Owing to the enormous demand for contactless buying in the automobile segment, Droom, India’s largest online automobile marketplace, has registered an 80 percent growth Y/Y in Q1 of 2021. For the first time, the brand has crossed Rs 1,000 crore in monthly GMV in March’21.
Witnessing one of its best quarters since the pandemic’s onset, Droom’s recent growth can be attributed to multiple factors including an accelerated shift of automobile buying and selling online, improved supply with supply chains opening post lockdown in the last quarter, lower prices of inventory, and an increased consumer preference towards vehicle ownership as opposed to ridesharing or using public transport due to safety reasons.
Commenting on the platform’s growth, Sandeep Aggarwal, Founder and CEO, Droom, said, “We are thrilled to share that Droom has recorded 80 percent Y/Y growth in Q1 of 2021. Droom’s growth trajectory from last year has been steadily rising after Covid led turbulence in the business. While the automobile is the largest retail category and least penetrated online, automobile buying and selling are now shifting online in a more rapid manner post-Covid. Almost all large decisions or large transactions of human life e.g., looking for a life partner, taking admission to university or buying a home, or changing job are shifting online and automobile buying and selling is no longer an exception."
“We have spent last seven years and hundreds of millions of dollars in building not only the world's first pure-play online marketplace for automobiles but also the entire ecosystem of the first mile, mid mile, and last-mile services to enable the shift of automobile buying and selling online. We also plan to continue our expansion in Southeast Asia, Middle East, and Africa once the ongoing second wave of the pandemic subsides,” he further stated.
Droom expects Q2-CY2021 to be up in three digits Y/Y due to the weak comparison of last year’s first wave of Covid when the entire supply chain halted for four months from April to July. While the second wave of Covid was significantly worse than the first, the used automobile industry stayed robust and the entire ecosystem had many lessons from last year and remains strong and well prepared.
Prior to the pandemic, Droom had expanded its footprint to countries such as Thailand and Malaysia with its used vehicle pricing engine OBV (Orange Book Value) is now being available in 38 countries.