Ethnic wear brand BIBA ventures into E-Gifting Space with GyFTR

India’s most preferred ethnic wear brand for women, BIBA, has partnered with GyFTR (Vouchagram), the country’s leading online-to-offline (O2O) peer-to-peer gifting platform, to leverage its robust gifting ecosystem.

Through this association, BIBA will get access to GyFTR’s brand listings across top online catalogues, seamless gifting options, and 24x7 customer support.

The BIBA e-gift vouchers powered by GyFTR will only be redeemable online and will be available in dominations ranging from Rs 250 to Rs 5,000. These e-gift vouchers can be clubbed with ongoing promotions, with multiple redemptions allowed on the same bill.

Arvind Prabhakar, Co-Founder and CEO, GyFTR, said, “The demand for ethnic wear in India has been increasing exponentially, with more and more women adding premium apparel from top brands to their wardrobes. Our partnership with BIBA, one of the most celebrated ethnic wear brands, considerably expands our presence in this space.”

“The association will also allow BIBA to access our end-to-end digital gifting ecosystem and offer its services to a much wider online audience. We are confident that women across India will thoroughly enjoy the added value that seamless e-gift voucher redemption provides while shopping for BIBA products, further boosting our business growth,” he added.

A thought leader in the instant gifting and redemption domain, GyFTR currently services more than 2 million customers and has a clientele of 135+ active brands. The platform facilitates seamless gifting across multiple geographies and has been revolutionizing the segment by making the experience of receiving a gift like a ‘gift’ in itself through its proprietary technology.