Ethnic Wear Brand Tilfi Enters Brick-And-Mortar Space; Opens Store in Banaras

Tilfi has launched its first brick-and-mortar store in its hometown of Banaras. With this, the ethnic wear brand will be the latest retailer to make the transition from online to offline for growth in the Indian market.

Spread across 2500 sq ft, the newly opened store has been designed by Aditi Sharma of Design Studio.

Aditi Chand, Co-Founder and CEO at Tilfi, said, “As a brand firmly rooted in Banaras, it was unimaginable for us to launch our first physical touchpoint anywhere else in the world other than Banaras.”

“We have put together our new store with a lot of love and have created a space that promises to provide an immersive experience with a touch of the heritage and artistry of Banaras along with a taste of exquisite hand-woven art,” she added.

Tilfi sells Banarasi handloom saris, dupattas, and lehengas. The brand has a strong online presence and delivers across India through its e-commerce website.