BESTSELLER Forays into Social Commerce

Today social commerce is driving purchase decisions for an average Indian user who spends roughly 4.6 hours consuming content on social platform.
BESTSELLER Forays into Social Commerce 

European Fashion Brands under the BESTSELLER group JACK&JONES, VERO MODA and ONLY has forayed into social commerce. 

The brands are now launched on the social commerce platform Trell. The launch of these popular youth brands on the platform further boost Trell’s offerings in the mass premium segment and strengthen its presence in the Indian fashion market, the social commerce firm said. 

Today, social commerce is driving purchase decisions for an average Indian user who spends roughly 4.6 hours consuming content on social platforms. This has led to the rapid adoption of social commerce by large brands to form a deeper engagement with consumers through immersive shopping experiences. 

A first for the BESTSELLER India Group, the partnership with Trell marks the fashion company’s entry into the social commerce sector in India. JACK & JONES, VERO MODA, and ONLY will get access to Trell’s ecosystem of 18mn+ content creators and more than 100 million users to enhance brand awareness, customer accessibility, and engagement in deep pockets of both metro and non-metro cities, pan India. 

Pulkit Agrawal, CEO and Co-Founder, Trell said, “We are excited to add international fashion brands JACK&JONES, VERO MODA, and ONLY from BESTSELLER India Group to our platform. With the addition of a legacy brand, we have strengthened our apparel category while also catering to a diverse range of shoppers. As the go-to lifestyle destination for Gen Z and millennials, we're delighted that BESTSELLER Group has partnered with Trell to enter India's Social Commerce landscape.

READ MORE: How this Social Commerce Platform that Caters to Rural Markets Is Growing at 77 pc MoM

Vineet Gautam, CEO & Country Head, BESTSELLER India, said, “We are constantly trying to discover newer ways to communicate with our customers and our partnership with Trell will help us in that endeavor. Influencer marketing is now a full-fledged marketing channel and combined with the offering of social commerce, we see tremendous opportunity in this partnership with Trell”

Synonymous with contemporary fashion and designs, JACK&JONES, VERO MODA, and ONLY will together offer high on-trend international fashion on social commerce platform Trell. 

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