Life goals are now brighter, clearer, and nearer as ARNETTE, the Californian, easy-going, street-style eyewear brand for young millennials and Gen Zs, has finally arrived in India. Having wowed loyal customers and new-age discerning shoppers across the world, the brand now brings its range to India, offering a wide variety of eyewear for the young and young at heart, looking for a street style look.
The brand is fully committed to caring for the environment. That’s why they use recyclable raw materials for a greener, sustainable world. In 2019, the brand launched its first sustainable collection, and by this year, 70 percent of its collection is made of eco-friendly BRT600LS bio-based plastic, with a recycled elastane pouch and dedicated packaging.
Commenting on the India launch, Suvashish Banerjee, Brand Manager, Luxottica Group, India & South-Asia, said, "ARNETTE is popular for its distinctive shapes and iconic colors, additionally the brand echoes an easy-on-earth attitude. We shall be introducing the bio-acetate collection that is made from planet-friendly bio-based materials and bio-lenses, perfect for today’s green shoppers."
"Right from store props to packaging, ARNETTE is committed to a ‘what goes around, comes around’ approach. Our non-conformist and genre-defying styles along with our eco-conscious sensibilities are what makes us unique. We believe ARNETTE will resonate very well with today’s edgy, quirky, and effortlessly cool young consumers and Gen Z that will represent a major share of the Indian audience," he added.
Since 2019, ARNETTE has been on a mission to make a difference in earth-conscious style, and with the first drop of its 2021 collection, it’s raising the bar even higher, presenting ARNETTE POSITIVE. From process to product, the ARNETTE POSITIVE platform gives us honest insight into how the brand is making climate-friendly innovation the coolest trend around.
An inclusive and purposeful brand that aims to bring together the laid-back revolutionaries, who want to express themselves with a fluid and irreverent attitude; driven by a concrete desire to share their passions, experiment, and possibly produce a positive change in their everyday lives. Ultra-light in weight, ARNETTE offers the trendiest new generation shapes and color combos on looks that are as easy on the Earth as they are on the eye. The new collection available in India starts at Rs 3,690.