D2C Startup Nyumi Expands Product Range
D2C Startup Nyumi Expands Product Range

Innovative wellness, Direct-to-Consumer startup Nyumi, conceptualized by entrepreneur Ananya Kejriwal Agarwal, entered the fast-growing Nutraceutical space, by launching critical products specifically formulated for the urban Indian woman. It is the first company to address the specific issues of nutrient deficiencies in Indian women through products that blend Indian herbs and Western ingredients in the form of vegan, gluten, and allergen-free gummy.

The initial product portfolio targets the most prevalent women-centric issues, like immunity, hair, skin, sleep, and urinary tract wellness.

With the second wave of the COVID-19 pandemic, issues of everyday immunity, wellness, and nutrition have become major concerns, driving explosive growth for the nutraceuticals industry, further aided by the boom in e-commerce with wellness being one of the largest and fastest-growing categories.

D2C Startup Nyumi Expands Product Range

Each product is a scientifically tested blend of the best of Indian and Western ingredients, where every ingredient is sourced with care. All ingredients are clinically researched, and multiple ingredients are even patented extracts. The new products are just the beginning of the overarching mission of the company to address some of the significant health issues affecting women, more so in the post-Covid-19 world.

Ananya Kejriwal Agarwal, Founder & CEO, Nyumi, said, "Nutrition should not be a compromise, and that is why I built Nyumi. We believe that science is not a linear process but an iterative journey. We have invested heavily in R&D for all of our products to ensure maximum efficacy and bio-availability while making delicious flavors. All of our ingredients have been tested not just for their nutritional benefits but also for the quality of their source, clinical reports, and compatibility with other ingredients. Our gummies blend time-tested Indian herbs such as Amla, Haldi, and Tulsi with Western nutrients like biotin and hyaluronic acid." 

These products are available on Nyumi's website, Amazon, and Nykaa.

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