D2C Startup Beco Aims to Expand to Tier II & III Markets
D2C Startup Beco Aims to Expand to Tier II & III Markets

Beco, an eco-friendly home and personal care D2C brand, is planning to expand its presence into Tier II and Tier III markets. Its offline presence spans 1,500+ stores in India.

Recently, the Mumbai-based startup has raised Rs 4 crore in a seed round, led by Climate Angels Fund and other investors including Titan Capital, Better Capital, Rukam Capital, Sequoia Sprout, and Richa Kar (Founder of Zivame). With the added capital support, Beco aims to quadruple its sales and encourage consumers to switch to sustainable living through its eco-friendly product range. 

Talking about this latest round of funding, Aditya Ruia, Co-Founder, Beco, said, “Our ultimate aim is to help every individual contribute towards saving the environment and to do so, we need to expand our distribution and customer touchpoints across cities. We are thankful to our investors, who are helping us to strengthen Beco’s positioning by encouraging us to continue to create eco-friendly alternatives to reduce the impact on our environment.”

D2C Startup Beco Aims to Expand to Tier 2 & 3 Markets

Anuj Ruia, Co-Founder, Beco, added, “One of the major challenges that came our way was managing the cost of raw materials and eliminating plastic from packaging. To tackle the problem, we have a sustainable production and packaging model in place, however, we believe the support from our investors will further accelerate our vision and build a stronger repertoire of sustainable products with zero-waste.”

Founded by Aditya Ruia, Akshay Varma, and Anuj Ruia in 2019, Beco is a 100 percent eco-friendly and zero plastic company. By adopting a sustainable production and packaging model, Beco has saved over 500 tonnes of plastic waste that could have been generated through the production and sales of the products.

Akshay Varma, Co-Founder, Beco, also spoke about why this funding matters to them. “Our goal is to provide affordable sustainable products for daily use and break the notion that eco-friendly products are expensive. Through this funding, we would be able to optimally invest in product development, distribution, and operations and take Beco to every household,” he said.

Beco’s impressive product profile boasts of a wide range of household items that are made using bamboo and cornstarch, and have no plastic components. From reusable kitchen towels, compostable garbage bags, to bamboo toothbrushes and travel kits, all of Beco’s products are chemical-free and non-GMO verified. Beco products are available on its website, e-commerce platforms like Amazon, Flipkart, Big Basket, and Nykaa among others.

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