Armenia based Internet payment system ‘Idram’ has partnered with ePrime Global to help US merchants reach online shoppers in Armenia, which is a small country located in the MENA (Middle East North-Africa) region, but has a lot of potential for e-commerce business.
Idram enables users to shop online or pay using their computer or mobile phone (iOS/Android) for utilities, paying taxes and duties, repaying loans, purchasing plane tickets and more.
ePrime Global is an e-commerce platform that bridges the gap between merchants and payment gateways worldwide, when merchants register for a free account at ePrime Global's web site, they are able to either use their existing online store or create a new one and select which regions they want to target to sell their products and services.
Currently, merchants who choose ePrime Global do not have to pay any monthly, minimum or set-up fees, they simply pay a low fee per transaction (%) which includes the regional business licenses, tax and currency management, customs fee management, shopping cart, localized payment options (so that consumers in that region can pay with the payment options they are familiar and comfortable using), marketing and more- ePrime is also promoting their online Marketplace, featuring merchants' products and services, which is being marketed globally, helping merchants to sell even more.
Speaking on partnership, Narek Vardanyan, Head Development Department, of Idram said, "The partnership will make the conversion of Armenian electronic money with all foreign units a reality. Consumers will now have the opportunity of withdrawing their electronic currencies without any difficulties, which, prior to this, was a problem in Armenia.”
Likewise, Arman Boudaghians, Chief Executive Officer of ePrime Global's MENA Division, said, "MENA is the most dynamic region in global e-commerce right now, experiencing the most growth worldwide.