Given the rising consumerism in metros like Mumbai, DP Retail, a subsidiary of Darwin Platform Group of Companies (DPGC), has entered into retail space with the launch of its first megastore at DN Nagar, Andheri West in Mumbai. The company would be opening other self-owned exclusive stores at Bhandup, Goregaon, Jogeshwari, Sion, and Worli soon.
The launch signifies the DPGC’s ambitious plan to leverage the potential of Indian Retail Space which is one of the most dynamic and fast-paced sectors with double-digit annual growth and it accounts for over 10 percent of India’s gross domestic product (GDP) and around 8 percent of the employment.
With 2,500 square feet, DP Retail’s first self-owned store at Andheri boasts of an optimal mix of national, regional, local and private label quality brands at competitive and concessional rates with loyalty and promotional schemes. DP Retail plans to have a pan-India presence with 50 lakh square foot space in the next few years.
Inaugurating the DP Retail Store, Bollywood actress Huma Qureshi said, “It is an honor for me to open the DPGC’s first megastore in Mumbai which India offers huge potential in retail space. The store will give a new age experience to shoppers. I am sure DP Retail would be leveraging its strong network to source quality products from micro and small industries. The company’s business model is perfectly aligned with ‘Make in India’ and ‘Vocal for Local’ campaigns.”
DP Retail plans to invest Rs 1,000 crore in FY 21 to reach out to other Indian cities. It has also allocated Rs 100 crore towards market penetration across the omnichannel retail business including an innovative franchise model.
Talking to reporters after the launch ceremony, Raja Roy Choudhury, Group CEO, DPGC, told, “India is the world’s fifth-largest global destination in the retail space. With DP Retail, we would be leveraging our countrywide network to cater to the rising consumers’ demand. The first self-owned exclusive megastore of DP Retail, opened today, is spread over 2.500 square feet. Other five stores in the city would be spread over 500-600 square feet. Overall, we are aiming at 50 lakh square feet space across the country in the next few years.”
“We have recently launched Mega Employment Program to provide job opportunities to youth and DP Retail would be offering jobs to nearly 1.25 lakh people in the next one or two years. We have an ambitious plan to provide jobs to 40 lakh people and DP Retail would have lion’s share in this,” he added.
DP Retail, through its robust procurement policy, would encourage and empower local growers, traders, manufacturers, and skills to increase their sphere of influence and get the best price for their products and services. This policy would act as a catalyst to promote vocal for local and thereby giving a push to Atmanirbhar Bharat Mission. DPGC’s history of winning over customers by heavy discounts during the initial stage is likely to work in its favor.
DP Retail would leverage its pan-India presence with food, health, wellness, and other products (except fashion items). It would also focus on Indian traditional products and values. Hence, a customer in Mumbai can have ethnic food items from any part of the country. All brands of dry fruit, food items, and other localised products will be available at its stores.