Enrich Propels into Beauty Retail Segment with New Brand 'Born Ethical'
Enrich Propels into Beauty Retail Segment with New Brand 'Born Ethical'

Enrich, India’s home-grown beauty services chain has scaled up its beauty retail offering with the launch of Born Ethical, India’s first sustainable, professional care, premium beauty brand made from pure near-natural ingredients backed by scientific research.

Born Ethical offers a range of locally produced, vegan, natural, and cruelty-free offerings packaged in recyclable, eco-friendly packaging, backed by the belief that you can look beautiful without harming the earth or environment.

Born Ethical is a professional product range offering cutting-edge formulas backed by experts, using sustainable practices. The range has in-salon treatments in skincare with aftercare products that complete the regimen.

Enrich Propels into Beauty Retail Segment with New Brand 'Born Ethical'

On this occasion, Vivek Bali, CEO at Enrich, commented, “In the age of ‘Circular’ and ‘Climate Positive’ beauty consumption, Enrich presents a unique blend of nature and science with Born Ethical providing optimum results without hurting animals or the planet. We have been extremely conscious of the ingredients and how they are sourced to curate the brand. Taking our ultra-ethical and eco-friendly ethos to the next level, even the packaging is made from recyclable paper and the containers are made from PCR (Post-Consumer Recycled material). Of late, the beauty industry has witnessed a huge surge of clean product consumers and we are looking forward to catering to the needs and wants of our ecologically conscious audience.”

Born Ethical pioneers gender-neutral skincare for all skin types comprising of Cleanser, Day Crème, Night Serum under an assortment of Brightening, Hydra-restructuring, Pore Purifying, Skin Comforting and Youth Replenish range which imbues skin with an inner radiance and youthful firmness.

Enrich Propels into Beauty Retail Segment with New Brand 'Born Ethical'

Designed to brighten, rejuvenate and nourish the complexion, the skincare range of Born Ethical feeds the skin with nature’s most powerful skin-enhancing ingredients that are vegan, sulfate-free, paraben-free, formaldehyde-free, artificial color-free, and cruelty-free.

Born Ethical assortment of products are available on Enrich Salon's website, Enrich app and Enrich outlets for purchase.

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