Committed to becoming a one-stop solution for customers, eJOHRI, India’s largest and the only omnichannel marketplace for jewellery, has rolled out yet another feature on its platform. The brand has introduced video calling on its platform that allows customers to engage directly with the customer care representative, while/ before availing any services.
The feature intends to enhance customer experience by guiding them through every phase of buying or selling gold and availing other services such as gold loan, making the customer journey hassle-free. It will also prove instrumental in mitigating apprehensions of the customers while dealing in investment commodities like the yellow metal. Now one can make a video call to connect with sales representatives through their smartphones, laptops or webcam and resolve any queries when needed.
The new feature allows you to send a message or leave a recorded voicemail if the service remains inaccessible for some reason, and the team will revert on your number provided.
The latest move aligns with the brand’s proactive approach in deploying technology to help its stakeholders’ tide over various challenges, whether it is the eJPHOTO app for jewellers or partnering with leading banks and financial organizations to facilitate instant gold loans for customers.
Speaking on the launch, Jitandra Singh, Co-Founder and CEO, eJOHRI, said, “When it comes to dealing in investments and technology, some people, especially elders are hesitant in the absence of human support as they are not that conversant with how the system works at the backend. They may have apprehensions about where their money is going, whether it will be a safe bet or not, and so on. Bringing a person on the other end gives a sense of assurance to the customers. We are hopeful that the video call feature will help customers to engage more confidently going forward and further strengthen our customer-brand relationship.”
Shailen Mehta, Founder and MD, eJOHRI, added, “Physical stores allow one-on-one interaction with the sales representative where you can shoot questions directly and get detailed answers. Our latest feature aims to replicate the same facility online. Whether it is about a gold loan, selling your old gold for instant cash, purchasing bullion or a piece of sparkling new jewellery from our portal, the sales representatives are at your service, well-equipped to guide you step-by-step through the process.”