Consumers in Delhi, since long, were yearning for a one-stop destination for their beverage needs and this shall finally be answered at this all-encompassing boutique liquor store. With the launch of its first outlet in South Square Mall, Sarojini Nagar, Delhi Liquor Co. will redefine the beverage browsing and buying experience with its unparalleled and comprehensive range across categories, all hand-picked by their expert in-house team.
Spread across a 3,000 sq. ft., Delhi Liquor Co. will spearhead a new style of liquor stores in Delhi and prides itself on providing an unmatched liquor shopping experience. The range of bottles in stock is nothing short of stunning - from single barrel Bourbon to French malt whisky and 48-botanical gins, and a vast array of beers and wines across various price points. Apart from the precious finds, the store will also have all other brands which one may need to complete their home bar collection or for more regular indulging.
Owned and promoted by Abhinav Jindal, the objective of this first-of-its-kind luxury wine and spirits retail store will not only be to stash liquor ranging from domestic to global brands but also to offer a wide range of beverage-related products and services to its consumers. DLC, in the long run, aims to be more of a service and solution provider rather than just another store to shop liquor at.
The auxiliary products include a wide assortment from leading brands in categories like barware, merchandise, snacks, and savouries, as well as non-alcoholic beverages in our designated DLC Café. The Café has an in-house bartender to concoct special concentrates, tinctures, and ready-to-add cocktail mixers, which can be made as per your taste, packaged to be travel-friendly and to retain their freshness till you arrive at your destination.
And then, the most important aspect of DLC, one that no other liquor store in the country has managed to successfully address, there will be a team of trained and certified professionals from the beverage industry to advise and guide people in their buying decisions. These advisors could help you decide which whisky is great for an aperitif or suggest cocktails for a soirée. They can help you pair wines with your dinner menu and also advise you on how many bottles you may need. Excited about the launch, Abhinav says, “While conceptualising Delhi Liquor Co, I felt the need for a one-stop-store that provides a wholesome buying experience. We, at DLC, aim to curate a consumer-friendly enterprise with an affable approach towards consumers where they are entertained like friends and family.”
“Our well-trained and experienced consultants cover every sphere of our field, from alcohol and glassware to merchandise, F&B, and more, and encourage the customers in making a well-rounded decision all in a secure and safe environment. The modern conveniences that DLC brings to its customers range from the no-contact alcohol vending machines to the enhanced ease of shopping through our website and mobile app that enables them to make a well-informed buying decision,” he adds.
Smartly presented and flawlessly executed to deliver a bespoke and personalised experience that makes consumers feel special, Delhi Liquor Co. offers a wide range of products and services to fulfil every consumer’s needs.