Assistant Editor, IndianRetailer.com & Retailer Media Nov 04, 2019 /
Spykar, one of India’s leading fashion denim brands, has opened its 12th retail outlet in Bihar. With this launch, the brand will continue to tap the potential of Tier 2 and Tier 3 markets.
Sanjay Vakharia, CEO, Spykar Lifestyles, said, “With the internet penetration growing, consumers are getting more trend-conscious across India. It’s an apt opportunity for Spykar to tap the potential of this burgeoning market.”
“The youth of Gaya is fashion-savvy and are looking forward to having a brand like Spykar in the vicinity. With the upcoming store in Gaya, we are looking forward to higher engagement with the ‘young and restless’ audience of this beautiful city, up north,” he added.
Spykar offers fashion lovers a one-stop-shop with trend-setting denims, trousers, tees, shirts, jackets and accessories such as belts, wallets, socks, flip flops and much more. Its collection embodies global inspirations that can match the aspirations of the Indian youth.
Neha Dhupia launched the first Promart store in Dwarka.
The spirit of the association stems from the convergence of awareness of social causes, love for music, and fashion – elements that resonates perfectly with the young patrons of Spykar.
Spykar is known as a men's wear brand and soon it expects to accelerate its women's division to contribute to 30 percent of sales by 2020.
The company plans to launch its range of footwear next year and the estimate investment is Rs 90 crore in the category by 2020. It expects a turnover of Rs 325 crore this year.
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