhances customer convenience with international shipping.
Siddharth R Dungarwal, CEO, Snitch said, “We are pleased to announce that Snitch has achieved positive growth in FY 2021-2022. With the success of our latest star-studded campaign with Salman Yusuf Khan, the brand has witnessed significant growth. We’re working on extensive marketing and product development strategies to redefine the future of fashion for men in India and to ride the road to success with even more exciting times ahead.”
On average, the brand has been producing roughly 3,000 styles per year as compared to producing more quantities per style. The brand keeps a close watch on how fashion is changing and evolving every day at the global stage and introduces the same into the Indian market in no time. The brand plans to introduce two new categories - innerwear, fragrance within the next 2 months. Snitch has been moving towards sustainability along with the introduction of packaging material made of corn husk and recycled corrugated boxes used for packaging.