Enrich Propels into Beauty Retail Segment with New Brand 'Born Ethical'
Enrich Propels into Beauty Retail Segment with New Brand 'Born Ethical'

Enrich, India’s home-grown beauty services chain has scaled up its beauty retail offering with the launch of Born Ethical, India’s first sustainable, professional care, premium beauty brand made from pure near-natural ingredients backed by scientific research.

Born Ethical offers a range of locally produced, vegan, natural, and cruelty-free offerings packaged in recyclable, eco-friendly packaging, backed by the belief that you can look beautiful without harming the earth or environment.

Born Ethical is a professional product range offering cutting-edge formulas backed by experts, using sustainable practices. The range has in-salon treatments in skincare with aftercare products that complete the regimen.

Enrich Propels into Beauty Retail Segment with New Brand 'Born Ethical'

On this occasion, Vivek Bali, CEO at Enrich, commented, “In the age of ‘Circular’ and ‘Climate Positive’ beauty consumption, Enrich presents a unique blend of nature and science with Born Ethical providing optimum results without hurting animals or the planet. We have been extremely conscious of the ingredients and how they are sourced to curate the brand. Taking our ultra-ethical and eco-friendly ethos to the next level, even the packaging is made from recyclable paper and the containers are made from PCR (Post-Consumer Recycled material). Of late, the beauty industry has witnessed a huge surge of clean product consumers and we are looking forward to catering to the needs and wants of our ecologically conscious audience.”

Born Ethical pioneers gender-neutral skincare for all skin types comprising of Cleanser, Day Crème, Night Serum under an assortment of Brightening, Hydra-restructuring, Pore Purifying, Skin Comforting and Youth Replenish range which imbues skin with an inner radiance and youthful firmness.

Enrich Propels into Beauty Retail Segment with New Brand 'Born Ethical'

Designed to brighten, rejuvenate and nourish the complexion, the skincare range of Born Ethical feeds the skin with nature’s most powerful skin-enhancing ingredients that are vegan, sulfate-free, paraben-free, formaldehyde-free, artificial color-free, and cruelty-free.

Born Ethical assortment of products are available on Enrich Salon's website, Enrich app and Enrich outlets for purchase.

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[Funding Alert] Salty Bags Rs 5.4 cr from Marquee Investors
[Funding Alert] Salty Bags Rs 5.4 cr from Marquee Investors

Salty has successfully raised Rs 5.4 crore in a recent funding round, securing support from marquee investors: Anicut Capital, All in Capital, Suashish Diamonds, JK Group, and other investors.

Founded with a vision to redefine fashion jewelry, Salty has rapidly become a beacon of style, resonating with consumers seeking distinctive and expressive accessories. This recent funding milestone not only highlights the brand's growing popularity but also signifies a new chapter in Salty's journey. The funds will be strategically used to foster team expansion and launch a new product range, as the brand continues its mission to provide high-quality and affordable fashion accessories to consumers.

"We are thrilled to have such experienced consumer space investors as partners. Their support speaks volumes about the potential that is there in this space and we are excited about the opportunities that lie ahead. This is not just a financial milestone; it's a testament to the hard work of our team and the unwavering support of our community. We aim to achieve 40 crore annual revenue run rate in 2024 and expand our design range to include over 3000 products,” said Kanishka Garg, Twishaa Gupta, and Sonaal Goel, Co-Founders of Salty.

We are excited to back Salty's vision of bringing high-quality and affordable accessories to Indian consumers. Salty has shown exceptional efficiency in its one-year journey. We believe that Salty has the potential to become a key player in the e-commerce and jewelry space. We look forward to collaborating closely with the Salty team to achieve their ambitious goals and contribute to their continued success," said Ajay Anand, Partner, Anicut Capital.

Ashish Goenka of the Suashish Group mentioned, "We were impressed by the team and think that this venture is aligned with the emergence of fashion accessories as a category today's generation is in tune with. The team has come up with unique designs which demonstrate that they have a pulse on what younger generations want."

With over a year under its belt, Salty has become one of India's fastest-growing accessories brands, having fulfilled more than one lakh orders. The brand's encouraging history is demonstrated by its approval into the Startup India Seed Fund program and a community of 100K followers on Instagram.

Salty is poised to strategically deploy the raised capital to fuel several key initiatives. These include recruiting for key positions, expanding channels, and fortifying the brand's digital presence with the release of an App, propelling them towards the ambitious milestone of becoming a 100-crore company in the next few years.


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