E-commerce Roll-up Evenflow Brands Unveils Four New Acquisitions

The acquisition includes two sports and fitness brands Vifitkit and Yogarise, Frenchware, a kitchen label, and Cingaro, a gardening brand - all with an annual run rate between $500k- $2 million.
E-commerce Roll-up Evenflow Brands Unveils Four New Acquisitions

Evenflow Brands, an aggregator of third-party online sellers, has acquired four consumer brands in India, part of its wider strategy to significantly expand its reach, portfolio, and demand.

The acquisition includes two sports and fitness brands Vifitkit and Yogarise, Frenchware, a kitchen label, and Cingaro, a gardening brand - all with an annual run rate between $500k- $2 million.

As part of the deal, the founders of Frenchware and Cinagro will also join Evenflow as consultants.

Utsav Agarwal, Co-founder, and CEO at Evenflow said, "We are looking to triple the growth for each of these brands in the next six months. We took our time to build our playbooks and formulate our expansion plans. At present, all four brands are Amazon only but we are in the process of onboarding them on other marketplaces including Flipkart, Meesho, and Jiomart."

Evenflow has acquired all these brands at an upfront amount basis EBITDA multiple valuations and performance earn-outs spread over three years. Founded by former Uber executives Utsav Agarwal and Pulkit Chhabra in 2021, the e-commerce rollup over the past three months acquired seven brands including the latest acquisitions.

The company had earlier acquired Xtrim, a sports and fitness accessories brand, baby-care brand BabyPro, and Rusabl, an online brand in the daily sustainable category.

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