EVA, India’s first women’s deodorant brand with a non-alcoholic ingredient base, announced nationwide crush, actor par excellence, Rashmika Mandanna, as its brand ambassador. Celebrating every woman’s unique personality, EVA launched its all-new brand film, featuring Rashmika and reiterating its tagline, 'With EVA, Special Happens'.
The brand boasts about its robust product attributes and the all-new brand film encapsulates the most essential phase in a young girl’s life where she is beginning to fulfill her dreams with immense enthusiasm. Rashmika Mandanna, the national sensation, has gained success on both critical and commercial fronts as she has starred in several successful projects, elevating her benchmark with every character she so confidently enacted. With a diverse line-up of films, there has been a growing fanbase showering their affection not only from a specific region but across the country.
Representing this young, everyday girl that comes with her share of moments of self-doubt, the film opens with Rashmika seated on the outdoor campus, noticing a theatrical performance by her friends as they practice choreographed dance moves. Just as she is about to join the fun and frolic, Rashmika is overcome with a wave of self-doubt and demotivating thoughts, that are voiced by her own conscience, representing thoughts that crop up to every young ambitious girl, ready to conquer the world and stand out, however, is overly conscious about her looks and how she conducts herself.
Relying on the mesmerizing floral, fruity, and woody fragrances that leave a long-lasting scent, EVA uplifts the mood and brings positivity with each spritz. The campaign subtly highlights the superlative features of the product through the representation of what positivity and confidence truly look like with EVA deodorants, reiterating the ideology that With EVA, Special Happens.