Jayshri Gayatri Food Products (JGFP), one of the leading dairy product manufacturers in Central India, has now forayed into the B2C Indian domestic market with its dairy products brand ‘Milk Magic’. The company has a strong foothold in the B2B segment of domestic as well as export markets over the years.
Constantly delivering to the high-quality standards of the export markets and an overwhelming acceptance from the global consumers, JGFP saw a huge potential of penetrating the Indian domestic consumer market with a wide product basket under its brand ‘Milk Magic’ in the states like Madhya Pradesh, Chhattisgarh, Rajasthan, Orissa and Telangana among others.
The product range includes fresh and frozen varieties of Paneer, which is one of their most popular product offerings, Butter - salted and unsalted varieties, Pure Ghee variety, an assortment of Cheese, Khoya, and Indian sweets such as Gulab Jamun, Rasgulla, Rasmalai, and Kaju Katli.
Speaking about their foray in the domestic B2C market, Kishan Modi, Managing Director, Jayshri Gayatri Food Products (JGFP), expressed, “The household demand for dairy products saw an exponential rise due to the pandemic led lockdown imposed in India. However, due to the supply chain interruptions, many national brands were unable to fulfil this heightened B2C demand. We saw this as a huge opportunity to penetrate our dairy products range in the B2C domestic market as the consumer was now open to try out local/regional brands that were easily accessible to them during this period.”
“JGFP has been producing hygienic and high-quality dairy products acceptable in the overseas markets for over seven years. We were confident that the Indian consumers will like our products and as anticipated we started to get repeat orders,” he further added.
Milk Magic will be subsequently launched in Karnataka, Tamil Nadu, and Kerala, and later in phase 3, it will entre Maharashtra, Gujarat, Punjab, Jammu & Kashmir, Uttar Pradesh, Himachal Pradesh, and North Eastern states as well. The company has robust plans to build its own distribution channel with hubs at each City followed by retail outlets.
In its endeavor to produce hygienic and high-quality dairy products (taste, aroma & nutritive value) JGFP continues to invest in the latest technology of global standards. The company is setting up another new plant with modern dairy equipment for manufacturing of Salted Table Butter (2 MT Per Hour capacity), Mayonnaise (1 Ton Per Hour capacity), Table Margarine (1 Ton per Hour Capacity), along with a Cold Storage with 800 BPD capacity.
The growing demand for different dairy products in India is expected to provide an opportunity to expand a range of value-added products. The company continues to focus on modern processing techniques, building a modern supply chain, and marketing infrastructure for delivering high-quality requirements.