Fashion brand, Estilos announced the launch of its e-stores worldwide. With a promise to make fashion accessible to all, Estilos launched a range of internationally acclaimed premium fashion with a traditional touch.
The online stores are a commitment of high-street fashion that offers a world of total freedom to express oneself without judgment. The superior offerings are an inspiration for those who want to express by the way they dress and the way they want to live.
Speaking on the occasion, Bijoy Chauhan, Founder, and CEO of Estilos, said, “It is an honor for us to have Smt. Kshipra graced the occasion. Her presence further validates her belief in our endeavor and encourages us to drive the agenda of ensuring that premium fashion is made available to all.”
Chauhan is an accomplished leader in the fashion world with sound knowledge of fabrics. In his career spanning more than two decades, he has diversified experience in building international fashion brands with a statement. A passionate thought leader, he has built some brands which are a part of the Fortune 50 list. His claim to fame has been ‘Ayurganic clothing’, based on Ayurveda, which has put India on the global map. He has led the space and established the concept in the fashion industry.
In the current product offering, Estilos has a diverse collection spread across 5 categories. est - Ayus, is the Ayurveda clothing line where ayus is derived from Sanskrit which means life and cure. The amazing Black and white by Estilos at est is the signature collection. est - Masterjee is the premium range of customized clothing line reachable to all. est - Denimite is the amazing denim collection and est - A 100 mile has a range of best leather and Biker leather jackets in the offering with relevant accessories. The other collections which support the above five collections are the digitally printed tees from est – Terrimeri collection and est - jour collection having the latest scarves and accessories.
Ayurganic clothing is unique, as the collection is made from products that are organic in nature. During an extended 15 day process supervised by the Vaidyas, who have experienced Ayurveda doctors, the fabric is treated with select oils, herbs, plants, wood, roots, and bark. The fabric is then permeated, impregnated, and tinted, which makes the fabric extremely soft that enwraps, caresses and protects the skin in a very special way. This softness of the fabric promotes well-being and a feeling of being blissful with one’s own skin. The origin of this type of fabric dates back to the Vedic period and currently is available only in Kerala. The accessories used in this range of clothing are also organic in nature.